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Winter Book

Some older People are cool, no doubt, I agree with you on that BurntOutRadio, further more I am glad that you enjoy 50's and 60's music....too bad there isn't a station for you unless you get XM or something.

However again it seems that our Youth oriented culture in America that is dominated by $ale$ and Wall $treet will determine who and what is being aired.

America is so obsessed with being young still.....Look at all the products on TV geared to help you "look years younger" or "strip away the lines of age"...So many creams and lotions out there for women and for men there's hair color to hide the grey or the "rejuvinator" to hide your greying beard...seen that ad? What about Viagra or other drugs...tell me that isn't about "keeping up" with the young guns and being able to do what you once did.....Really it's a sad commentary. It's propigated even more by the ammount of attetion that "young hollywood" garners...All these young stars that America can't seem to get enough of....Miley Cirus, Paris Hilton, Britney Spears, Justin Timberlake, The Olsen twins, the cast from The Hills, on and on it goes.....never at anyother time in American history have we become soooo obsessed with the youth and looking, being, and feeling young.

At one point we respected our elders. We honored those who were older. But now we wherehouse them in institutions and what's sad is that they have so much we can learn from....Anyways back to radio......

Changing to Classic Hits is "like the Senior Tour in golf now being called the Champions Tour," . "It's the same age group, but they don't consider themselves seniors."

Research found that the traditional oldies audience was moving out of advertisers' coveted 25-to-54 demographic

In 2002, many Oldies stations have dropped most music from before 1964 from their playlists, as it is believed that doo-wop and other music from the late '50s and early '60s appeals to demographics undesirable to advertisers, namely listeners over 65.

Bob Shannon, one of WCBS-FM's popular on-air personalities, said the term “oldies” may be obsolete
 
A little off the topic to be sure, but I have a unique view on this demo topic... You see, I am an owner of a former oldies format station outside the area.

The problem with the oldies format as an owner is the split in age groups, and the lack of agency/advertiser interest. It seems that the crowd interested in the format are split down the middle between a classic rock genre, and the "do-wop" group. That being, the do-wop crowd doesn't care for groups like the Eagles, and is VERY vocal about their music preferences, frequently calling the radio station to complain when a Eagles song is played. Yet it seems too, that the "oldies" crowd holds no loyalty to advertisers, local events advertised on the station, or even the station itself. The net result is that regional ad agencies shy away from the format. It's difficult to pay the bills when major retailers and grocery stores won't buy ads on your station. I don't think it's necessarily about the music per se', but more the attitude and lack of interest in supporting the station or the local advertisers. Speaking for myself, I got tired of grumpy seniors constantly complaining that we don't play enough Buddy Holly, and too many Beatles songs.

So, if you want do-wop, I suggest purchase of an I-Pods. The oldies ship for radio has sailed.

Classic Hits is clearly oldies-the-next-generation.
 
Non-current hits used to be commonly referred to as "oldies". In 1965, a song from 1964 was an oldie. This reference stopped sometime around 1970 so younger people don't make the connection. It had nothing to do with being old. If a revamped Oldies format is called "Classic Hits", what do they call the traditional rock based "Classic Hits" format?
 
semoochie said:
If a revamped Oldies format is called "Classic Hits", what do they call the traditional rock based "Classic Hits" format?

What else?

Classic Rock.

And that format celebrates its 20th anniversary this year.
 
SeattleRadioPro said:
semoochie said:
If a revamped Oldies format is called "Classic Hits", what do they call the traditional rock based "Classic Hits" format?

What else?

Classic Rock.

And that format celebrates its 20th anniversary this year.


If that's the case, then is it safe to say that Infinity has two classic rock stations in the same building?
 
pbf1 said:
Actually, it celebrated its 20th anniversary in 2005.

Oops - forgot to set the time machine back to 2008. Thanks for the correction! :)
 
Wait a minute! My point is that the name, "Classic Hits" was already taken. Those Classic Hits stations can't start calling themselves "Classic Rock" because THAT name is already taken. We have 2 separate formats using the same identifier, one hit based and the other, rock based. Something's got to give!
 
semoochie said:
Wait a minute! My point is that the name, "Classic Hits" was already taken. Those Classic Hits stations can't start calling themselves "Classic Rock" because THAT name is already taken. We have 2 separate formats using the same identifier, one hit based and the other, rock based. Something's got to give!

Way back in 1985, "Classic Hits" was the name Jacobs Media gave to the format which is known today as "Classic Rock". So the more pop-based older-music stations (notice the absence of the word "oldies") assumed the Classic Hits name. Hope that clears things up.
 
There are 3 formats in question: Classic Rock, which is album based rock, Classic Hits, which is rock based hits and the revamped Oldies format that now calls itself Classic Hits also. These are 3 separate formats and the latter 2 are using the same name. It's like if an apple liked the name "orange" better and decided to start calling itself that despite the fact the orange was already using the name!
 
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