Ah, time for Spring Book promotions when a young man's fancy turns to drive time giveaways. Interestingly enough, the Zone already does pretty well during drive times, so they'll run a midday contest, Win in Rome, trying to build ratings locally for Jim Rome's show. Now every NSSB and his dog knows I'm not a Rome fan, but this is not about Rome per se. No, I'm here to beat the corporate radio dead horse, this time for making deals that hurt their own stations in the local market.
Let's face it, what Plaster and his crew have set in this city as a standard for sports talk mixes like oil and water with Rome's shtick. When corporate radio straps its local stations in to programming that is not an appropriate market fit in order to make an across-the-board deal, then the station and its listeners are the losers. There are enough local out-of-radio sports talk show hosts out there now for the Zone to be able to put together a new local program that would get higher ratings than the current fare. But they're locked out of that. C'mon Zonies, one of the best prizes you could give me is a new midday sports show with new-to-the-Zone hosts. Then all of your listeners would be winners, not just the lucky caller.
Let's face it, what Plaster and his crew have set in this city as a standard for sports talk mixes like oil and water with Rome's shtick. When corporate radio straps its local stations in to programming that is not an appropriate market fit in order to make an across-the-board deal, then the station and its listeners are the losers. There are enough local out-of-radio sports talk show hosts out there now for the Zone to be able to put together a new local program that would get higher ratings than the current fare. But they're locked out of that. C'mon Zonies, one of the best prizes you could give me is a new midday sports show with new-to-the-Zone hosts. Then all of your listeners would be winners, not just the lucky caller.