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WILL WE HAVE A FORMAT SWITCH BY JUNE?

gregg75

gregg75

I'm surprised we've been 4 months into 2011 without a big format switch. I thought for sure
Cumulus would have turned WNNX into Gen X or something by now. That seems to be the
format without a home currently in ATL and it would pull an audience from about 4 or 5
stations. Or, Clear Channel would do something with WBZY, which just seems to sit there
gathering dust. Both stations are usually at the bottom of the FM pile.
 
gregg75 said:
I'm surprised we've been 4 months into 2011 without a big format switch. I thought for sure
Cumulus would have turned WNNX into Gen X or something by now. That seems to be the
format without a home currently in ATL and it would pull an audience from about 4 or 5
stations. Or, Clear Channel would do something with WBZY, which just seems to sit there
gathering dust. Both stations are usually at the bottom of the FM pile.
Click to expand...
I've wondered if there isn't room enough in this town for both a classic rock Rock100.5 and The NEW 97.1 The River (they've gone back to calling themselves "NEW" again, so I will do the same). It may be a matter of waiting for one of them to blink first. Rock100.5 might do both stations a service by playing more newer (i.e., 80s) classic rock.

The problem with alt on 100.5 is that you won't get coverage that much greater than the 97.9 translator, plus the fact that you run into Dave, which is really hitting its stride, and Project to a lesser extent.

Anything on 100.5 is going to have weak ratings for the format in question, because of the relatively weak signal.
 
artiemad said:
Yes.
GST on BZY's freqquency sooner than later.
AMMM
Click to expand...
Is there a small station on the NE side that CC could pick up to fill in the gap from WBZY? How about one of Davis's translators? What about a powered-up WNGA out of Helen (yes, I know that CC used to own that station). What about on-again, off-again WAZX-FM? I'm assuming Davis isn't selling WLKQ, and they could probably do better with one of the other options, anyway.
 
So the problem with WNNX is the signal????? They seem to have pretty good coverage
on this map http://www.radio-locator.com/cgi-bin/pat?call=WNNX&service=FM&status=L&hours=U
But they are 12,500 watts (low). I can only speak for the east side of the coverage area, but it
seems to have a decent signal in the core area (to the Dekalb-Rockdale line) which is about as
far east as I ever go.
 
gregg75 said:
So the problem with WNNX is the signal????? They seem to have pretty good coverage
on this map http://www.radio-locator.com/cgi-bin/pat?call=WNNX&service=FM&status=L&hours=U
But they are 12,500 watts (low). I can only speak for the east side of the coverage area, but it
seems to have a decent signal in the core area (to the Dekalb-Rockdale line) which is about as
far east as I ever go.
Click to expand...
Go up I-85 into Gwinnett and you will start getting interference from WSSL (Greenville-Spartanburg) around the Mall of Georgia, and even closer in on good DXing days.

Compare Q100's ratings on 100.5 and 99.7.
 
I think most of the other owners will wait till the Cumulus / Citadel deal is final. Cumulus will have two more good signals to "play" with. Will Strom Cloud rain on somebody?
 
secondchoice said:
I think most of the other owners will wait till the Cumulus / Citadel deal is final. Cumulus will have two more good signals to "play" with. Will Strom Cloud rain on somebody?
Click to expand...



If you were Lew would you change either of the Citidel formats? And if so, to what?
What other "holes" are there in the Atlanta radio market?
Will the comedy format go national? Would it work in Atlanta?
Does anyone think "gameshow radio" would work??
 
taylorengineer said:
secondchoice said:
I think most of the other owners will wait till the Cumulus / Citadel deal is final. Cumulus will have two more good signals to "play" with. Will Strom Cloud rain on somebody?
Click to expand...



If you were Lew would you change either of the Citidel formats? And if so, to what?
What other "holes" are there in the Atlanta radio market?
Will the comedy format go national? Would it work in Atlanta?
Does anyone think "gameshow radio" would work??
Click to expand...
Q100, no.
Kicks, no.
R100.5 and AGH, see if you can get Cox to blink on the NEW 97.1 The River and/or B98.5. If Cox doesn't, double down on one of yours and flip the other. Probably to sportstalk on FM/simul of Fan.

