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Winter 13 Arbitrends

T

Tim Y

Here they are :

WMGS- FM.......................10.6
WBHT- FM....................... .4.0
WBSX -FM........................ 3.4
WSJR- FM.........................1.3
WARM- AM....................... .0.7
 
Those are Cumulus results which, who doesn't find them fascinating? Guessing there's a batch of other stations in and around that WMGS number before we start seeing another Cumulus station.
 
Why is Cumulus the only radio company in Wilkes-Barre / Scranton to subscribe to Arbitron. Why does Arbitron even bother at all. How can you sell these ratings?
 
I don't believe that Cumulus IS the only radio company that subscribes to Arbitron.
 
it will be interesting to see what cumulus and entercom stations do when the winter book comes out. im thinking in april sometime. im sure froggy and krz will do fine, but wilks numbers have been falling the last few books. they look good because they have a few am stations, and one fm..and, they are the only local news/ talk in town..yes the talker is in our area, but as warm found out years ago, you cant run syndicated talk shows 90% of the time. people in this area like local stuff, even if you get the same few callers on each show. magic will do o.k. for cumulus..the rest, well who knows...
 
the listing is all Cumulus because they are the only ones who buy trends. Winter book due 4/24-25. Winter is a metro book. Shamrock will jump
 
winter trends 2 is out today, and cumulus stations all moved up..magic 11.9 ...the x 4.1 ..bht 4.0, and jr at 1.7cant wait to see the book in april..any thoughts on the out come?
 
Thoughts? Sure.

Froggy, KRZ, or Magic will be number 1.

Entercomm stations overall will dominate.

A random station that has been trending either upward or downward will see an oddball statistical fluctuation in the opposite direction of it's trend which will trigger a half-dozen deep thinkers who loiter here to decree why it happened and what it means for the future and by the next book when the fluctuation has ironed itself out all that expert hypothesizing will be long forgotten and someone will be asking this same question again.
 
Sorry Armando, forgot password.
Metro book is Winter and Summer only deals with Wyoming, Lacakawanna, Luzerne, Columbia and Monroe counties
Full Total Survey Areas is Spring and fall and includes the Metro Survey area plus Montour, Sullivan, Bradford, Susquehanna, Wayne, Pike and Carbon counties
 
Old habits die hard. 16 has been number one for eons. WARM had it until management messed it up and KRZ came in as the game changer. It took a long time for Magic to gain a footing, and thanks to Frankie, it's the heritage station in the market. Froggy and KRZ have those blowtorch signals. WILK succeeds because it's the only game in town. The Talker is under signaled, under promoted, and over syndicated. I thought all-sports would do better. I hear a lot of ads, so they make money without huge numbers.
 
NigelWick said:
Old habits die hard. 16 has been number one for eons. WARM had it until management messed it up and KRZ came in as the game changer. It took a long time for Magic to gain a footing, and thanks to Frankie, it's the heritage station in the market. Froggy and KRZ have those blowtorch signals. WILK succeeds because it's the only game in town. The Talker is under signaled, under promoted, and over syndicated. I thought all-sports would do better. I hear a lot of ads, so they make money without huge numbers.
Click to expand...
i agree with your post nigelwick.. it will be interesting to see the book when it comes out later this month.. top 3...magic..krz..and froggy... wilk will drop, and the rest is a toss up. wilk in the past has always been up in the top five, and thats only because of what you said,, there the only game in town, and what you said about the talker is also true. wilk now has more guests on the air to eat up the time... because there are no fresh callers..its the same callers everyday.
 
The stations that are always in the top three will be in the top three? Insightful.

WILK will drop, let me see, because it's a never-ending variety of fresh callers that, uh, make for ratings? People listen for callers they've never heard before. And guests are bad. Got it.

And the rest will be a toss up. A bold prediction, that.

I feel like writing a check for that kind of gold.
 
Aramondo said:
Thoughts? Sure.

Froggy, KRZ, or Magic will be number 1.

Entercomm stations overall will dominate.

A random station that has been trending either upward or downward will see an oddball statistical fluctuation in the opposite direction of it's trend which will trigger a half-dozen deep thinkers who loiter here to decree why it happened and what it means for the future and by the next book when the fluctuation has ironed itself out all that expert hypothesizing will be long forgotten and someone will be asking this same question again.
Click to expand...
wow...entercom will dominate..WOW... :-X
 
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