• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WINS overtakes Lite

Wimmmex said:
DO we know how many people are still listening to WINS on AM? Is there a reliable breakout of the 2 signals anywhere?
Click to expand...
When stations request to be combined under TLR (Total Line Reporting), there is no breaking out their individual components.
The subscribing station could request a special report from Nielsen breaking out its components, but that would be strictly for their use and not available to the public.
 
Wimmmex said:
DO we know how many people are still listening to WINS on AM? Is there a reliable breakout of the 2 signals anywhere?
Click to expand...
As Huff says, if the licensee is a subscriber and has normally chosen "single line reporting" (meaning that two or more stations, streams or HD channels were requested to be shown all added together) can buy a breakout of the listening to each individual component of the simulcast partners.

That special report is not published, even for other paid subscribers. I really don't know as I have never bought such a report whether the group that buys such a special service may make the data public in its sales materials or other business relations.

It is very unlikely that the licensee would want that data to become public. If bought at all, it might be used in deciding whether to continue having an AM station as part of a simulcast; the alternative would be silencing the AM, putting something different on it or even selling it.
 
TheBigA said:
A couple months ago, Nielsen updated its language about ads on streams:

So apparently the WINS stream heard within the NYC market duplicates all broadcast commercials. However, the commercials in the stream are replaced outside the home DMA.
Click to expand...
While I am assured that you know this, I will add this for others: Historically, many ad agencies required that stations not run their produced commercials on their web streams. This had to do with AFTRA or, now, SAG/AFTRA contracts that required separate talent payments for use of their members on streams and over the air broadcasts.

Now, streams are vastly more popular so advertisers generally want station streams to be included in their schedule with each station. I don't recall seeing in recent years the old "DO NOT STREAM" on agency orders.

Added to this is the technology that motivated the Nielsen stream bulletin you reference whereby stations can sell other advertisers their "time" outside the local market area, allowing the local stream to be a valid and pure simulcast.

Thanks for posting the update from Nielsen. I had lost my "saved" copy and could not find it when the topic came up today.
 
Last edited:
davideduardo said:
While I am assured that you know this, I will add this: Historically, many ad agencies required that stations not run their produced commercials on their web streams. This had to do with AFTRA or, now, SAG/AFTRA contracts that required separate talent payments for use of their members on streams and over the air broadcasts.
Click to expand...

Correct, and I believe that issue was dealt with in their latest contract:

www.insideradio.com

Union Members Overwhelmingly Approve New Audio Commercials Contract.

Members have approved the new, three-year 2025 SAG-AFTRA Commercials Contract and the 2025 SAG-AFTRA Audio Commercials Contract by a wide majority. The union says the final vote tally was 96.9%
www.insideradio.com www.insideradio.com

My guess is the reason this was included was because, as you said, advertisers wanted it included.

So that may also factor into this decision by Nielsen.
 
Huff said:
When stations request to be combined under TLR (Total Line Reporting), there is no breaking out their individual components.
Click to expand...

I was curious because all the recent ratings I have seen for NYC have listed WINS as "WINS-FM".

I was just listening the other night to their big signal on AM in New England, and wondered if the AM simulcast is doing anything (or everything?) for them.
 
Wimmmex said:
I was curious because all the recent ratings I have seen for NYC have listed WINS as "WINS-FM".
Click to expand...
When a station selects Total Line Reporting (I still think of it as "Single Line Reporting" and that was done by Arbitron) for two or more radio services, it can pick the one under which it is listed. Obviously, the folks at WINS wanted to emphasize that they are now on FM, too.
Wimmmex said:
I was just listening the other night to their big signal on AM in New England, and wondered if the AM simulcast is doing anything (or everything?) for them.
Click to expand...
Well, sales is based on the New York City Metro Survey Area, so I doubt they care at all about listening "in New England".

(There is about half of one Connecticut country that is in the NYC MSA, so I guess that is technically "New England". But go one foot farther and it does not matter.)
 
davideduardo said:
Well, sales is based on the New York City Metro Survey Area, so I doubt they care at all about listening "in New England".
Click to expand...

Exactly, and as we said, once the signal leaves the MSA, the commercials aren't required to be from the local market. They're inserted by the platform based on the ISP of the user. So they're sold by the digital sales department, not the NY sales department.

The reason for Nielsen ratings is to track how many people hear the commercials. That's what the advertisers want to know. So now NY advertisers know that commercials on WINS reach more people than commercials on WLTW.
 
davideduardo said:
When a station selects Total Line Reporting (I still think of it as "Single Line Reporting" and that was done by Arbitron) for two or more radio services, it can pick the one under which it is listed. Obviously, the folks at WINS wanted to emphasize that they are now on FM, too.

Well, sales is based on the New York City Metro Survey Area, so I doubt they care at all about listening "in New England".

(There is about half of one Connecticut country that is in the NYC MSA, so I guess that is technically "New England". But go one foot farther and it does not matter.)
Click to expand...
The part of Fairfield County, Conn. may be small, but it is quite affluent.

Also NYC stations have over the years emphasized the "Tri-State Area". I think it makes the station sound BIGGER, although NYC is the biggest market by far.

Stations frequently mention that the serve New York, New Jersey AND Connecticut.
 
WINS is just "PLAIN OLD COOL", as I say many times.

When they played RnR and since they been All-News!!!

Now they are on FM too, they are even COOLER!!!
 
alok said:
WINS is just "PLAIN OLD COOL", as I say many times.

When they played RnR and since they been All-News!!!

Now they are on FM too, they are even COOLER!!!
Click to expand...
Since you keep on doing this, allow me to remind you this not a fanboy website. It is for discussing business, programming, engineering, broadcast history, market news or issues, etc. It's not for drooling over the pre-history of a station that quit playing rock 'n roll over 60 years ago, regardless of how "cool" it may have been back in the paleolithic era.
 
Weiserguy said:
Since you keep on doing this, allow me to remind you this not a fanboy website. It is for discussing business, programming, engineering, broadcast history, market news or issues, etc. It's not for drooling over the pre-history of a station that quit playing rock 'n roll over 60 years ago, regardless of how "cool" it may have been back in the paleolithic era.
Click to expand...

1010 WINS / 92.3 FM. They are doing great in the business, programming is top notch, engineering is superb, the broadcast history, as I said they were cool, years ago & to this day, market news or issues (they do good in the NYC ratings), etc. I liked them years ago & I like them today.

Ya Happy!!!! :)
 
Last edited:
alok said:
WINS is just "PLAIN OLD COOL", as I say many times.

When they played RnR and since they been All-News!!!

Now they are on FM too, they are even COOLER!!!
Click to expand...
You don't need to make me happy. You just need to remember the purpose of this board, and who your audience is. I'm not the moderator, but there are hundreds (thousands?) or eyes reading what you or I write, and when you repeat a message that a station is "cool", you don't add much to the discussion.

Now if you want to expound on the virtues of Johnny Holliday or "Listening to Lacy", knock yourself out.

(By the way, I don't disagree that WINS is an excellent station.)
 


Back
Top Bottom