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WIOP Lite 95.9 Charleston

I listen to the stream of Lite 95.9, WIOP, Charleston. Just curious if others have heard the station and the general impression of the station. It would seem to me the format is unique and is something you typically don't find on the radio. I'd think Charleston would be the perfect place for it. Personally, I love it but wonder what others think. Thinking about using a similar format on one of our full service AMs which is about to add a nice FM translator signal.
 
I personally like it and think for me it has a better sound than Carolina 92.1 here in Columbia and it seems to be run better than 92.1 and think doing that on one of your AM's would very probably work.
 
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