With 101.9 having gone Regional Mexican....

[Radiogeek500]

What will this mean for 96.5, or the new move ins at 101.5 or 107.1 that themselves might have thought of such a move?

If 101.9 is local, that might render 96.5 a BIG FAT nothing since 96.5 is all satellite out of Los Angeles

Of course 101.5 and 107.1 can't think of going Regional now. Mabye Spanish AC for one of them, but wasn't Entravision so hot to dump La Romantica in favor of Spanish Pop Superestrella?

Of course, this might rule out a La Precosia deal for 95.7.<P ID="signature">______________
20 Years of POWERFUL music
Power 106 La's Party Station.

JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!</P>

 

[Ed_Walker]

> If 101.9 is local, that might render 96.5 a BIG FAT nothing
> since 96.5 is all satellite out of Los Angeles

It would appear that 101.9 is also satellite:

www.bustosmedia.com - clicking on network, then La Gran D.

"Good Radio for A Great Community" - from outside the community via satellite from Sacramento, CA.

 

[JeremyAndrews]

> > If 101.9 is local, that might render 96.5 a BIG FAT
> nothing
> > since 96.5 is all satellite out of Los Angeles
>
> It would appear that 101.9 is also satellite:
>
> www.bustosmedia.com - clicking on network, then La Gran D.
>
> "Good Radio for A Great Community" - from outside the
> community via satellite from Sacramento, CA.
>
It'll probably be mostly satellite with a few local shifts. Thats the plan for WDDW Milwaukee. Right now while NextMedia awaits approval for the sale to Bustos, its 100% satellite.<P ID="signature">______________

</P>

 

[Jay_F]

> Of course, this might rule out a La Precosia deal for 95.7.


Especially since MEGA seems to be hurting KQKS. They must be stealing away a lot of KQs young Hispanics.

Still, if you look at how great the numbers are for LA PRECIOSA in every market it's in, CC has to at least be considering it. My guess is that PRECIOSA would instantly beat all the pre-existing Spanish language stations in Denver including the new 101.9. Plus PRECIOSA is a 25-54 format, easier to sell than MEGA'S 12-24.

 

[BRNout]

> What will this mean for 96.5, or the new move ins at 101.5
> or 107.1 that themselves might have thought of such a move?
>
> If 101.9 is local, that might render 96.5 a BIG FAT nothing
> since 96.5 is all satellite out of Los Angeles
>
> Of course 101.5 and 107.1 can't think of going Regional now.
> Mabye Spanish AC for one of them, but wasn't Entravision so
> hot to dump La Romantica in favor of Spanish Pop
> Superestrella?
>
> Of course, this might rule out a La Precosia deal for 95.7.
>
Unbelieveably sad that this is what became of the once-great "KCS". At one time (10+ years ago), they were an awesome country outlet - and had great ratings to match.

One question: How much Spanish on FM is enough? Mexico would never stand for having an equivalent number of English-speaking stations licensed to interior markets as we now see in places like Denver.

 

[Ed_Walker]

> One question: How much Spanish on FM is enough?

Its a language, not a format. There can be many different spanish
language formats just as there are many different english language
formats. How much is enough? The market will determine that.

It was sad to see KKCS blown up (the current 104.5 signal just doesn't
count) for the profit of a move-in to Denver, but once it was sold to
Superior, the writing was on the wall.

Now that they've made the move with 101.9, I'd anticipate a sell-off
of whats left of KKCS. I can't see them operating it long, though
I could be wrong.

Its one of the best things that ever happened to Clear Channel and
KCCY.

>Mexico would never stand for having an equivalent number of
>English-speaking stations licensed to interior markets as we
>now see in places like Denver.

No they wouldn't - much tighter government controls. But by the same token, even without those controls, I'd doubt you'd see any more english language stations than there are now in the interior - there's no market for 'em.

 

[Jay_F]

> One question: How much Spanish on FM is enough? Mexico
> would never stand for having an equivalent number of
> English-speaking stations licensed to interior markets as we
> now see in places like Denver.


Mexico doesn't have the need for an equivalent number of English language stations. With the exception of a small number of retired people, there is little or no U.S to Mexico migration.

 

[BRNout]

> > One question: How much Spanish on FM is enough?
>
> Its a language, not a format. There can be many different
> spanish
> language formats just as there are many different english
> language
> formats. How much is enough? The market will determine
> that.
>
> It was sad to see KKCS blown up (the current 104.5 signal
> just doesn't
> count) for the profit of a move-in to Denver, but once it
> was sold to
> Superior, the writing was on the wall.
>
> Now that they've made the move with 101.9, I'd anticipate a
> sell-off
> of whats left of KKCS. I can't see them operating it long,
> though
> I could be wrong.
>
> Its one of the best things that ever happened to Clear
> Channel and
> KCCY.
>
> >Mexico would never stand for having an equivalent number of
>
> >English-speaking stations licensed to interior markets as
> we
> >now see in places like Denver.
>
> No they wouldn't - much tighter government controls. But by
> the same token, even without those controls, I'd doubt you'd
> see any more english language stations than there are now in
> the interior - there's no market for 'em.
>

I recognize that Spanish is not a "format" per se, but it does serve one group to the exclusion of everyone else. And, my question stands: how much is enough?

Also, even in heavily expat retiree communities in Mex (and there are some) - no hay Ingles en la radio. You see, they are concerned with protecting their culture in Mexico. Smart people.

 

[Kent]

> I recognize that Spanish is not a "format" per se, but it
> does serve one group to the exclusion of everyone else.

This is not unique to Spanish-language formats, or even radio for that matter. This is called segmenting the market. By targetting a specific audience, you're, by definition, excluding everyone outside of that target. Every business does it, and every business should do it. It's marketing 101.

> And, my question stands: how much is enough?

The market will determine that. If these Spanish-language formats aren't making money, they'll have to find something else.

> Also, even in heavily expat retiree communities in Mex (and
> there are some) - no hay Ingles en la radio. You see, they
> are concerned with protecting their culture in Mexico.
> Smart people.

Actually, it's less concern with protecting their culture, though that may be a bigger concern there than it is here, than that these retirees aren't attractive targets for advertisers. It's the very same reason the adult standards and oldies formats are struggling these days here in the States.