• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Will WRLL Benefit From WJMK's Flip?

> Does anyone think WRLL will benefit from 104.3's flip?

Not as much as you would think.

You cant get WRLL on Michigan Ave, let alone the northern/western suburbs.
 
> > Does anyone think WRLL will benefit from 104.3's flip?
>
> Not as much as you would think.
>
> You cant get WRLL on Michigan Ave, let alone the
> northern/western suburbs.
>

Too bad they don't have a stronger signal, because they could really benefit from this, even if it is AM radio.<P ID="signature">______________
Kevin</P>
 
Hard to tell at this point...in St. Louis, WRTH/Real Oldies 1430 didn't gain a share from when KLOU/103.3 dropped oldies, as a matter of fact after KLOU went back to oldies on January, 2004, WRTH changed formats also and went back to adult standards, using Westwood One's "AM Only" format.

I disagree with the corporate idiots at Infinity...there are alot of younger people that listen to oldies too...I'm 28 and have listened to oldies my entire life, yes I like Classic Rock and some Hot AC too, but Oldies were my first love.

When I lived in Chicago back in 2000-2001, I listened to WJMK all the time, it was one of the best-programmed oldies stations in my opinion...for a while they were Magic 104.3, weren't they??? Then they went back to Oldies 104.3 and then recently changed to just 104.3 WJMK - The Greatest Hits of the 60's and 70's....that must be a corporate thing, because that's what Westwood One's "The Oldies Channel" moniker is....

I'm hoping we get a JACK-FM in St. Louis soon, although, I'm listening to alot more XM nowadays...broadcast radio in St. Louis seems to play the same 200 songs over and over and over....we got a new radio station here a few months ago...106-5 The Arch, 70's, 80's...and whatever we want...not real bad, but definitely not a JACK FM either, then we have KHITS96 FM - The Greatest Hits of the 70's...not bad either but VERY repetitious..... http://k-hits.com
 
> Hard to tell at this point...in St. Louis, WRTH/Real Oldies
> 1430 didn't gain a share from when KLOU/103.3 dropped
> oldies, as a matter of fact after KLOU went back to oldies
> on January, 2004, WRTH changed formats also and went back to
> adult standards, using Westwood One's "AM Only" format.
>
> I disagree with the corporate idiots at Infinity...there are
> alot of younger people that listen to oldies too...I'm 28
> and have listened to oldies my entire life, yes I like
> Classic Rock and some Hot AC too, but Oldies were my first
> love.
>
> When I lived in Chicago back in 2000-2001, I listened to
> WJMK all the time, it was one of the best-programmed oldies
> stations in my opinion...for a while they were Magic 104.3,
> weren't they??? Then they went back to Oldies 104.3 and then
> recently changed to just 104.3 WJMK - The Greatest Hits of
> the 60's and 70's....that must be a corporate thing, because
> that's what Westwood One's "The Oldies Channel" moniker
> is....
>
> I'm hoping we get a JACK-FM in St. Louis soon, although, I'm
> listening to alot more XM nowadays...broadcast radio in St.
> Louis seems to play the same 200 songs over and over and
> over....we got a new radio station here a few months
> ago...106-5 The Arch, 70's, 80's...and whatever we
> want...not real bad, but definitely not a JACK FM either,
> then we have KHITS96 FM - The Greatest Hits of the
> 70's...not bad either but VERY repetitious.....
> http://k-hits.com
>
St Louis has a Jack-like Station 106.5 THe Arch the former Smooth Jazz Station
 
> [Does anyone think WRLL will benefit from 104.3's flip?]


Well, the truth is that WRLL is a very different station than WJMK was. WRLL rarely plays anything past 1963..........no Beatles and very little Motown or Beach Boys. They might decide to move their playlist past 1963, but I hope they don't. I love that station just the way it is!
 
> Does anyone think WRLL will benefit from 104.3's flip?

They would get ALL of 104.3's oldies audience.................If they were on FM.

