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Will WRLM Irondale dump spanish for religion once again?

I found this on the R&R site. Davidson Media Group has sold WRLM Irondale (1480) to Queen of Heaven Catholic Radio. Davidson just bought the station about a year or two ago and switched it to spanish. Looks as though 1480 could very well be religious once again. And no...this isn't an April Fool's Joke, either. ;)

Doesn't Davidson own WAYE in Birmingham, also?


Here's the link to the R&R story:


http://www.radioandrecords.com/RRWebSite/NewsStoryPage.aspx?ContentID=rxWBS7VDgu0=&Version=0');return false



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passtheword said:
I found this on the R&R site. Davidson Media Group has sold WRLM Irondale (1480) to Queen of Heaven Catholic Radio. Davidson just bought the station about a year or two ago and switched it to spanish. Looks as though 1480 could very well be religious once again. And no...this isn't an April Fool's Joke, either. ;)

Doesn't Davidson own WAYE in Birmingham, also?


Here's the link to the R&R story:


http://www.radioandrecords.com/RRWebSite/NewsStoryPage.aspx?ContentID=rxWBS7VDgu0=&Version=0');return false

Just an afterthought...If Davidson does own WAYE, could WRLM's spanish programming wind up on 1220?



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I just saw this news on the "Taylor on Radio-Info" newsletter. Paraphrasing, he mentioned Davidson 'focusing upon its stations closer to the Atlantic coast', where they are based.

Davidson owns 1220 WAYE IIRC, so that station could be sold as well.
 
I guess I was wrong about Davidson Media owning 1220, though I'm pretty confident they did at one point (I remember seeing them listed on the DM website as one of its "urban inspiration" stations).

I'm still unaware of the actual faces behind "Christian Broadcasting of Birmingham", WAYE's listed ownership, but these folks seem to have a good bit of influence over the programming:

http://www.pastorroscoeministries.org/html/home.html

http://www.pastorroscoeministries.org/html/radio_ministry.html
 
One more thought.

The odd thing about WRLM being sold (and possibly enduring a format change) is that it might be the best promoted of all of the stations targeting Birmingham's Spanish-speaking listeners, at least judging from their website.

WPSB 1320 barely gets mentioned as part of KPI Latino's media website (they program WPSB), and neither WZGX 1450 nor WQCR 1500 have websites that I know of. And WCOC 1010 is still off the air, is it not?
 
Nate Wesley said:
I guess I was wrong about Davidson Media owning 1220, though I'm pretty confident they did at one point (I remember seeing them listed on the DM website as one of its "urban inspiration" stations).

I thought I saw WAYE listed, too, on the Davidson website about a year ago. I went back into it after I found the info about WRLM, and there was no mention of WAYE on their list of inspirational stations. I was almost sure I saw WAYE listed as one of their stations at one time; at least I wasn't the only one who saw it then. It's good to know I haven't totally lost it.... :D

If Davidson doesn't own WAYE, then the spanish programming on WRLM won't be landing on 1220. Once the sale of WRLM is approved and it switches to Catholic programming, there will then be only 4 spanish programmed stations in Birmingham (if you count WCOC in Dora in that list). Mewonders how they all survive with that many competing stations. There can't be that much of a Hispanic population here to support all of them. ???


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passtheword said:
Once the sale of WRLM is approved and it switches to Catholic programming, there will then be only 4 spanish programmed stations in Birmingham (if you count WCOC in Dora in that list). Mewonders how they all survive with that many competing stations. There can't be that much of a Hispanic population here to support all of them. ???

Especially when the WRLM demo map (on the DM website) shows that most of their audiences live mostly toward the inner city, as opposed to outside of it. I don't understand how WQCR 1500 does it. If WCOC 1010 is still off the air, then perhaps they aren't doing it.
 
Actually, the map shows quite the concentration of Hispanics around Alabaster and many in Pelham as well. I can attest that there is a siginificant community of Hispanics in the area since I used to live there...

Each station seems to target just their 'sector' of the city; maybe that is how they all manage to stay in business?
 
as one "in the streets" i can tell you there are thousands of hispanics in eastern jefferson and all of st clair county. to a person their daily radio is wrlm when they can pick it up.

around my home (margaret, al) they are building hundreds of new homes which brings hundreds of framers, dry wallers and landscapers, 90%+ being hispanics. i hear wrlm blasting away in their boomboxes and pickups daily.

whoever owns the station would be ill served to change from a growing market to a settled (and almost dead) market when catholic radio is so concentrated over the mountain with ewtn, unless there is going to be catholic SPANISH, content. that would be a win win.
 
duncanalausa said:
unless there is going to be catholic SPANISH, content. that would be a win win.

I don't think that's going to be the case. According to some info I recently found online, this is a project that Queen of Heaven Radio has been working on for some time (acquiring a station in the Birmingham area to broadcast Catholic programming). Here's the link to Queen of Heaven Radio's site. As you can see, there's nothing regarding their intentions of programming Catholic content in Spanish...just English.

www.queenofheavenradio.com


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