• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WISX to Flip Again?

A

atthestars

Another site behind a paywall announced a bunch of domain registrations recently that point to a possible upcoming format flip of Real 106.1 WISX. No word on a timeframe, or of course, if it's definitely happening. (Companies are known for registering lots of decoys.)

Who is ready for another shakeup in the market?
 
That would be a bit premature, no? What is the indication that the 106.1 involved is our 106.1?
 
Not trying to be vague, but also not trying to steal info from behind the paywall.

A couple of the domains specifically included "Philly" in the URL.
 
atthestars said:
Not trying to be vague, but also not trying to steal info from behind the paywall.

A couple of the domains specifically included "Philly" in the URL.
Click to expand...

Is WISX so far in the crapper billing-wise that it's not worth letting this thing play out? I like the songs they play (I just wish they'd play them at their intended speed). I really, REALLY hope that whatever happens, they don't put Ryan Seacrest or Mario Lopez back on.

But I gotta say, I'm leaning toward the domains being a smokescreen. Real 106.1 has got to be making them more money than Radio 104.5. What if they're moving Real to 104.5 (which would be sad...but also kinda hilarious for obvious reasons) and putting on something to replace their ailing Alt station? But seriously folks, I can't imagine what else iHeart would be interested in putting on in Philly. I can't imagine what any company could put on in Philly. It feels like everyone's frozen in place and a few folks are waiting for the next big thing to come along.

106.1 WTVT, Television Theme Songs From the '80s to Now!
 
Also: I never realized you had to pay over there to read the domain registration stories! What else does the money get ya?
 
Miguelito said:
Is WISX so far in the crapper billing-wise that it's not worth letting this thing play out? I like the songs they play (I just wish they'd play them at their intended speed). I really, REALLY hope that whatever happens, they don't put Ryan Seacrest or Mario Lopez back on.

But I gotta say, I'm leaning toward the domains being a smokescreen. Real 106.1 has got to be making them more money than Radio 104.5. What if they're moving Real to 104.5 (which would be sad...but also kinda hilarious for obvious reasons) and putting on something to replace their ailing Alt station? But seriously folks, I can't imagine what else iHeart would be interested in putting on in Philly. I can't imagine what any company could put on in Philly. It feels like everyone's frozen in place and a few folks are waiting for the next big thing to come along.

106.1 WTVT, Television Theme Songs From the '80s to Now!
Click to expand...

Could it be an image change, not format?
 
AbrahamJSimpson said:
Could it be an image change, not format?
Click to expand...

Granted, "Real" is about as creative as "Philly's," "My," and "Mix," but I feel like it's too soon to change anything. But then again, TV series now get only 13 weeks to prove themselves (standards by which we never would have had shows like "Cheers") so who knows?
 
Miguelito said:
Granted, "Real" is about as creative as "Philly's," "My," and "Mix," but I feel like it's too soon to change anything. But then again, TV series now get only 13 weeks to prove themselves (standards by which we never would have had shows like "Cheers") so who knows?
Click to expand...

Didn't iHeart (then Clear Channel) drop Rumba 104.5 after less than a year? It's been a little over a year since Mix flipped to Real, so it wouldn't be the fastest format flip in Philly history. (IIRC, Now 97.5 lasted just barely over a year as well)
 
atthestars said:
Didn't iHeart (then Clear Channel) drop Rumba 104.5 after less than a year? It's been a little over a year since Mix flipped to Real, so it wouldn't be the fastest format flip in Philly history. (IIRC, Now 97.5 lasted just barely over a year as well)
Click to expand...

It was quick. And I think the Philly to My switch (or whatever order it was) was fairly fast, all things considered.

But if it’s a full on format switch, with that name...what fits?
 
atthestars said:
Didn't iHeart (then Clear Channel) drop Rumba 104.5 after less than a year? It's been a little over a year since Mix flipped to Real, so it wouldn't be the fastest format flip in Philly history. (IIRC, Now 97.5 lasted just barely over a year as well)
Click to expand...

Rumba 104.5 was an example of a true disaster, the likes of which I've rarely heard. I'm sure it was clear very early on (especially with PPM tech) that they'd made a huge error.

Now 97.5's ratings weren't quite as bad but it made more sense in the cluster to have another male-oriented station. That one stung because I loved their Christmas library and back then, I really didn't like the way B101 was doing it.
 
I wonder if 106.1 will be news/talk and take Rush and Hannity away from WPHT and air it on 106.1 FM, if they decide to do that? They could easily put WPHT out of business if they switch to talk
 
AbrahamJSimpson said:
Oh dear lord, it was a joke. Remember how well IQ did at putting WPHT out of business? Yeah...didn’t happen.
Click to expand...

It might be different with a bigger company that owns a bunch of news/talk stations. I don't think we will see a repeat of the failure of IQ.
 
Jul said:
I wonder if 106.1 will be news/talk and take Rush and Hannity away from WPHT and air it on 106.1 FM, if they decide to do that? They could easily put WPHT out of business if they switch to talk
Click to expand...

There's gotta be some kind of treatment available for this...
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom