It's successful because iHeart has watered it down enough to become a preset in the Q-Mix-Radio trifecta. The overlap on these stations is ridiculous, particularly for 1045 seeing how they position it as "alternative" but play enough banjo-pop and classic popternative to rival More or Ben. Driving home tonight, I stopped when I heard Nirvana, but hat to check out when they segued to... Florence (nothing against them really, I appreciate what they do and am rooting for their continued success). Also, their imaging is waaaaay more pop sounding than Alt. It's just tough when you head downashore and hear WJSE playing Against Me!, STP, Coheed and Cambria, and System of a Down, and then come back to town and hear more Grouplove and Lumineers, which don't *quite* fit in on Q or Mix... which is why 1045 is successful, 9 years and running.