Will the new generation of Hispanics help Rock Radio in Philly

[saintrichard]

Most Hispanic music listeners prefer the urban type of format, this includes Cubans, Puerto Ricans, and most of the immigrants from the islands in the Caribbean. The new Hispanic peoples migrating into this area, are now of Mexican decent, from what I understand, Mexican taste is much different than the other Hispanic peoples, they prefer Heavy Metal and Hard Rock, they embrace groups such as Priest, Sabbath, Maiden, Mettallica, Mega, Hammerstein, Lamb of God, etc. If the Mexican population continues to grow in the Philly market, would this justify more Hard Rock oriented formats??

 

[peppertree]

We have a wonderful Spanish language station here in Austin. The station is called Pop 104.9. All of their music is Spanish language and it rocks. They play pop, disco, heavier rock and pop ballads all in Spanish. Some of their music sounds like what I heard in English in the seventies and eighties.





> Most Hispanic music listeners prefer the urban type of
> format, this includes Cubans, Puerto Ricans, and most of the
> immigrants from the islands in the Caribbean. The new
> Hispanic peoples migrating into this area, are now of
> Mexican decent, from what I understand, Mexican taste is
> much different than the other Hispanic peoples, they prefer
> Heavy Metal and Hard Rock, they embrace groups such as
> Priest, Sabbath, Maiden, Mettallica, Mega, Hammerstein, Lamb
> of God, etc. If the Mexican population continues to grow in
> the Philly market, would this justify more Hard Rock
> oriented formats??
>
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[Wexler]

> Most Hispanic music listeners prefer the urban type of
> format, this includes Cubans, Puerto Ricans, and most of the
> immigrants from the islands in the Caribbean. The new
> Hispanic peoples migrating into this area, are now of
> Mexican decent, from what I understand, Mexican taste is
> much different than the other Hispanic peoples, they prefer
> Heavy Metal and Hard Rock, they embrace groups such as
> Priest, Sabbath, Maiden, Mettallica, Mega, Hammerstein, Lamb
> of God, etc. If the Mexican population continues to grow in
> the Philly market, would this justify more Hard Rock
> oriented formats??
>

Boy Rich, you are really concerned with all kinds of underserved demographic groups. First it's suburban white kids and now Hispanic. I am impressed!

You might find this a little interesting...if CC has a failing station in Philly, could this be next?

From FMQB:

Clear Channel Radio's Spanish-language formatted stations have achieved significant increases across a number of audience demographics, according to the Spring Arbitron. Less than a year since its launch, CC's Spanish-language programming initiative is a proven hit, and it's meeting listeners' demands for more Spanish-language format choices on local radio stations.

"As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group," said CCR SVP/Hispanic Radio Alfredo Alonso.

From Spring 2004 to Spring 2005, CCR's Spanish-language formatted stations saw their average quarter hour (AQH) share increase significantly with Persons 12+ at KSJO/San Jose, KWID/Las Vegas and WWVA/Atlanta.

The Hurban format is also driving up AQH Share among Adults 18-34 at America's first Hurban-formatted station, KLOL and KABQ/Albuquerque, which rises from #15 to #6 in the market. WMGE/Miami also posted an increase over the past year.

CCR's Spanish-language formats rank higher than most general market stations in ratings Persons 12+ including KSMY/Santa Maria which is ranked #1, KPRC/Monterey ranks #2, KKDJ-FM/KDFO-AM are tied for #1 and B/Santa Barbara ranks #2 in the market.

"Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth," said Alonso. "In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205 percent versus Spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio."

Under CC's multi-market, Spanish-language programming initiative, which launched in September 2004, the company said it would convert some 20-25 stations to a Spanish-language format by the end of 2005. So far CCR has converted 12 radio stations to Spanish-language programming, bringing its total of Spanish-language formatted stations to 23. Spanish-language formats vary considerably according to regional tastes and include a wide array of Hispanic formats, including Regional Mexican, Tropical and Contemporary, as well as a young-skewing Hurban format

 

[valkyrie777]

Mesero: Mas tequila, una lima y sal, por favor!

> Most Hispanic music listeners prefer the urban type of
> format, this includes Cubans, Puerto Ricans, and most of the
> immigrants from the islands in the Caribbean. The new
> Hispanic peoples migrating into this area, are now of
> Mexican decent, from what I understand, Mexican taste is
> much different than the other Hispanic peoples, they prefer
> Heavy Metal and Hard Rock, they embrace groups such as
> Priest, Sabbath, Maiden, Mettallica, Mega, Hammerstein, Lamb
> of God, etc. If the Mexican population continues to grow in
> the Philly market, would this justify more Hard Rock
> oriented formats??
>


Cojones santos! Nothing like making a broad and sweeping statement unsupported by facts, huh? "Most Hispanic listeners prefer the urban type of format"? Ai, bendejo! And, where is the the data supporting this assertion?

Seriously...you're forgetting the crowd that likes Ricky Martin/Enrique Iglesias/Los Chicos ("dancey", but hardly "urban"), or Paulina Rubio/Celia Cruz/Les Nubians (caliente, pero, no urbano!) or the older more mellow crowd who prefers Gloria Estefan/Jon Secada/Santana ("rico suave", but, not urban).

Besides...there is more to being Hispanic than simply being a Mexican: Puerto Ricans/Cubans/ Dominicans like their music with a Caribbean twist, Venezuelans/Columbians/Argentinians have a more Classical Spanish bent...closer to a Tango in Argentina and add in the great music from America Central and you have dozens of "Hispanic" musical-tastes and types. ( As for Mexican music being just "urban", may I recommend a killer Mariachi bar in the Zona Rosa of beautiful Guadalajara called "Mi Ranchito": they have dueling Mariachi bands who play an awesome variety of that kind of music while you enjoy shots of fifteen-year-old Tequila with your friends! But, I digress...)

I'd not mistake a Latino passion for rhythmic music with a passion for "urban" music. As they say..."No es lo mismo"...it ain't the same.