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WINS overtakes Lite

While La Mega 97.9 is in third place, La X 96.3 with the same format, is near the bottom of the 12+ ratings, tied with La Exitosa 98.7.
 
The reason for this, as Lance explains in his notes, is that Audacy now combines it's streams with its broadcast signal. So the 1 share WINS stream was added to the broadcast rating. It appears that WLTW already does this. But had the WINS stream not been added, WINS would have been #2.

Audacy is no longer listing its streaming numbers separate from the broadcast, with the signals once again combined into one share.
Click to expand...
 
TheBigA said:
The reason for this, as Lance explains in his notes, is that Audacy now combines it's streams with its broadcast signal. So the 1 share WINS stream was added to the broadcast rating. It appears that WLTW already does this. But had the WINS stream not been added, WINS would have been #2.
Click to expand...

How can streams qualify for single line reporting when they air different commercials?
 
RMarino said:
How can streams qualify for single line reporting when they air different commercials?
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Apparently Audacy has worked that out with Nielsen. Here are the rules from Nielsen:

The simulcasting stations may break simulcast during the survey / report period and remain eligible for TLR under the following circumstances: 1) the stations break simulcast to broadcast different programming and commercials, and 2) each simulcast break is at least one hour, and 3) no single simulcast break is longer than 12 continuous hours.
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RMarino said:
How can streams qualify for single line reporting when they air different commercials?
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They qualify for SLR if they run the same ads. Just last week we got a notice from Nielsen that they are reissuing the more recent Puerto Rico reports because WKAQ-FM had incorrectly stated that its partial simulcast partner on the other side of the Island was a 100% simulcast. In fact, each runs separate ads in parts of the stopsets, so it did not qualify.
 
RMarino said:
I wasn’t aware that Audacity was running the same ads online and OTH.
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A couple months ago, Nielsen updated its language about ads on streams:

www.insideradio.com

Nielsen Updates Total Line Reporting Guidelines.

Nielsen is tightening its Total Line Reporting (TLR) policy for radio stations that elect to combine over-the-air and online ratings. In a notification to clients, the measurement giant says broadcasters
www.insideradio.com www.insideradio.com

Here is the key paragraph:

An on-air/digital combo can remain TLR-eligible in instances where on-air and digital listeners inside the station’s home DMA hear the same programming and commercials, but the broadcaster replaces commercials in the streaming audio delivered to listeners outside the station’s home DMA.
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So apparently the WINS stream heard within the NYC market duplicates all broadcast commercials. However, the commercials in the stream are replaced outside the home DMA.
 
1010 WINS now on 92.3 FM, so they would have been # 2 if they didn't combine stream, that's OK. Good OLD WINS . . . in its RnR day they called the NYC area - WINSLAND!!!

Speaking of breakdown of AM / FM listening, I learned this from a major Top 10 market GM at an All-News station just recently.
He said for their station, something I guess you'd kind of expect . . . older people listen to the AM . . . younger people the FM (they are in a hilly/mountainous area) . . . he said that when "bad things happen", like weather related the AM listening goes up much.
 
TheBigA said:
The reason for this, as Lance explains in his notes, is that Audacy now combines it's streams with its broadcast signal. So the 1 share WINS stream was added to the broadcast rating.
Click to expand...
Are the streams counted in the ratings only streams from Audacy app/website or does it include streams through iHeart, etc?
 
Larry said:
Are the streams counted in the ratings only streams from Audacy app/website or does it include streams through iHeart, etc?
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If you notice, both iHeart and Audacy streams are now included in SLR. So I expect both platforms qualify.

The distinction is made based on the listener's ISP. Both platforms operate that way.
 
Larry said:
Are the streams counted in the ratings only streams from Audacy app/website or does it include streams through iHeart, etc?
Click to expand...
As far as I know the encoding takes place directly at the source of the stream, so it's the same no matter which aggregate is used by the listener. Same concept as the OTA signal having the same PPM encoding regardless of which brand radio receiver is being used.

I've always wondered if the localized ads/fill content that are geotargeted based on location are encoded. My guess would be no since the source is not the direct stream of the station. Unlike OTA listening, it seems there would be a "break" in time spent listening each time the station had an ad break which could, in theory, lose some quarter hours if the three minute qualifier isn't reached before an ad break.
 


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