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WIXZ 1360

P

PHIL Z

Now that Fall is upon us and daytime AM stations Sign of Earlier, Our Oldies [On the Radio] Choice gets Smaller. I would like Offer a "Format to Fit 1360 AM Radio, At Little Cost to the Owners. Put a Small Studio in the Mckeesport Area And Sell the Time to Oldies DJ's. ie 4:30 am to 7am WTAE News, 7am to 11am The Morning memories Show with Frankie and Glen [Also on the Internet with the Sounds Philly radio],11am to 2pm Big Ray, 2 pm to 4pm Frankie Day, 4Pm to 8 pm Candy and Mike, 8 pm to 12 am Terry Lee [Also on the Internet]. 12 a to 4:30am Recorded Oldies. Saturday 6am to 11 am Kid Doo Wop, 11 am to 3pm Charlie Apple, 3pm to 8pm Jerry Braverman, 8pm to 12am Tery Lee. 12 am to 6am Recorded Oldies. Sunday 6am to 12 noon Georgeo, 12 to 6pm Verious Oldies DJ's. 6pm to 12 Charlie Erb. Each DJ buying the Time and Selling it.1360 has a Better Signal than 103.9, and is Full time vs 770 Daytime.
Comments?
 
There's no upside for Renda in spending the money to build a studio so these folks can have a shorter drive. But I'm sure if they all wrote him checks they would be on the air tomorrow.
 
PHIL Z said:
Now that Fall is upon us and daytime AM stations Sign of Earlier, Our Oldies [On the Radio] Choice gets Smaller. I would like Offer a "Format to Fit 1360 AM Radio, At Little Cost to the Owners. Put a Small Studio in the Mckeesport Area And Sell the Time to Oldies DJ's. ie 4:30 am to 7am WTAE News, 7am to 11am The Morning memories Show with Frankie and Glen [Also on the Internet with the Sounds Philly radio],11am to 2pm Big Ray, 2 pm to 4pm Frankie Day, 4Pm to 8 pm Candy and Mike, 8 pm to 12 am Terry Lee [Also on the Internet]. 12 a to 4:30am Recorded Oldies. Saturday 6am to 11 am Kid Doo Wop, 11 am to 3pm Charlie Apple, 3pm to 8pm Jerry Braverman, 8pm to 12am Tery Lee. 12 am to 6am Recorded Oldies. Sunday 6am to 12 noon Georgeo, 12 to 6pm Verious Oldies DJ's. 6pm to 12 Charlie Erb. Each DJ buying the Time and Selling it.1360 has a Better Signal than 103.9, and is Full time vs 770 Daytime.
Comments?
Click to expand...

Nice proposal, but first of all Renda just dumped the business talk format (except for the only local shows, all under the umbrella of The American Entrepreneur) for a national-skewed news-talk format. TL cut his ties with Renda after it refused to sell his Sunday night WJAS show for him. He's on four nights a week on WLSW and I think the other two weeknights may be aimed at stations in other states (he mentioned possibly providing his show to public, non-com stations). The biggest question would be how much WKFB or WLSW charges and what the comparative price would be for a revived AM 1360 oldies station. Then, of course, as WJAS is the nostalgia outlet in the local Renda stable, would Renda be competing with itself to put oldies on a McKeesport AM 1360? Again, nice proposal, but I wouldn't bet on it happening.
 
No comment, except just to say that it is refreshing to hear people discuss what could happen on an AM instead of having posters come on here and say "AM is dead, nobody cares, nobody will listen, etc."

Even if it's true, it's nice to know some people are trying to be creative and innovative, even if it is on a signal that might be called second best.
 
Parttimer and KeyTimes just basically detailed why none of it will happen....and the underlying reason is AM is dead, nobody cares, nobody will listen.
 
Some will listen, but not enough to make it worthwhile. Does anyone want to work that hard to bill, at best 10K per month?
 
It's high time the FCC allow radio to take over TV channels 2-6 on a secondary basis to existing TV stations. AMs should get the first allocations, and the rest could go to LPFM types. That's the only way AM will be viable in the future. Several AMs have bought translators and put their product on FM with success. There's tons of old TV transmitters out there that could fitted with new exciters and lit back up for poor AMs to improve their service. There's also tons of old TV-audio radios laying around in thrift stores. Japan's FM band starts at around 72. That's why AMs should be allocated the top end of the "new" band.
 
As AM becomes increasingly non-viable from a financial perspective, it may be where community groups,
schools, unions, churches, and others who have been pining for microbroadcasting may find their opportunity.
As space opens up on the dial they could move to low-powered, nondirectional AM transmitters. Sort of a Super
Graveyard if you will. Existing AM's might even be willing to donate their dial space and possibly even equipment
in exchange for a spot on a more viable expanded FM band.
 
OKCRadioGuy said:
It's high time the FCC allow radio to take over TV channels 2-6 on a secondary basis to existing TV stations. AMs should get the first allocations, and the rest could go to LPFM types. That's the only way AM will be viable in the future. Several AMs have bought translators and put their product on FM with success. There's tons of old TV transmitters out there that could fitted with new exciters and lit back up for poor AMs to improve their service. There's also tons of old TV-audio radios laying around in thrift stores. Japan's FM band starts at around 72. That's why AMs should be allocated the top end of the "new" band.
Click to expand...

A brilliant idea. Unfortunately, with the FCC hot to trot for taking more TV channels for broadband, that's going to force existing TV stations into those lower channels (presuming they could find a channel there). The commission and some in Congress eye channels 32-51 -- where, in Pittsburgh alone, one finds WINP-38, WPMY-42, WPGH-43, WPXI-48, WPCB-50 and WTAE-51. (That's their radio-frequency or real channels, not the virtual ones that get picked up, respectively, as 16, 22, 53, 11, 40 and 4 on digitally-converted receivers.)
 
hypwr said:
Some will listen, but not enough to make it worthwhile. Does anyone want to work that hard to bill, at best 10K per month?
Click to expand...

If you love what you do, then why is it important as to what you bill?

Now, I'm a huge capitalist. But sometimes when it's your passion, when it's your love, you don't worry about billing 10K a month.

You worry about just getting it done and your own sense of satisfaction. When you have that, I'm a huge believer that rewards, financial or otherwise, will eventually come.
 
I know several AMs that would love to bill that much. And, yes, some AM operators are "on a mission" these days more than even being really that profitable. I take care of at least one that's like that. They are regional Mexican and very involved in localized radio for their community, etc.
 
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