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WINR Flips!

I've listened to the station, it has a nice oldies flow and feel... but this is exactly why young people leave this town... how many oldies/classic hits stations does a city of 50,000 and its surroundings need?

There is only one station that even remotely targets people under 40, and even it is dayparted so heavily you get whiplash. There is no true CHR again, still no rhythmic, nothing that gives the average young person any reason to even turn on the radio.

There is nearly 24,000 youths (12-18) in Binghamton Metro, there are also 24,000 college students in Broome County alone (BU, BCC, DC, EC, EBI, UMC-B, RLBI). More than 1/4th of the area's population is in school, is young... Yet local radio doesn't really connect with popular culture and thus them at all.

I'm well versed in the stories of the past great pop jocks in Binghamton -- the days of a top 40 ENE and such, people who lived that, remember that, they know who they listened to, and what they liked. The stations connected. I understand there is more competitions for young people's attention -- but to surrender completely is saying Binghamton local radio dies with people over 40.

Young people are dying for someone in Binghamton to pay attention to them -- they are the shunned group, the local kids and the college kids -- if radio can't create a product and place for them -- no business will and until the atmosphere around Binghamton changes, young people will just continue to flee in droves. May be its time local radio start something for 1/4 of the market underserved and let it grow... success would raise eyebrows but no one gives it a shot! Well your audiences are dying, literally... it might be time someone makes a switch -- a healthy war without canes and walkers involved would be nice.
 
With all due respect, young people generally don't tune to AM stations, thus we put a format for an older demographic on it. If we'd flipped WMRV to standards, I'd understand your frustration.
 
Justin Case said:
I've listened to the station, it has a nice oldies flow and feel... but this is exactly why young people leave this town... how many oldies/classic hits stations does a city of 50,000 and its surroundings need?

There is only one station that even remotely targets people under 40, and even it is dayparted so heavily you get whiplash. There is no true CHR again, still no rhythmic, nothing that gives the average young person any reason to even turn on the radio.

There is nearly 24,000 youths (12-18) in Binghamton Metro, there are also 24,000 college students in Broome County alone (BU, BCC, DC, EC, EBI, UMC-B, RLBI). More than 1/4th of the area's population is in school, is young... Yet local radio doesn't really connect with popular culture and thus them at all.

I'm well versed in the stories of the past great pop jocks in Binghamton -- the days of a top 40 ENE and such, people who lived that, remember that, they know who they listened to, and what they liked. The stations connected. I understand there is more competitions for young people's attention -- but to surrender completely is saying Binghamton local radio dies with people over 40.

Young people are dying for someone in Binghamton to pay attention to them -- they are the shunned group, the local kids and the college kids -- if radio can't create a product and place for them -- no business will and until the atmosphere around Binghamton changes, young people will just continue to flee in droves. May be its time local radio start something for 1/4 of the market underserved and let it grow... success would raise eyebrows but no one gives it a shot! Well your audiences are dying, literally... it might be time someone makes a switch -- a healthy war without canes and walkers involved would be nice.
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Well, time for me to start promoting.

http://tunein.com/radio/1-Power-Hitz-Hip-Hop-s49800/
 
Hey.... I am guessing it's reall good for the appropriate demo. I couldn't handle more than 20 minutes of so...

Good luck hope it works out and you can make some money on it....
 
The reverb is a nice touch!... This will give me something better to listen to in the summer when driving the antique cars (AM radio only!)

I would like to see a 'tasteful' amount of reverb return to radio airchains for a change.

I know Dave Frost had reverb on WAAL for a time in the late 1990s.
 
I listened to it over the weekend and heard some real "oh wow!" stuff that I haven't heard on the radio for years. "Words" by the Monkees was one I remember hearing. I always liked that song. It was funny hearing "Theme From A Summer Place" by Percy Faith go straight into "For Your Love" by The Yardbirds. But Top 40 back in the day used to do that all the time. I heard some airchecks of WPGC from the late 60s when you would hear Tom Jones and Iron Butterfly back to back.
 
Whoa, whoa. - Hold the phone.

Pittsburgh (City Population 365,000 - Metro 1,900,000) and Erie (City 101,000 - Metro 260,000) are both blue collar older, working class cities that have succesful AM stations.

Here in Philadelphia (Population 1,600,000 - Metro 6,000,000 - Market 5,300,000) ... And something big just happened on Philly radio, I have to respond later.
 
So 7 months later how is WINR doing? Anyone? It sounds decent enough, but will it bill enough to stay around?
 
Towerclimber31 said:
So 7 months later how is WINR doing? Anyone? It sounds decent enough, but will it bill enough to stay around?
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Not very costly to run. Certainly cheaper than being the second "all talk" or third "all sports" station in town. Perhaps in Binghamton you can sell 65 plus demos
 
I'm able to pick up WINR reasonably well on I80 between Lamar, PA and the I99 exit. I was able to hear WINR almost to State College until 970 WBLF started interfering.
 
stevewillett said:
I'm able to pick up WINR reasonably well on I80 between Lamar, PA and the I99 exit. I was able to hear WINR almost to State College until 970 WBLF started interfering.
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Thanks for the report! What time of day are your hearing WINR down there?
 
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