WISX The Breeze

[BJSteigner]

OK Folks:

What is your give or take on WISX's 106.1 The Breeze (brand)??

What do you like or don't like about the station?

Is it able to compete against WBEB 101.1 B101??

 

[AbrahamJSimpson]

OK Folks:

What is your give or take on WISX's 106.1 The Breeze (brand)??

What do you like or don't like about the station?

Is it able to compete against WBEB 101.1 B101??

Early results objectively point to it “being able to compete,” and effectively.

The rest...personal preferences. I prefer a more upbeat music mix, but certainly understand where they’re carving out their space. The voice guy still annoys the beejezzus out of me. Delilah makes me gag. But different strokes for different folks.

 

[Miguelito]

OK Folks:

What is your give or take on WISX's 106.1 The Breeze (brand)??

What do you like or don't like about the station?

Is it able to compete against WBEB 101.1 B101??

I think the initial ratings show that people are at least open to something new. '80s music is huge right now. On WOGL, you get it with strictly classic hits fare; on WBEB, it's mixed with newer, more upbeat stuff; and on WISX, you get it with Soft AC fare, songs abandoned by the current iteration of Mainstream AC, and a few really weird side dishes.

Why is Charlie Puth "One Call Away" playing on the station at all, let alone between "Saving All My Love For You" by Whitney Houston and "Open Arms" by Journey? Should "Just Give Me a Reason" by Pink be on the same station with Juice Newton? Maybe they all test well but, c'mon, something has to be said for presentation. Speaking of which, I think the imaging is deadly. And Delilah is like ear poison.

I'm interested to see how it fares a few books down the road when the newness wears off and people are hearing Richard Marx of Simply Red for the ten-thousandth time. I suspect they'll be sharing audience with WBEB and WOGL until one of them (WISX) decides to try something else.

 

[AbrahamJSimpson]

One advantage of having the newer fare in there is you cut down the Richard Marx spins to 9,999 in six months instead of the full 10,000.

I suspect the target audience tests favorably to the blend of older and new side by side. Personally, and I know it’s irrelevant, but I’d heave their oldest tunes out in favor of a more late 70s to now “soft” approach. So Ed Sheerhan alongside Starship? Yeah, sure. It’s a mood setting station. I’m irritated more bubthe voice than the music scheduling. (Never really enjoyed Dan Blackman either, but again, irrelevant and purely subjective tastes.)

The rest of the imaging, overall, I’ve come around to.

I’ll punch them up from time to time, but they’re still kind of down my list among the 80s-playing stations in town.

 

[davideduardo]

Is it able to compete against WBEB 101.1 B101??

It's not a direct competitor, but under the concept that there are always exactly 100% shares of radio listening, every station is a competitor.

I think that some Breeze listeners will share time with WBEB.... but some will share with classic hits, classic rock, and even CHR as well as KYW and WIP-FM.

The average PPM listener hears six stations in a week, and even more over greater time periods. So changes in format generally don't result in total changes in stations, just changes in the hours spent with each one.