Congratulations to WING-AM for providing one of the most spectacular displays of broadcast incomptetence ever. Today I was listening to their Gator Bowl coverage (Ohio State vs Florida). I listened to the whole thing: pre-game, game and post-game. There were literally DOZENS of stop sets with periods of dead air ranging from 30 seconds to 2 minutes. I wish I had started counting from the get-go. I'm guessing a lot of money was lost, unless they just bill their clients without letting them know about this screw-up. Yeah, it sounded awesome. NOT! For this as well as the mess that is WING during their regular daily programming, Mark Neal should be fired. Find someone with enough brain power to program this station and it's computers and to do a quality sports-talk hour in the afternoon. It's so sad to hear what this once great radio station has become. :'(
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WING totally incompetent
- Thread starter TANKSBACK
- Start date
This is not the first time I have said this but if you want to compete with WONE, to me, they should have a sports talk program from 4 pm to 7 pm weekdays and have a host who knows what he is doing. I don't understand why they don't do this at all. I also think they need to have a web stream like WONE does. I listen to WONE at work because of this.
It is a shame that WING has dropped as far as it has. ESPN sports programming is a solid choice. However, this station continues to go down hill.
The statiion has not had a real direction in years. WING could really make some money and generate some buzz if Main Line every showed it cared. All the blame can't rest with Main Line only, Radio One did not care about WING either.
The real problem they have had is a expereinced PD who really knows what he is doing. In addition, upper managment seems to forget they have an AM station.
I have said before that today's so called consultants have no idea how to make money with a station like WING. Do they do anything local with the Ohio State coverage - No.
Do they have a good solid afternoon local show? No. The host tries hard but it seems no one is working with him to improve. An experienced PD can help Mark Neal improve. However he is dead wrong to host the afternoon show.
A game such as an Ohio State bowl game should not have been one to rely on the computer. This is where the PD - Mark Neal runs the board himself and take a break in the first half and second half for a local Sports Center break. This gives a local presence to the game. I also agree the show should run 4 to 7pm weekdays.
WING has a rich history. But now all we are exposed to is how it is a distant step child to Main Line. They don't seem to care. They need to have the station streaming like WONE too.
I know if I was a sponsor on this game , and we all know it will be sometime before Ohio State will be in a bowl game again, I would think twice about buying Ohio State again on WING. Perhaps if enough sponsors cancel, Main Line wil then start looking at the fact they have a problem.
Of course this is the same company that killed a cash cow in Kiss Country for a station that has no personality, very little audience and based on lack of spots I hear, very little revenue.
I hope the Ohio State advertisers call the Dayton Market Manager and talk about how they feel about the way WING is operating.
The real shame is I don't think management cares or if they do - they have no idea how to fix the problem.
The statiion has not had a real direction in years. WING could really make some money and generate some buzz if Main Line every showed it cared. All the blame can't rest with Main Line only, Radio One did not care about WING either.
The real problem they have had is a expereinced PD who really knows what he is doing. In addition, upper managment seems to forget they have an AM station.
I have said before that today's so called consultants have no idea how to make money with a station like WING. Do they do anything local with the Ohio State coverage - No.
Do they have a good solid afternoon local show? No. The host tries hard but it seems no one is working with him to improve. An experienced PD can help Mark Neal improve. However he is dead wrong to host the afternoon show.
A game such as an Ohio State bowl game should not have been one to rely on the computer. This is where the PD - Mark Neal runs the board himself and take a break in the first half and second half for a local Sports Center break. This gives a local presence to the game. I also agree the show should run 4 to 7pm weekdays.
WING has a rich history. But now all we are exposed to is how it is a distant step child to Main Line. They don't seem to care. They need to have the station streaming like WONE too.
I know if I was a sponsor on this game , and we all know it will be sometime before Ohio State will be in a bowl game again, I would think twice about buying Ohio State again on WING. Perhaps if enough sponsors cancel, Main Line wil then start looking at the fact they have a problem.
Of course this is the same company that killed a cash cow in Kiss Country for a station that has no personality, very little audience and based on lack of spots I hear, very little revenue.
I hope the Ohio State advertisers call the Dayton Market Manager and talk about how they feel about the way WING is operating.
The real shame is I don't think management cares or if they do - they have no idea how to fix the problem.
