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Wish 99.7 streaming?

They might have the money, but they don't want to spend the money on something very unlikely to contribute positively to the bottom line. Renda watches its money very carefully, which is why it's still in business.
 
I am making one of my rare appearances to comment on this topic.

BossRadio, you are right in the respect that Renda watches its spending and this does have to do with spending.

If I recall, Renda Broadcasting is/was opposed to the RIAA's insistence that a separate "blanket license" fee be paid for in order to broadcast music over the stream while still broadcasting locally over the air.

Renda is probably the only "big" station group in town not streaming, but it's not the only one.
 
Although unfortunate for the end-user listener, I actually applaude Tony's stance against the music industry's absurd fees. The record company mafia has been able to steal from radio in huge fees they charge for over-the-air and want to steal even more (and certainly much more per listener) for just streaming. At some point he might have to break with the rest of the market and pick up streaming, but so far he appearently is able to resist it. Good for him. The less money these guys get, the less money they will have to sue grandmothers for "illegal downloads" and other silly things.
 
Renda is making money the old fashioned way...through spot sale revenue. He wants his ad reps to concentrate on that. There's not enough return on streaming ads to justify it.
 
Here is the main problem with being cheap as a station owner and not streaming in 2012. Nobody under 30 in our office listens to local AM/FM through a radio. If they don't stream it through their office computer, they listen to the station through the station's app on their smartphone or listen through Tune In, etc.

With 1000s of stations available to them, and limited commercial services like 181.fm, - I hear mostly local stations played. Why? A lot of listeners are still tuned to local radio for what is left of local personalities talking about local events and local news. In a collective sample I hear TONS of 105.9 The X, and Q92.9 and Star. The promotions these listeners hear during the day streaming, attract them to listen to the same stations on their car radio on the way home. Wish gets ignored.

Renda needs to get their head out of the bushes and get into the modern business model of radio.
 
Parttimer said:
He doesn't even subscribe to Arbitron anymore, so they are running it like a small market station.
Click to expand...

This market is dominated by CBS, Clear Channel and Forever. I think at this rate, it's pointless to subscribe.
 
WSHH has very good ratings.... there's actually something to sell. I can see Keymarket not wanting to bother, especially since they have basically broken the Frogs up into more or less the local stations they used to be. In Renda's case it's just being cheap....
 
Jkf said:
Here is the main problem with being cheap as a station owner and not streaming in 2012. Nobody under 30 in our office listens to local AM/FM through a radio. If they don't stream it through their office computer, they listen to the station through the station's app on their smartphone or listen through Tune In, etc.

With 1000s of stations available to them, and limited commercial services like 181.fm, - I hear mostly local stations played. Why? A lot of listeners are still tuned to local radio for what is left of local personalities talking about local events and local news. In a collective sample I hear TONS of 105.9 The X, and Q92.9 and Star. The promotions these listeners hear during the day streaming, attract them to listen to the same stations on their car radio on the way home. Wish gets ignored.

Renda needs to get their head out of the bushes and get into the modern business model of radio.
Click to expand...

Maybe they do, but they'll need more proof than this. This is the classic, "Everyone I know does...." evidence, which often bears only the slightest resemblance to reality.
 
Very interesting. We're not permitted to use the LAN for entertainment here at the station. I have a stereo system in my office which is fine for FM, but AMs are impossible. Before the streaming ban I used to listen to AM 740 from Toronto.
 
"He doesn't even subscribe to Arbitron anymore, so they are running it like a small market station." You are spot-on. Tony runs his whole operation with small-market mentality. He is really good at taking TERRIBLE stations and making them run cheaply at a somewhat mediocre performance. This business model has worked well for him with a few exceptions where he bought stuff that was already optimized for a premium and effectively pulled it down to his mid-grade level. If anything will hurt his company, that will. There is nothing wrong with the model of terrible to mediocre except bragging rights.
 
In the case of Wish, the market has grown up to a huge market yet he bought in when it wasn't as big, and certainly not on FM. Since Wish has been "paid for" several times over, there's not much incentive to change the ways things have been done over the years. Ratings are good and money is flowing... "Why change?". Times have updated but the corporation's model really hasn't. Low operational costs are how they roll... (Except for massive debt payments overall, of course.)
 
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