K
k9ez
Guest
We lit up the HD2 signal on WKKV this week. Presently it is carrying the same audio as the analog signal until we are ready to annouce the format that it will change to.
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R
RadioDoc
Guest
> > We lit up the HD2 signal on WKKV this week. Presently it
> is
> > carrying the same audio as the analog signal until we are
> > ready to annouce the format that it will change to.
> >
>
> Just curious...how does anyone plan to make money from these
> HD2 channels?
>
We don't, yet. ClearChannel, Entercom and a few more companies have announced the HD-2 will be commercial free for at least 18 months.
After that, who knows? The truth is that it will cost us very little to run at first. Once the radios are (or aren't) there, we'll take a look at how to sell it.<P ID="signature">______________
</P>
> is
> > carrying the same audio as the analog signal until we are
> > ready to annouce the format that it will change to.
> >
>
> Just curious...how does anyone plan to make money from these
> HD2 channels?
>
We don't, yet. ClearChannel, Entercom and a few more companies have announced the HD-2 will be commercial free for at least 18 months.
After that, who knows? The truth is that it will cost us very little to run at first. Once the radios are (or aren't) there, we'll take a look at how to sell it.<P ID="signature">______________
</P>
R
RobertMoore
Guest
I can't wait to see what format WKKV will place on its HD2 signal in the next few months. Chances are it'll be more Hip-Hop.
> I can't wait to see what format WKKV will place on its HD2
> signal in the next few months. Chances are it'll be more
> Hip-Hop.
>
If its anything like WGCI Chicago, Dusties/Urban Oldies
Gospel is another possibility.<P ID="signature">______________
</P>
> signal in the next few months. Chances are it'll be more
> Hip-Hop.
>
If its anything like WGCI Chicago, Dusties/Urban Oldies
Gospel is another possibility.<P ID="signature">______________
</P>
> > I can't wait to see what format WKKV will place on its HD2
>
> > signal in the next few months. Chances are it'll be more
> > Hip-Hop.
> >
> If its anything like WGCI Chicago, Dusties/Urban Oldies
>
> Gospel is another possibility.
>
Or another Urban AC, and one that reaches more of the metropolitan area than WJMR does on their 6kw equivalent signal.
>
> > signal in the next few months. Chances are it'll be more
> > Hip-Hop.
> >
> If its anything like WGCI Chicago, Dusties/Urban Oldies
>
> Gospel is another possibility.
>
Or another Urban AC, and one that reaches more of the metropolitan area than WJMR does on their 6kw equivalent signal.
>>ClearChannel, Entercom and a few more companies have announced the HD-2 will be commercial free for at least 18 months. After that, who knows? The truth is that it will cost us very little to run at first. Once the radios are (or aren't) there, we'll take a look at how to sell it.<<
Reality here...with all due respect to these fine broadcasting companies, it's difficult enough to sell advertising on stations with with listeners. Do you really expect advertisers to spend money on a system with no listeners? First off, nobody, and I am not talking about radio people, nobody has ever heard of HD2, yet wants to buy a receiver. Look how long it's taken satellite radio to get a foothold. 18 months? Unless the spots are bonused away, which I think will happen, it will take a very long time to sell cash spots. So far, from what I've heard of the New York stations' HD2 service, no effort is being put into programming them. They are simply jukeboxes. No way to woo listeners. Then again, I could be wrong. We'll see.
Reality here...with all due respect to these fine broadcasting companies, it's difficult enough to sell advertising on stations with with listeners. Do you really expect advertisers to spend money on a system with no listeners? First off, nobody, and I am not talking about radio people, nobody has ever heard of HD2, yet wants to buy a receiver. Look how long it's taken satellite radio to get a foothold. 18 months? Unless the spots are bonused away, which I think will happen, it will take a very long time to sell cash spots. So far, from what I've heard of the New York stations' HD2 service, no effort is being put into programming them. They are simply jukeboxes. No way to woo listeners. Then again, I could be wrong. We'll see.
