Anglo shows? World Cup is in English on 97.5 KFNC here. In order for thier ratings to be affected, the station would have to have some. In all seriousness, I would think that World Cup Soccer would help to increase at least some of the ratings for 97.5. We will see.
My question is why in the world Liberman would want to broadcast Mexico's games on almost all of their signals at the same time. When Mexico played Uruguay it was heard on 850, 880, 96.9, 98.5, 101.7, 103.3, and 107.9. Seems a bit much as quite a few of those signals overlap.