The numbers are in for the Wilmington Radio Market, and there were a few
surprises, especially Coast 97.3 returning to "double digits", as for the others
serving North Carolina's Port City, WWQQ stayed at #1, WMNX at #2, but
WKXB surpassed WGNI at #3, others held their own, but i was glad to see
94.5 "The Hawk" get off to a good start, and i was disappointed that WAAV's
numbers we down, but is still the #1 AM station here, their competitor, WLTT
& WWTB(aka "The Big Talker FM") also experienced lower ratings, but with
their change of frequency and power in the coming weeks, they may be
poised for their audience to increase again during the spring 2007 book,
which starts in early April, as for anyone that may change formats in the
next few months?, someone speculated that one of the Sea-Comm Media
stations will go Spanish, i don't anticipate that taking place, but look for
some of the NextMedia outlets to change, which could shift the sports
programming on WMFD to 98.3, return "Surf" to 107.5, and "Z 107.5"
going to 98.7, which could fill a void in the Jacksonville/Morehead City
market if "The Hot FM" decides to change their sound after Inner Banks
Media takes it over later this year, as for AM 630, they could either go
dark or sell it to another broadcast group, with 70 plus years of service
it would be sad to see it sign off, but very few people listen to the AM
side of the band, and this is a trend in smaller markets, in addition many
are hearing stations on the internet, and this will play a big factor in the
next few years.
What do you think?, Let me know...
surprises, especially Coast 97.3 returning to "double digits", as for the others
serving North Carolina's Port City, WWQQ stayed at #1, WMNX at #2, but
WKXB surpassed WGNI at #3, others held their own, but i was glad to see
94.5 "The Hawk" get off to a good start, and i was disappointed that WAAV's
numbers we down, but is still the #1 AM station here, their competitor, WLTT
& WWTB(aka "The Big Talker FM") also experienced lower ratings, but with
their change of frequency and power in the coming weeks, they may be
poised for their audience to increase again during the spring 2007 book,
which starts in early April, as for anyone that may change formats in the
next few months?, someone speculated that one of the Sea-Comm Media
stations will go Spanish, i don't anticipate that taking place, but look for
some of the NextMedia outlets to change, which could shift the sports
programming on WMFD to 98.3, return "Surf" to 107.5, and "Z 107.5"
going to 98.7, which could fill a void in the Jacksonville/Morehead City
market if "The Hot FM" decides to change their sound after Inner Banks
Media takes it over later this year, as for AM 630, they could either go
dark or sell it to another broadcast group, with 70 plus years of service
it would be sad to see it sign off, but very few people listen to the AM
side of the band, and this is a trend in smaller markets, in addition many
are hearing stations on the internet, and this will play a big factor in the
next few years.
What do you think?, Let me know...