The single worst decision Main Line ever made was killing the legendary, heritage CHR Z-93. Twenty three and a half years of wonderful, rich history, and it's blown up for an iPod on a stick? C'mon.
Killing off Kiss Country may have been a mistake, but since they were moving closer to the Dayton market, I'm sure K-99.1 FM would've done everything in their power to squash them like a grape. Main Line doesn't give a crap about heritage.
Killing off Kiss Country may have been a mistake, but since they were moving closer to the Dayton market, I'm sure K-99.1 FM would've done everything in their power to squash them like a grape. Main Line doesn't give a crap about heritage.
From looking at the ratings, it seems as if WONE does not have the ratings that WING does. That does not mean the WING has acceptable programing. Far from it.
It is a shame that Mainline does as it does with this station, but they own it and it is their prerogative.
But mainline as a group pulls good ratings for Dayton. That could be well for them if they sell a lot of ads as a combo sell.
Even though Clear Channel has no super rated stations in Dayton, but combined (because they have so many) pull the highest combo ratings. Including WLW in the mix as well since they have a great signal in Dayton.
I am surprised at Clicks ratings though. It looks as if whom ever advised mainline, was not on point. Now, I do feel as if Kiss Country could not have survived in the log run on the new dial position. BUT if it were tweaked and done correctly, it could make more money than Click.....
All of this is opinion and subject to others thoughts of course, it is just fun to toss this out there.
It is a shame that Mainline does as it does with this station, but they own it and it is their prerogative.
But mainline as a group pulls good ratings for Dayton. That could be well for them if they sell a lot of ads as a combo sell.
Even though Clear Channel has no super rated stations in Dayton, but combined (because they have so many) pull the highest combo ratings. Including WLW in the mix as well since they have a great signal in Dayton.
I am surprised at Clicks ratings though. It looks as if whom ever advised mainline, was not on point. Now, I do feel as if Kiss Country could not have survived in the log run on the new dial position. BUT if it were tweaked and done correctly, it could make more money than Click.....
All of this is opinion and subject to others thoughts of course, it is just fun to toss this out there.
alans613 said:The single worst decision Main Line ever made was killing the legendary, heritage CHR Z-93. Twenty three and a half years of wonderful, rich history, and it's blown up for an iPod on a stick? C'mon.
Killing off Kiss Country may have been a mistake, but since they were moving closer to the Dayton market, I'm sure K-99.1 FM would've done everything in their power to squash them like a grape. Main Line doesn't give a crap about heritage.
Couldn't disagree more regarding Z-93. As a former Great Trails drone, I can assure you: Z-93 had run it's course. On the other hand, "Fly 92-9" does, however, need more "Live" dayparts. I seem to enjoy listening more when Danielle is on.
"Heritage" doesn't pay the bills, but Main Line should not be listening to Dan Vallie and Jim Richards. "Kiss Country" with a better Dayton signal, may have been a good spoiler. I find it hard to believe that Springfield is such a great market... It was a dump when I was there 20+ years ago, and could only be worse today. I've only seen one other city that's worse: Anderson, Indiana...
Further, Main Line is missing a big opportunity with WING, to say the least. I would carry the games, but would not waste my time with uniblab sports talk 24/7. That's just keeping the tubes warm.
Nobody in the current CHR audience remembers Z93 or would be impressed that it's the station that Mom heard Madonna on in the 80s. Fly was the right choice but a live morning show with minimal talk would be a plan. Click.....we'll see.
borderblaster said:Nobody in the current CHR audience remembers Z93 or would be impressed that it's the station that Mom heard Madonna on in the 80s. Fly was the right choice but a live morning show with minimal talk would be a plan. Click.....we'll see.
Very well said.
The thing that I think truly killed Z93 is Radio One and Blue Chip merged and Radio One wanted to bring a hip hop station to the area. So switching WING fm to Hot 102.9 gave them the hip hop in Dayton. So while they put all the promotion on Hot 102.9 they put longtime top 40 Z93 on the backburner and forgot about it. When It came to them selling it to mainline the damage to Z93 was done. So mainline who was better known in other markets like Richmond and Norfolk Virginia with adult hits format decided to land the adult hits here in Dayton.