R
RadioDoc
Guest
>>ClearChannel, Entercom and a few more companies have announced the HD-2 will be commercial free for at least 18 months. After that, who knows? The truth is that it will cost us very little to run at first. Once the radios are (or aren't) there, we'll take a look at how to sell it.<<
>>Reality here...with all due respect to these fine broadcasting companies, it's difficult enough to sell advertising on stations with with listeners. Do you really expect advertisers to spend money on a system with no listeners? First off, nobody, and I am not talking about radio people, nobody has ever heard of HD2, yet wants to buy a receiver. Look how long it's taken satellite radio to get a foothold. 18 months? Unless the spots are bonused away, which I think will happen, it will take a very long time to sell cash spots. So far, from what I've heard of the New York stations' HD2 service, no effort is being put into programming them. They are simply jukeboxes. No way to woo listeners. Then again, I could be wrong. We'll see.<<
You need to think bigger here. HD is very much in it's infancy. This isn't about right now...it's about the future. Because HD-2 costs so little as a jukebox, there is no rush to make money. It's like an investment...spend the money now to be in a better position later. You aren't telling us anything new - we know nobody is listening yet. Nobody was listening to analog FM in 1968, either. I'd say it's done well for itself.
Who knows...it may not be spots that produce the revenue. It could be on-display advertising, or any number of things. There are several ways to do it.
We don't know even know how we're going to do it yet, and you already are predicting that things will be difficult. You're kind of a "glass-is-half-full" kind of guy, aren't you?
<P ID="signature">______________
</P>
>>Reality here...with all due respect to these fine broadcasting companies, it's difficult enough to sell advertising on stations with with listeners. Do you really expect advertisers to spend money on a system with no listeners? First off, nobody, and I am not talking about radio people, nobody has ever heard of HD2, yet wants to buy a receiver. Look how long it's taken satellite radio to get a foothold. 18 months? Unless the spots are bonused away, which I think will happen, it will take a very long time to sell cash spots. So far, from what I've heard of the New York stations' HD2 service, no effort is being put into programming them. They are simply jukeboxes. No way to woo listeners. Then again, I could be wrong. We'll see.<<
You need to think bigger here. HD is very much in it's infancy. This isn't about right now...it's about the future. Because HD-2 costs so little as a jukebox, there is no rush to make money. It's like an investment...spend the money now to be in a better position later. You aren't telling us anything new - we know nobody is listening yet. Nobody was listening to analog FM in 1968, either. I'd say it's done well for itself.
Who knows...it may not be spots that produce the revenue. It could be on-display advertising, or any number of things. There are several ways to do it.
We don't know even know how we're going to do it yet, and you already are predicting that things will be difficult. You're kind of a "glass-is-half-full" kind of guy, aren't you?
<P ID="signature">______________</P>
Some questions about HD for the folks in the know. I am very interested in the new HD stuff and am anticipating buying an HD unit in the near future.
1: Will HD stations keep the same calls with an HD suffix attached to them?
2: Since I am a big fan of fringe signals, what will happen to my reception in a fringe area? Will I experience dead spots in a local reception area? What will I hear when my signal breaks up?
3: Will I need special antennas or signal boosting equipment if I am in a fringe area?
Your insight will be helpful when I decide which receiver to buy.
Thanks again.
1: Will HD stations keep the same calls with an HD suffix attached to them?
2: Since I am a big fan of fringe signals, what will happen to my reception in a fringe area? Will I experience dead spots in a local reception area? What will I hear when my signal breaks up?
3: Will I need special antennas or signal boosting equipment if I am in a fringe area?
Your insight will be helpful when I decide which receiver to buy.
Thanks again.
K
k9ez
Guest
> Some questions about HD for the folks in the know. I am
> very interested in the new HD stuff and am anticipating
> buying an HD unit in the near future.
>
> 1: Will HD stations keep the same calls with an HD suffix
> attached to them?
>
> 2: Since I am a big fan of fringe signals, what will happen
> to my reception in a fringe area? Will I experience dead
> spots in a local reception area? What will I hear when my
> signal breaks up?
>
> 3: Will I need special antennas or signal boosting
> equipment if I am in a fringe area?
>
> Your insight will be helpful when I decide which receiver to
> buy.
>
> Thanks again.
>
Chris you seem to have some decent questions.....
1) they will keep the same set of calls. It will be labeled WKKV HD-2 for example. At least tha tis the way for now. I cannot imagine getting a seperate set of calls, as you are using the same frequency as the well as trhe same antenna.
2) I too am a distant listener. A DXer if you will.
When you get into a fringe area, the HD1 signal blends right into the analog signal. It is a very smooth transition. With HD2 the signal just stops until it can "link" again. With most of the HDs in town most of the area within the service contour is covered by the HD signal, though it does not go as far as the setero signal. For example I can get some of the Chicago FMs come in stereo on the south side, yet i do not get the HD signal. Typcially the HD signals go out to Mukwonago, to West Bend to Kenosha to Oconomowoc.
