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Winter Book

M

MrRadio

Guest
Just heard the Miami M 18-34 numbers. Bubba The Love Sponge doubled the fall book number and is #2 in the market, beating Paul and Young Ron. Granted, Paul and Ron are dominating 25-54...Big killed across the board. Neil Rogers had a strong book in both 18-34 and 25-54. WIOD did well, especially middays (Rush) and afternoon drive (Schnitt). Talk seems to be on upswing....Sports Talk on the decline.
 
MrRadio said:
Just heard the Miami M 18-34 numbers. Bubba The Love Sponge doubled the fall book number and is #2 in the market, beating Paul and Young Ron. Granted, Paul and Ron are dominating 25-54...Big killed across the board. Neil Rogers had a strong book in both 18-34 and 25-54. WIOD did well, especially middays (Rush) and afternoon drive (Schnitt). Talk seems to be on upswing....Sports Talk on the decline.
Click to expand...

WHDR mornings are 6th overall and not 2nd. But the gains vs. Fall are large and impressive.

WBGG is 6th 25 54, up from 12th.

Niel is 8th 25-54 and 19th 18 34... the 18 34 is a stong showing for a talk show, too.

WIOD in 25 54 is up from 15th to 12th in 25-54, still a long way out of the winners circle for buys. Other talkers in 26-54 were WAQI from 20th to 19th, WQAM from 20th to 21st, WAXY from 23rd to 22nd, WINZ from 20th to 24th and WQBA from 24th to 27th.

Overall, no movement for AM talk.
 
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