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Will there be snow in Atlanta this season?

R

Radio_Alex_1990

Snow as in Christmas music...

That being said, we have some stations under performing in the market like Country 101.5 and WRDA at 105.7FM. You have to wonder if any of these stations will go all-Christmas, err, Holiday music this year. I am highly skeptical because both managements care more about money than demand. Look I don't expect to understand fully what $$ can do for stations and why some stations are the way they are despite low performance numbers. But cmon folks, B98.5 will not go all Christmas until Christmas Eve thru Christmas day. I think Atlanta deserves better. Maybe launching The Breeze to 105.7 or the resurrecting the "Peach" to Soft AC would be a great idea. Playing Khalid on 98.5 is not your typical Workday Variety station you hear. They rarely play any 80s. Que the money guy in 3...2....1...
 
Alex_0490 said:
Snow as in Christmas music...

That being said, we have some stations under performing in the market like Country 101.5 and WRDA at 105.7FM. You have to wonder if any of these stations will go all-Christmas, err, Holiday music this year. I am highly skeptical because both managements care more about money than demand. Look I don't expect to understand fully what $$ can do for stations and why some stations are the way they are despite low performance numbers. But cmon folks, B98.5 will not go all Christmas until Christmas Eve thru Christmas day. I think Atlanta deserves better. Maybe launching The Breeze to 105.7 or the resurrecting the "Peach" to Soft AC would be a great idea. Playing Khalid on 98.5 is not your typical Workday Variety station you hear. They rarely play any 80s. Que the money guy in 3...2....1...
Click to expand...

Hey man I am in your court completely. My age group is totally left out, yet we have more disposable liquidity than the damn millennials.
 
BIGSTICK said:
Hey man I am in your court completely. My age group is totally left out, yet we have more disposable liquidity than the damn millennials.
Click to expand...

If all boomers (that could do so) took that liquidity (mostly gained thru diligent savings, living BELOW their means and investing) and instead of keeping it for retirement, began spending IT ALL PLUS 20% (going into debt that they won't live long enough to repay) on the latest fashions, fads, gadgets, cars, cellphones, and big screens TVs, you can bet that would get station managers attention.

I for one have more sense than that.
 
fortt3 said:
If all boomers (that could do so) took that liquidity (mostly gained thru diligent savings, living BELOW their means and investing) and instead of keeping it for retirement, began spending IT ALL PLUS 20% (going into debt that they won't live long enough to repay) on the latest fashions, fads, gadgets, cars, cellphones, and big screens TVs, you can bet that would get station managers attention.

I for one have more sense than that.
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If you can afford it, no problem...Not bragging but I just bought a new Ferrari 488 Spider (cash)....I am a young 63 years old, and above ground.... Radio twink PD's don't give a flip about me though...So I do not listen to the crap they program.
 
BIGSTICK said:
I am a young 63 years old, and above ground.... Radio twink PD's don't give a flip about me though...So I do not listen to the crap they program.
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Don't blame the PDs. If it was up to them, you'd have your choice of stations. But someone has to pay the bills.
 
BIGSTICK said:
If you can afford it, no problem...Not bragging but I just bought a new Ferrari 488 Spider (cash)....I am a young 63 years old, and above ground.... Radio twink PD's don't give a flip about me though...So I do not listen to the crap they program.
Click to expand...

There are essentially no ad buys by major advertisers that look for anyone over 55 in radio. So, as BigA says, there is nobody to pay the bills.
 
TheBigA said:
Don't blame the PDs. If it was up to them, you'd have your choice of stations. But someone has to pay the bills.
Click to expand...

You're so right. The stations have to deliver what advertisers are looking for.

I worked on a major package goods account at an agency. They targeted 25-54. Older people have accumulated more wealth, but people 25-54 are in homes with kids and buy more of everything--vehicles, laundry detergent, groceries, everything. That's a fact, and those numbers are available in syndicated research to which agencies have access.
 
Alex_0490 said:
Snow as in Christmas music...

That being said, we have some stations under performing in the market like Country 101.5 and WRDA at 105.7FM. You have to wonder if any of these stations will go all-Christmas, err, Holiday music this year.
Click to expand...

It's a good topic. Christmas flips really only benefit AC stations. Several classic hits stations in other markets tried flipping, and it actually hurt them. I know a couple of country stations that flipped. KKGO in LA regularly goes all Christmas after Thanksgiving. KMPS Seattle flipped to Christmas before ultimately settling with soft AC. iHeart makes a Christmas flip very easy with a complete package for its owned stations. But I don't see an iHeart station in Atlanta that would benefit from such a flip. In any case, stations that want to benefit from a holiday flip should do it for the December book, starting next Friday.
 
This debate seems to come up on every board every few months. You can complain all you want that there aren't any radio stations targeting 55+... but until agencies and buyers see that as a desirable target for their clients, you'll have to keep playing your 60s hits on Spotify. Radio hasn't made a conscious decision to not target that group, there's no revenue there right now. It'll take an advertising shift first... and then you'll see formats pop up that appeal to that demo.
 
BIGSTICK said:
Don't yell at me please, I am not hard of hearing, yet....But with the **** we have on the dial I could be..
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He's not yelling. He's always posted in larger type, whether he's agreeing, disagreeing or just offering information.

Incidentally, BIGSTICK, you are YELLING your name when you put it in all caps like that!
 
DoctorRadio997 said:
This debate seems to come up on every board every few months. You can complain all you want that there aren't any radio stations targeting 55+... but until agencies and buyers see that as a desirable target for their clients, you'll have to keep playing your 60s hits on Spotify. Radio hasn't made a conscious decision to not target that group, there's no revenue there right now. It'll take an advertising shift first... and then you'll see formats pop up that appeal to that demo.
Click to expand...

And that shift will never happen so long as the research, done properly and impartially, keeps showing what it shows about the spending habits and family sizes of 25-54s compared to 55+s.
 
CTListener said:
And that shift will never happen so long as the research, done properly and impartially, keeps showing what it shows about the spending habits and family sizes of 25-54s compared to 55+s.
Click to expand...

My point exactly!
 
It seems like Holiday music has been trending down nationally but here in ATL, circumstances have kept it to a minimum. B-98.5, which was the logical parking spot on the dial for holiday tunes has been in a ratings battle for hot-AC, and switching to all-Christmas seems to hurt the station. Yet, they hold on to the "Listen-While-You-Work" title - and have the necessary strong signal - keeping other stations from competing for the listen-at-work audience.

Last year, the Fish leaned very mainstream and sounded very reminiscent of the old 94.9 Lite days. It will be interesting to see what Fish does this year, with 'competition' from K-Love.

Roddy Freeman wrote a great blog in 2012 on Holiday music. I found it interesting how cyclical Christmas music popularity is through the decades. Everything old ends up being new again someday....
 
CTListener said:
He's not yelling. He's always posted in larger type, whether he's agreeing, disagreeing or just offering information.

Incidentally, BIGSTICK, you are YELLING your name when you put it in all caps like that!
Click to expand...

How does he get the "larger type"? I wish the whole site was "big type" big so I could take these glasses off once in a while.
 
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