Some people think that the HD signal may block other distant stations. I have found that not to be true. For example, out towards Mukwonago I was able to receive Chicagos 103.5 in stereo and still get KISS FM in HD. Granted the Chicago signal was full of noise and dopped in and out, but I am still about 90 miles away from the tower.
3) No new antenna will be needed. I am not sure how a booster will help or if it will add more noise (thereby making the signal "appear" to be weaker).
As far as receivers go, I have a Kenwood, and spent BIG bucks on it. JVC is coming out with a unit that can handle Multicasting (HD2 and 3)for $299. I saw it on Crtuchfield.
Radiosophy has a unit coming out for $269. It is a small unit that will have a docking station to go into your car, home or dock with the included "boom box" speakers.
Does that help?
> very interested in the new HD stuff and am anticipating
> buying an HD unit in the near future.
>
> 1: Will HD stations keep the same calls with an HD suffix
> attached to them?
>
> 2: Since I am a big fan of fringe signals, what will happen
> to my reception in a fringe area? Will I experience dead
> spots in a local reception area? What will I hear when my
> signal breaks up?
>
> 3: Will I need special antennas or signal boosting
> equipment if I am in a fringe area?
>
> Your insight will be helpful when I decide which receiver to
> buy.
>
> Thanks again.
>
Chris you seem to have some decent questions.....
1) they will keep the same set of calls. It will be labeled WKKV HD-2 for example. At least tha tis the way for now. I cannot imagine getting a seperate set of calls, as you are using the same frequency as the well as trhe same antenna.
2) I too am a distant listener. A DXer if you will.
When you get into a fringe area, the HD1 signal blends right into the analog signal. It is a very smooth transition. With HD2 the signal just stops until it can "link" again. With most of the HDs in town most of the area within the service contour is covered by the HD signal, though it does not go as far as the setero signal. For example I can get some of the Chicago FMs come in stereo on the south side, yet i do not get the HD signal. Typcially the HD signals go out to Mukwonago, to West Bend to Kenosha to Oconomowoc.
Some people think that the HD signal may block other distant stations. I have found that not to be true. For example, out towards Mukwonago I was able to receive Chicagos 103.5 in stereo and still get KISS FM in HD. Granted the Chicago signal was full of noise and dopped in and out, but I am still about 90 miles away from the tower.
3) No new antenna will be needed. I am not sure how a booster will help or if it will add more noise (thereby making the signal "appear" to be weaker).
As far as receivers go, I have a Kenwood, and spent BIG bucks on it. JVC is coming out with a unit that can handle Multicasting (HD2 and 3)for $299. I saw it on Crtuchfield.
Radiosophy has a unit coming out for $269. It is a small unit that will have a docking station to go into your car, home or dock with the included "boom box" speakers.
Does that help?
> Does that help?
>
Every little bit helps, thank you!
There will be more questions soon.
>
Every little bit helps, thank you!
There will be more questions soon.
> Just curious...how does anyone plan to make money from these
> HD2 channels?
>
Well, Don, let's just suppose that you just got an HD dumped in your lap. What would you do to generate revenue? What would you put on the air? How or what would you do to get people interested and listening?
Remember, a LISTENER is asking you this....
> HD2 channels?
>
Well, Don, let's just suppose that you just got an HD dumped in your lap. What would you do to generate revenue? What would you put on the air? How or what would you do to get people interested and listening?
Remember, a LISTENER is asking you this....
Here's how to make money with HD2
> > Just curious...how does anyone plan to make money from
> these
> > HD2 channels?
> >
> Well, Don, let's just suppose that you just got an HD dumped
> in your lap. What would you do to generate revenue? What
> would you put on the air? How or what would you do to get
> people interested and listening?
>
> Remember, a LISTENER is asking you this....
>
There are certain ethnic groups that would love to program to their people. We have had a few that wanted to lease time on our subcarrier. They would gladly supply receivers to their group. That's how you make money at this point.
> > Just curious...how does anyone plan to make money from
> these
> > HD2 channels?
> >
> Well, Don, let's just suppose that you just got an HD dumped
> in your lap. What would you do to generate revenue? What
> would you put on the air? How or what would you do to get
> people interested and listening?
