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Winter Ratings 2017
- Thread starter tbolt909
- Start date
If karma affected radio ratings, WBEN would have a -34.7
It's interesting that most stations declined. Other than WYRK,
nobody went up much. The pool of listeners is dwindling.
WBFO doesn't get included on the public list, but may be in
the 6 share range. ALT Buffalo has averaged a 1.3 for 3 years.
Entercom paid 12 million for the 107.7 signal in 2004.
That price might get you 12 stations today...
nobody went up much. The pool of listeners is dwindling.
WBFO doesn't get included on the public list, but may be in
the 6 share range. ALT Buffalo has averaged a 1.3 for 3 years.
Entercom paid 12 million for the 107.7 signal in 2004.
That price might get you 12 stations today...
Hmm...not sure what you're saying. If you mean the population of Buffalo is declining, you're probably correct. It's declined consistently every year since 1950. It's probably lost a percent or two since the last census. But that wouldn't be reflected in the radio ratings.
If the population of Buffalo dropped to 6 people in the last book, you're still dividing a 100.0 share between all stations that can be heard in the area.
WBFO had a 12+ 4.0.
As mentioned, there are always 100 shares, but they just get divided differently each time. For example, the total share that goes to non-commercial and non-local stations has been anywhere from a 16.8 and a 20.7: the peak was Fall of 2015 and the low was Summer of the same year. In Winter 2017 it was 19.0.
Given today's pricing, for every $1,000 paid in the 1996 to 2004 peak of consolidation, you would likely get about $300 back today.
Buffalo has a -0.1 growth rate.
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