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Winter BLAST Coverage between 710/1000

A

airwaver

Guest
I believe KOMO is doing a better job overall in the snow/school closers reports...

They certainly started out better Monday night when 710 had the Hawks on...
 
I know this sounds odd, but I actually think that people really don't tune to AM much anymore, certainly anyone under 50. With the exception of KTTH or when the Mariners/Seahawks play no one is really listening anymore. Look at the numbers. KIRO was once tops 25-54, now they rank 20th in this last trend, KOMO is like 19th. Only KTTH had real numbers.

I did think some of the FM's in town had excellent snow coverage. KBSG, WOLF and KMTT used KIRO reporters and were all over the snow situation. I actually thought KMPS, KPLZ and KZOK did a pretty good job, especially their morning shows. Old and worn out as those shows are they do get the school names right and are on top of coverage, yet keep some personality. Not dry AM news coverage. I listened primarily to WOLF, KMPS and KMTT. My girlfriend has kids and always flips to KPLZ or KMPS, though tunes into the WOLF too. Never goes to AM anymore. Used to go to KIRO, but gets bored with the coverage.

I tend to feel that people get news from TV, the Internet and that FM radio does the best job and getting out the information without the fluff. BIG exceptions are MOVIN, KRWM, JACK, KJR-FM which are virtually automated. This is where talent and locality mean something. Best coverage in order:
KMTT, WOLF, KBSG, KPLZ and KMPS. AM's really don't matter much.
 
I agree with you that AM radio is not a factor for anyone under 40 or 50, but us radio types still tune it in. In my opinion KOMO did a better job overall. KIRO has a way of making everything sound boring and routine, even when it's not. I prefer KIRO's reporters, but overall like the KOMO attitude better.

As for the FM's, I don't know what you were hearing on KMPS in the morning because I thought their traffic person did an incompetant job as always. She doesn't seem to understand anything she's reading and couldn't pinpoint most roads on a map beyond 5 and 405. News was fine there. I'm starting to like the Wolf more for country stations.
 
I agree 100%. FM is doing a much better job delivering news for the radio audience. AM news stations are dull and repetitive and really have no appeal to anyone but radio geeks and people over 50. KTTH has no audience, outside of Rush. The September trend was a complete fluke. The real story is outside of sports programming like the Seahawks and Mariners, Seattle AM radio is no longer a factor for 18-44 or even 54.

MOVIN did not do a great job, but they will have a full staff next year and their audience will never even think of leaving the FM dial during a storm, because MOVIN will have it covered...like most good FM's in town. Another reason that MOVIN will have staying power compared to JACK. MOVIN will be live and local! Each morning I got snow information from primarily TV, school websites. For radio I tuned to WOLF, STAR and KMPS. Once the storm ends my buttons will be MOVIN, WOLF, JACK and sometimes KTTH because Rush pisses me off.
 
Sorry...but I don't buy into the concept that FM stations do news well. Many are told that K-Fed/Britney or the Paris/Nicole feud should be major news items. Forget reporters ... forget any kind of in-depth, nearly all the stations have to "entertain" the news or g'bye audience. Rarely is a newscast more than 2-3 minutes .. and forget anythig like newsmaker actualities, etc. FM stations are "Headline News" -- the better ones draw on the fact that they have other resources (in the way Headline News draws on CNN assets). Of course, Headline News FILLS A NEED so it's not necessarily bad ... but FM is just not what I would consider a real news SERVICE. Too bad because stations which appeal to older demo's COULD provide more of a service and it would likely be a tune-in instead of tune-out; but NOT on music-intensive formats like KJR, JACK -- and, no offense intended, but most people who listen to KBKS, KUBE, MOVIN probably don't really give a dang about the news that is NOT K-Fed/Britney or a east coast/west coast hip-hop feud!!
 
LITTLEBOYBLUE said:
Sorry...but I don't buy into the concept that FM stations do news well. Many are told that K-Fed/Britney or the Paris/Nicole feud should be major news items. Forget reporters ... forget any kind of in-depth, nearly all the stations have to "entertain" the news or g'bye audience. Rarely is a newscast more than 2-3 minutes .. and forget anythig like newsmaker actualities, etc. FM stations are "Headline News" -- the better ones draw on the fact that they have other resources (in the way Headline News draws on CNN assets). Of course, Headline News FILLS A NEED so it's not necessarily bad ... but FM is just not what I would consider a real news SERVICE. Too bad because stations which appeal to older demo's COULD provide more of a service and it would likely be a tune-in instead of tune-out; but NOT on music-intensive formats like KJR, JACK -- and, no offense intended, but most people who listen to KBKS, KUBE, MOVIN probably don't really give a dang about the news that is NOT K-Fed/Britney or a east coast/west coast hip-hop feud!!
Click to expand...


That observation hits the bulls-eye.

Few like CNN, but if some major event happens, that's where everybody goes. Same for AM.
 
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