>
> Remember, a LISTENER is asking you this....
>
There are certain ethnic groups that would love to program to their people. We have had a few that wanted to lease time on our subcarrier. They would gladly supply receivers to their group. That's how you make money at this point.
Re: Here's how to make money with HD2
> > > Just curious...how does anyone plan to make money from
> > these
> > > HD2 channels?
> > >
> > Well, Don, let's just suppose that you just got an HD
> dumped
> > in your lap. What would you do to generate revenue? What
>
> > would you put on the air? How or what would you do to get
>
> > people interested and listening?
> >
> > Remember, a LISTENER is asking you this....
> >
>
> There are certain ethnic groups that would love to program
> to their people. We have had a few that wanted to lease
> time on our subcarrier. They would gladly supply receivers
> to their group. That's how you make money at this point.
>
Okay, so you have a plan that is similar to what Sirius and XM are doing right now, pay radio. That still does not cover my questions fully... what kind of programming would YOU, Don, put on the air to get people listening to your HD channel? (Without charging them for it) Not brokering out your signal, programming that YOU would put on the air. What would you do to promote your HD signal? Remember, you are PDing this thing and YOU make the desicion about what goes on the air. The sky's the limit...
I'm trying to be nice to you for once and I am interested in what people in the biz would do to get this baby off the ground. Let's get creative here, Don.
Anyone else interested can chime in.
> > > Just curious...how does anyone plan to make money from
> > these
> > > HD2 channels?
> > >
> > Well, Don, let's just suppose that you just got an HD
> dumped
> > in your lap. What would you do to generate revenue? What
>
> > would you put on the air? How or what would you do to get
>
> > people interested and listening?
> >
> > Remember, a LISTENER is asking you this....
> >
>
> There are certain ethnic groups that would love to program
> to their people. We have had a few that wanted to lease
> time on our subcarrier. They would gladly supply receivers
> to their group. That's how you make money at this point.
>
Okay, so you have a plan that is similar to what Sirius and XM are doing right now, pay radio. That still does not cover my questions fully... what kind of programming would YOU, Don, put on the air to get people listening to your HD channel? (Without charging them for it) Not brokering out your signal, programming that YOU would put on the air. What would you do to promote your HD signal? Remember, you are PDing this thing and YOU make the desicion about what goes on the air. The sky's the limit...
I'm trying to be nice to you for once and I am interested in what people in the biz would do to get this baby off the ground. Let's get creative here, Don.
Anyone else interested can chime in.
Re: Here's how to make money with HD2
>>That still does not cover my questions fully... what kind of programming would
YOU, Don, put on the air to get people listening to your HD channel?<<
What don't you understand? Your question was "How do I make money with my HD2 signal?" Since there are zero listeners, I explained how to "make money" with my HD2 signal. You may not listen to the programming because Hmong music doesn't appeal to you, but it does to the Hmong people and they are willing to pay for a signal. THAT'S how you make money with my HD2 signal. No popular music format will make money "at this point" in time, because, again, there are ZERO listeners.
>>Okay, so you have a plan that is similar to what Sirius and XM are doing right now, pay radio.<<
Apples and oranges. For example, the Hmong listeners wouldn't pay for the service like satellite radio. It's free, with a receiver.
>>I'm trying to be nice to you for once<<
Well, isn't that nice of you. Why aren't you nice all the time? What have I ever done to you?
Free advice...if you expect to work in this business, don't make enemies. It's really a small business community.
>>That still does not cover my questions fully... what kind of programming would
YOU, Don, put on the air to get people listening to your HD channel?<<
What don't you understand? Your question was "How do I make money with my HD2 signal?" Since there are zero listeners, I explained how to "make money" with my HD2 signal. You may not listen to the programming because Hmong music doesn't appeal to you, but it does to the Hmong people and they are willing to pay for a signal. THAT'S how you make money with my HD2 signal. No popular music format will make money "at this point" in time, because, again, there are ZERO listeners.
>>Okay, so you have a plan that is similar to what Sirius and XM are doing right now, pay radio.<<
Apples and oranges. For example, the Hmong listeners wouldn't pay for the service like satellite radio. It's free, with a receiver.
>>I'm trying to be nice to you for once<<
Well, isn't that nice of you. Why aren't you nice all the time? What have I ever done to you?
Free advice...if you expect to work in this business, don't make enemies. It's really a small business community.
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