I still think Cumulus ought to try and pick up Star 94, and then spin 100.5 off to CC for WGST-FM.
 
This is neither here nor there in terms of Atlanta, but I wish Clear Channel would do something English-speaking with WBZY -- it puts a great signal into the Anniston/Oxford, AL area.
 
jabba17 said:
The problem with alt on 100.5 is that you won't get coverage that much greater than the 97.9 translator, plus the fact that you run into Dave, which is really hitting its stride, and Project to a lesser extent.
Click to expand...

I don't know - Alternative ratings are in a boom right now in a lot of markets, and the 97.9 signal isn't just weak in terms of area covered, the quality of the music sounds like it's coming out of an early 90s cassette player

If 99X were put back on 100.5, and people actually heard a high-quality stereo sound, I'm almost positive Cumulus would get at least a 2.0 rating from it, if not higher - the fact that Dave's ratings are so high to me signals that there's plenty of potential Alternative listeners tuning in to 92.9 right now cause the quality of the sound is so much better
 
A few thoughts...

--I doubt WBZY will lose its Regional Mexican format. In Georgia, the Hispanic population is growing at a very fast rate. Yes, WBZY is only rated at #19. But we know there are many listeners who are not being approached by Aribtron to carry a People Meter and wouldn't do it, even if it were made available.

--Will WGST try to find an FM frequency, now that WSB is being simulcast on 95.5? It is a trend for AM Talk stations to try to find an FM simulcast. But Clear Channel was doing that (Was it on 105.7?) only a few years ago and decided it could make more money with WGST on AM only and its FM simulcast doing a music format. I think it's amazing that Clear Channel's conservative talk format (Rush, Savage, Beck, etc.) does so poorly on 640, compared to WSB's mix of local and national shows. I guess since Neil Boortz and Clark Howard are based in Atlanta, even though they're national shows, it makes them seem like local shows to WSB's audience.

--Is the signal from 100.5 so terrible? 12,500 watts on a 980 foot tower is pretty standard in many parts of the country... Northeast, DC, Chicago, San Diego, Detroit, Milwaukee, etc. Yes it's competing with 100,000 watt stations, but 100.5 should still cover the Metro Atlanta area effectively.


Gregg
[email protected]
 
KDM 7000 said:
Couldn't ClearChannel provide an AC/Soft AC? I'm surprised no one mentioned it..
Click to expand...

CC killed WPCH "Peach" later Lite. It took them a couple of years to get the "Bull" up in the Ratings. I do not know if the billings are back up to "Peach" levels yet. There has been a lot of postings questioning CC on that move.
 
KDM 7000 said:
Couldn't ClearChannel provide an AC/Soft AC? I'm surprised no one mentioned it..
Click to expand...

Soft AC only works I think in markets with a lot of retired people, and Atlanta definitely isn't one of them - and with the current B98.5 ratings, I'm not sure where potential AC listeners would be coming from
 
I don't know - Alternative ratings are in a boom right now in a lot of markets, and the 97.9 signal isn't just weak in terms of area covered, the quality of the music sounds like it's coming out of an early 90s cassette player.
Click to expand...

They are running it in mono, not stereo to improve the signal reach.
 
radioworld said:
I don't know - Alternative ratings are in a boom right now in a lot of markets, and the 97.9 signal isn't just weak in terms of area covered, the quality of the music sounds like it's coming out of an early 90s cassette player.
Click to expand...

They are running it in mono, not stereo to improve the signal reach.
Click to expand...

Wow that explains it - I can't post enough times that they need to put the signal on 100.5 (in stereo), and to me the proof that this would work is the fact that Dave-FM has ratings over 4.0 - I know ratings weren't good in 2008, but it's not 2008 anymore
 
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