Marv, you're EXACTLY right here. However, I do feel that Main Line could've-and should've-reinvented Z-93. Unfortunately, Main Line had other plans and fired a lot of good people in the process. Same thing with Kiss Country. I never liked KC, but I do feel bad for the folks that lost their gigs there, esp. Lee Riley. Also, I'd be interested to see the demo breakdowns on CLiCK. That signal, no matter what format, will never crack more than a 2-3 share. It's too limited. I have noticed that CLiCK is moving towards a more Hot AC-ish direction, with recent adds like Avril Lavigne's "Wish You Were Here" and Kelly Clarkson's "Mr. Know It All". It makes me wonder if CLiCK was on 92.9 what kind of ratings it would pull...especially if it went up against Mix 107.7 on a huge 40,000 watt signal like WGTZ.the marv said:The thing that I think truly killed Z93 is Radio One and Blue Chip merged and Radio One wanted to bring a hip hop station to the area. So switching WING fm to Hot 102.9 gave them the hip hop in Dayton. So while they put all the promotion on Hot 102.9 they put longtime top 40 Z93 on the backburner and forgot about it. When It came to them selling it to mainline the damage to Z93 was done. So mainline who was better known in other markets like Richmond and Norfolk Virginia with adult hits format decided to land the adult hits here in Dayton.
Also...what a lot of folksare missing with CLiCK is that since its debut, ratings for WXEG have declined 12+. Coincidence?
That's the purpose of Click...taking a notch out of WXEG while Fly chews on Mix. Seems to be working. No one is going to take on Mix directly, but Fly can take a nice chunk out of them and seems to be.
It's hard to believe that of the three hit music fm signals that the Former Great Trails Broadcasting fired up only one remains WDJX 99.7 from Louisville Kentucky. WXGT the former 92X in Columbus is now co owned with its former rival WNCI by Clear Channel and is now WCOL again playing country and Z93 is now fly 92.9. It would have been interesting had Clear Channel kept Z93 and WDJX when Jacor and Clear Channel merged. There would be no Hit music now 98.9 in Louisville or Channel 999 in Dayton.
the marv said:It's hard to believe that of the three hit music fm signals that the Former Great Trails Broadcasting fired up only one remains WDJX 99.7 from Louisville Kentucky. WXGT the former 92X in Columbus is now co owned with its former rival WNCI by Clear Channel and is now WCOL again playing country and Z93 is now fly 92.9. It would have been interesting had Clear Channel kept Z93 and WDJX when Jacor and Clear Channel merged. There would be no Hit music now 98.9 in Louisville or Channel 999 in Dayton.
92X was destroyed by the format debacle known as "Rock 40" when Mark Todd was PD. Three years late to the party, in a format built mostly around 80's hair bands.
WING should compete against WHIO. Being an "also-ran" sports station is a waste of signal.
stereolane said:92X was destroyed by the format debacle known as "Rock 40" when Mark Todd was PD. Three years late to the party, in a format built mostly around 80's hair bands.
If I remember correctly WXGT used to absolutely kick butt in the 1980's, getting 13 shares. They were killing WNCI for a long time until Nationwide decided to start a cash giveaway giving away $1,000 a day. They first tried tweaking their format, adding more dance/alternative type music, then they went the other way going "Rock 40" before throwing in the towel. They were Cool 92 for awhile, before going country where they remain.
the marv said:Getting rid of the longtime djs at 92x didn't help either. Had 92X kept the rock40 format for a little longer they could have ruled Columbus during the grunge rock era and we wouldn't have a rock station called the Blitz today.
The suits at Great Trails were not fans of AOR, or alternative music. There was quite a "nerd" culture there, to say the least.
92X flipped to Rock 40 in the later months of 1989. If you look back at the music of the late 80's, 92X reacted too late.
stereolane said:the marv said:Getting rid of the longtime djs at 92x didn't help either. Had 92X kept the rock40 format for a little longer they could have ruled Columbus during the grunge rock era and we wouldn't have a rock station called the Blitz today.
The suits at Great Trails were not fans of AOR, or alternative music. There was quite a "nerd" culture there, to say the least.
92X flipped to Rock 40 in the later months of 1989. If you look back at the music of the late 80's, 92X reacted too late.
Is this what caused the collapse of the company? The nerd culture? I always liked Z93 during the 80's. I liked them better than Q102 which didn't play all the hits then.
GT did run WCOL-FM as an AOR/Progressive Rocker in the early 70s (with religion 6am-2pm)
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