Now don't all you AM music station fans go crazy, but if anthing is fact in radio programming, it's that nobody likes music on AM.
 
> Now don't all you AM music station fans go crazy, but if
> anthing is fact in radio programming, it's that nobody likes
> music on AM.

True, indeed. I can't think of any music station on AM that does well nowadays.

'Cuz there are none.
 
> > Does anyone think WRLL will benefit from 104.3's flip?
>
> They would get ALL of 104.3's oldies
> audience.................If they were on FM.
>
> Now don't all you AM music station fans go crazy, but if
> anthing is fact in radio programming, it's that nobody likes
> music on AM.
>

WJMK and WRLL are not the same format, so to expect all of the WJMK listeners to just flock over to WRLL even if it was on FM is wishful thinking. I would think only about 15 or maybe 20 percent of WRLL's music could be heard on WJMK, the other 80 percent is 50s doo-wop, standards, and other stiffs from the era that WJMK either hasn't played in years or never played at all. Now if WRLL adjusted their format to a more mainstream oldies format playing the best of the late 50s, 60s and early 70s like WJMK used to do than I could see WJMK listeners going to WRLL.
 
I don't know if WRLL will benefit at all from WJMK dropping oldies. The demo WRLL's going for, most don't have a radio that goes that high on the dial. A couple I met nearly 2 years ago had a stereo from 1970 with an 8-track player, and the dial only went up to 1600. I'm old enough to remember 8-tracks.
 
> I don't know if WRLL will benefit at all from WJMK dropping
> oldies. The demo WRLL's going for, most don't have a radio
> that goes that high on the dial. A couple I met nearly 2
> years ago had a stereo from 1970 with an 8-track player, and
> the dial only went up to 1600. I'm old enough to remember
> 8-tracks.

There are a lot of working radios out there that can't tune above 1610. My father has several. I even have a few. That alone has to be a limiting factor to some degree.
 
> > I don't know if WRLL will benefit at all from WJMK
> dropping
> > oldies. The demo WRLL's going for, most don't have a
> radio
> > that goes that high on the dial. A couple I met nearly 2
> > years ago had a stereo from 1970 with an 8-track player,
> and
> > the dial only went up to 1600. I'm old enough to remember
>
> > 8-tracks.
>
> There are a lot of working radios out there that can't tune
> above 1610. My father has several. I even have a few.
> That alone has to be a limiting factor to some degree.
>
But, as with oldies stations, these radios are becoming fewer and fewer. As they age, they get thrown out with the dishwater and are replaced with newer, upgraded models.
 
> When I lived in Chicago back in 2000-2001, I listened to
> WJMK all the time, it was one of the best-programmed oldies
> stations in my opinion...for a while they were Magic 104.3,
> weren't they??? Then they went back to Oldies 104.3 and then
> recently changed to just 104.3 WJMK - The Greatest Hits of
> the 60's and 70's....that must be a corporate thing, because
> that's what Westwood One's "The Oldies Channel" moniker
> is....

When WJMK went from country WJEZ in 1984, they were known as "Magic 104." They digitized the frequency and went back and forth between "Magic" and "Oldies" over the years.

And to explain the calls WJEZ, when the calls were first adapted in 1978 they were running the FM 100 Plan's "Beautiful Country" format, which was elevator music instrumental versions of country songs and the less honky-tonky vocals. Within a year, they'd gone to what was a 1980 version of a Today's Hot New Country format, while the sister AM WJJD, which had been doing country since the mid-60s, was doing a more traditional country format.
 
Short of moving WRLL to the better signal &/or FM dial their only hopes for much growth are: (1) HD radio as a sub-channel, which offers success down the road OR (2) via the internet -- ala Infinity's solution(?) with WJMK. Obviously until internet radio becomes portable (which it will), this solution ignores mobile listenership.

However, in all likelihood someone will stymie either option before it happens ... as another Chicago FM will likely jump to fill the WJMK on-air void.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom