Still no christmas on the radio wonder if there will be any this year.
Jacko said:Give it a week, somebody will flip...
I'm surprised 99.1 WPLM/Plymouth hasn't jumped on it yet. As far as I know, no stations in Boston, Providence, or Cape Cod have flipped yet.
Jacko
Peter Q. George (K1XRB) said:It was a fad that was beginning to wear off (extended weeks of nothing but Christmas music). In the past (before the advent of all Christmas formatics), a nice sprinkling of Christmas music was great after Thanksgiving, with more as time went on until Christmas Day. But a steady diet of it was beginning to get tiresome, at least to me. It took away from the "special feeling" that comes with Christmas music. I'm sure that ever since WODS went CHR, and more than likely WODS will not be going all Christmas as it had in the past, WROR has no incentive to try to beat another station's FIRST jump to all Christmas music. 'ROR pretty much inherited all of 'ODS's former audience. I'm sure they will go all Christmas eventually. But right now, let's just get through Thanksgiving, shall we...... ? If you REALLY need some Christmas music NOW, there's plenty of it on-line or on WODS HD3. After Christmas, WODS really ought to put pre-Beatles and 60's and 70's oldies on their HD3. I do miss Oldies 103.3.
So are the advertisers more concerned with having Christmas music on in their stores, or in listeners' homes and cars? I would expect that it's the latter, since the objective is to get consumers into the stores (retailers could always pipe XMAS music in if needed). Otherwise, using an HD subchannel would make sense, as it's short money for the store to add an HD tuner to their sound system.CTListener said:but still, the advertisers were the driving force behind starting the format earlier and earlier.
Eli Polonsky said:WODS HD3 went all Christmas/Holiday a week before Halloween.
ned said:All Xmas was and is a horrible programming idea. I know, its all about the money. But to change a station's format for almost a third of the year is absurd. I hope the tradition fades away and stations go back to playing occasional Xmas tunes as part of their regular format.