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WING 1410's commercials

J

jcs

Lately all the commercials on WING 1410, Dayton's ESPN affiliate, have been for ESPN's other shows. Specifically I am talking about the period between midnight and 5 am. I have heard commercials for other ESPN shows like Scott Van Pelt and Colin Cowherd. The only non-ESPN commercial I heard was one for Bill Goodman's Gun and Knife Show the morning of Thursday, August 5.

What's up with that? If they have to promote other ESPN entities on WING 1410, wouldn't WING be better off with no commericals at all?
 
Since the majority of their programming (and certainly what's on from Midnight to 5 am) is coming off a satellite, (and that includes those promos for ESPN), it would take a live person in the studio, or some previously recorded and prepared programming recorded into the computer system to "fill" the holes created by not running those promos. There's no programming coming down the satellite feed during that time (because I suspect the promos are coming from the bird), or else the promos are supplied to WING by ESPN to use as "fill". One thing for sure...there's certainly no one sitting in the studio there at 3 in the morning!

If it's not cost effective to have a live operator watching the station during morning drive (during which time in the past we have heard on WING: Christmas commercials in summertime, outdated weather forecasts and Monday's traffic reports on Tuesday, and the like), it's certainly not cost effective to have one there at 3 am.

And...sorry, but you're talking about a station that barely pops a one-share total week. During overnights, you just might be the only person, or one of just a handful listening.
 
Back in the Radio One days I do remember seeing a board op sitting in the studio watching the WING AM board.
I'm willing to bet once they fire up that 101.5 signal that WING and ESPN come to the FM band. AM is dying off more and more every day.
 
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