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Will The WICC 600 WFOX 95.9 Simulcast Impact Long Island Listenership?

A few years before the PPM became the new Book, I recall seeing WICC (the AM) nick the Long Island books with 0.4's or 0.3's.
Other Connecticut ones to show up in Nassau-Suffolk (FMers WDRC, WEBE, WPLR) also had similar 'shrug' numbers.
WICC was the only CT AM station I can recall making the Nassau-Suffolk book. I don't recall a WFOX sighting at all.
Times and tastes have migrated. But if the superior signals of WICC, WEZN, WPLR et al mean zippo irrespective of whom is listening, WFOX ain't gonna be any Long Island car radio preset. The Sound remains the chief obstacle (if the terrain and different cultures aren't enough).
Folks here can elaborate better about the PPM and the ARB subscriptions, the 6+ and 12+ stuff and the breakdowns. But one bygone example of unnecessary reach was Long Island's WHLI 1100. They used to show regularly during Arbitron days in something like 7, 8, 9 different books all the way from New Haven down the Jersey shore. It was their music (the rare Standards) that got that listenership. But WFOX is not offering music.
 
Exactly, Luperm. That's what I was steering toward.
WFAN is an even larger example of signal reach and subsequent ballast numbers than WHLI. I counted one survey period -- there had to've been other periods -- when WFAN showed in a dozen markets along the I-95 corridor and that road's arteries, with Cape Cod being one of those surveys.
To no evident revenue avail. That is why the question of 6+, 12+ and other breakdowns was asked of the people here ; to see if any cadging of ad revenue in those distant markets was ever considered. My thought is no it hasn't been undertaken then and isn't a discussion at any table now, either.
WFOX is WICC's sonically-superior extension speaker lure to younger demo response for a populous section of Connecticut. And that's it. Doesn't matter, music or talk, where else 95.9 goes.
 
Steve Green NEPA said:
Exactly, Luperm. That's what I was steering toward.
WFAN is an even larger example of signal reach and subsequent ballast numbers than WHLI. I counted one survey period -- there had to've been other periods -- when WFAN showed in a dozen markets along the I-95 corridor and that road's arteries, with Cape Cod being one of those surveys.
To no evident revenue avail. That is why the question of 6+, 12+ and other breakdowns was asked of the people here ; to see if any cadging of ad revenue in those distant markets was ever considered. My thought is no it hasn't been undertaken then and isn't a discussion at any table now, either.
WFOX is WICC's sonically-superior extension speaker lure to younger demo response for a populous section of Connecticut. And that's it. Doesn't matter, music or talk, where else 95.9 goes.
Click to expand...
It's an attempt to get some younger ears tuned in to WICC. Under no circumstances will younger listeners tune to AM.
Certainly, seems like a better use than as an "also ran" classic rock station living in the shadow of big brother WPLR. As for coverage, WICC (and by extension, WFOX-FM) make no attempt to be anything other than focused on southwestern Connecticut.
 
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