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Will this help radio financially?

Signal Geek said:
So true. To this day, 50 *years* later, I can still sing the jingle for Gensler-Lee Diamonds. Heard their ads a zillion times on KFRC/San Francisco. So well produced and catchy, the spots sounded better than some of the actual songs played.
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The particular campaign I was thinking of was Schaefer Beer from the 60's. (A quintessential Northeast regional brand headquartered in Brooklyn until the 70's before moving to the Allentown PA area. Most people "of a certain age" who migrated to California from the Northeast probably remember them.) "Schaefer ... is the ... one beer to have when you're having more than one." With sings or instrumental solos by artists like Eartha Kitt, Louis Armstrong, Stan Getz and Astrid Gilberto, Benny Goodman, the Highwaymen, etc. Great commercials to sing along to. Just a classic ad campaign.
 
Signal Geek said:
So true. To this day, 50 *years* later, I can still sing the jingle for Gensler-Lee Diamonds. Heard their ads a zillion times on KFRC/San Francisco. So well produced and catchy, the spots sounded better than some of the actual songs played.
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Yep...'Gensler-Lee Diamonds...the store with a heart.'
 
adradio said:
Yep...'Gensler-Lee Diamonds...the store with a heart.'
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I was looking for a movie to watch on a long flight (Paris-SFO) last summer and among my choices was “Zodiac”, which I’d missed when it came out in 2007.

It begins with the Gensler-Lee jingle playing on a radio.

A little surreal after three weeks in France, a few minutes after takeoff for San Francisco.
 
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TheBigA said:
If you listen to all-news stations, they're still done in short bursts.
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It seems to me Audacy started adding longer commercial breaks to its all-news stations soon after they took over from CBS Radio.

TheBigA said:
What you're talking about was before PPM. Once PPM became the norm in large markets, it was determined that more breaks meant more opportunities to tune out, regardless of break length.
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The practice of clustering commercials into less frequent but very long breaks occurred long before PPM came along, it probably dates back more than 30 years.
 
DavidEduardo said:
No, unless the fee includes a large variety of different stations and formats with no commercials or limited commercials. Who would pay for one radio station with ads when we can get a number of either free streams or relatively inexpensive paid ones with many channels, like Sirius/XM?
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When XM was starting up, I was offered a job with them. Turned it down. #1, I ain't moving to DC and, #2, who in their right mind would PAY for radio when you can get it for free? Boy, I was an idiot.
 
Theater of My Mind said:
It seems to me Audacy started adding longer commercial breaks to its all-news stations soon after they took over from CBS Radio.



The practice of clustering commercials into less frequent but very long breaks occurred long before PPM came along, it probably dates back more than 30 years.
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Up until the PPM era, we were doing 4 stops in most major markets In the middle of each quarter hour. This fit diary methodology by trying to get 5 consecutive minutes into each new quarter hour. In the PPM the minutes do not need to be consecutive so the “beat practices” changed.

When the PPM rolled out, i was working with stations in 12 markets with that system, and we did considerable research about why and when people actually tuned in and out in that system. Like nearly every other company in those markets we moved stops to the transition point of two quarter hours twice an hour.

Because our diary markets were smaller and represented less revenue, networked shows forced us to go to two looooong breaks in them too.
 
Loverofradio said:
Does anyone think this is the route radio companies will take in order to increase revenue?
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Isn't this analogous to a small plug in a hull of a very big boat?

🛶

One could reasonably think that increasing conventional ad buys would be a 'bigger bang for the buck".
 
Obviously there is an equilibrium to this equation that most stations may be flirting with to be successful.
 
realdrpepper said:
radiopig.org is just a small taste of KPIG, but free to listen to.
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I can see that working in some places... ones that have the "ambiance" of Monterey. But I can't see it in places like Miami or New Orleans or even Houston and Des Moines.

In fact, it is as California as the Silicon Valley Bank. And sometimes people confuse "silicon" with "silicone".
 
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