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WIZE AM goes Country

Does anyone know:

How many staffers did WULM have during the local / oldies format?

What was WULM charging per spot?

------------------------------------

When Jerry Staggs had standards on WIZE, how popular was the station? (I always thought standards was a stupid move, and laughed my a** off when I found out about it)

Were both of the old-guard sales people were still with WIZE at this time? There were two - Andrea, the angry older lady, and a guy from South Charleston named Jack, who had been at WIZE forever and a day...
 
Hey Kevin,

Stop preaching and drinking the kool-aid of homogenized country radio. Rating don’t make a station great, it’s all Dayton has to listen too. You can’t compare Kiss Country because it didn’t have the power or reach of k99. You quote numbers and that’s all good and well, but it’s all Dayton gets. Come to Fort Worth and I’ll show you some country station's that kicks boots! Real personalities, new and old country (70’s, 80’s and modern mixed together). But then again Fort Worth is not Dayton!

You say the dj’s are now up-tempo, funny how you say “Now”, as I come to town about 1 weekend a month I have heard no change to k99. You won in the rating game, that must have been tough against stations like Kiss Country and the Rebel, but what did you really win? The station is an elevator country music station at best.

Your so called radio programming genius are not all that genius. When you are the only game in town you win by default, it doesn’t take a radio expert to figure this out! Country fans are loyal to their music and artist, not their station. Enjoy your success and country brand of radio, but don’t preach what great radio k99 is until you have beaten real competition, which you have never had in Dayton. I understand you are proud to work there and I think thats great. Congratulations on your ratings. Just my UN programming opinion, I don’t claim to be a radio genius, but I do know good radio when I hear it…remember, I’m a listener!
 
Doodical said:
The smartest thing CC could do is change Lite 99 to country and battle K99. It would take a little time to make your mark, but as a strong country station playing new and old country you could beat K99. The dj's on K99 are dry and have no life, but win because there is no competition. The morning show is a mess and sounds unconnected with it's listeners. I call it "Im A Star" syndrome. LOL, very sad.
Click to expand...

Your point is taken about having no competition, but honestly, how much have you really listened to K99? Or was the last time you listened sometime in 1999 perhaps? I've never heard the station be more upbeat and contemporary than what it is now...music AND jocks. And you honestly think all it would take is a little "time" for a Lite 99 switch to Country to make a mark? That's a good one. Try also: much effort, dedication, MONEY, and a high-profile AM show. Now do you really think that CC would put that much into the station if they switched to Country? Simply flipping the format and playing a nice little mix of new and old ain't gonna do it, but thanks for the laugh.
 
@marketweis,

I did not claim to be a radio programmer but an avid listener to radio. Remember what a listener is? We are the one’s who either like your product or don’t and do the radio surveys. You make me laugh because of your arrogance towards someone who listens to your station when I’m in town (which is every third weekend for the last 7 years). Dayton is my home and I have listened to k99 for years. Nancy and Frye (formerly ofZ93) is what you call a “High-Profile AM Show”? You need your ears checked, it’s mediocre at best. I favored Dennis John Bailey or Paul Ellis as better host of the show, even Steve Kerrigan (rest his soul) was far better then what it has become. How does Nancy survive?

I said if the turned Lite99 country it would take time, and yes money, advertising, personalities too. Could CC do it…most likely not. They have become a very cheap company. So, as I said k99 wins by default!!! Not because it’s the best with great personalities and the best mix of country, but because there is nothing else to listen too. Congratulations, what a victory!

Laugh at me if you must, but as a listener I make this point. I love Dayton radio and the stations that have come and gone. It’s just sad to see what some of it has become.
 
Doodical said:
Hey Kevin,

Stop preaching and drinking the kool-aid of homogenized country radio. Rating don’t make a station great, it’s all Dayton has to listen too. You can’t compare Kiss Country because it didn’t have the power or reach of k99. You quote numbers and that’s all good and well, but it’s all Dayton gets. Come to Fort Worth and I’ll show you some country station's that kicks boots! Real personalities, new and old country (70’s, 80’s and modern mixed together). But then again Fort Worth is not Dayton!

You say the dj’s are now up-tempo, funny how you say “Now”, as I come to town about 1 weekend a month I have heard no change to k99. You won in the rating game, that must have been tough against stations like Kiss Country and the Rebel, but what did you really win? The station is an elevator country music station at best.

Your so called radio programming genius are not all that genius. When you are the only game in town you win by default, it doesn’t take a radio expert to figure this out! Country fans are loyal to their music and artist, not their station. Enjoy your success and country brand of radio, but don’t preach what great radio k99 is until you have beaten real competition, which you have never had in Dayton. I understand you are proud to work there and I think thats great. Congratulations on your ratings. Just my UN programming opinion, I don’t claim to be a radio genius, but I do know good radio when I hear it…remember, I’m a listener!
Click to expand...

Dood...or whoever you are:


I have beaten real competition...in Columbus...market 35. 3 radio stations came after us. I did middays then...#1 25-54 for 2 straight years in the country format. Also there, we went head to head with a much better financed competitor in a different format, which we beat 13 out of 13 rating books.

After that, I went off and programmed 2 other stations. The first was financially successful even though being an out of town rimshot restricted the ratings we could realistically achieve. The second, I took from #6 to #1 in 6 months.

I have never claimed to be God's gift to programming. Anyone who knows me knows that. But I've learned from some of the best in the business about radio battles, and know what makes good radio...and here it is in a nutshell: what the listeners want the station to do.

That's why you do audience and perceptual research. That's what K-99 does...and that's why it's successful.

About the only accurate thing you posted was that Dallas and Dayton are 2 different animals. They are. There are artists who play in Texas, you can't play in Dayton. Or Columbus. And programming Texas-style in Dayton...fails.

Listening on one stray weekend day doesn't even give you a snapshot of a station.

You say K-99 is "elevator country". Yet, I'm doing the same delivery I did in Columbus, with only one difference: I've been told to sound even more uptempo. Our afternoon guy, Shane Collins, is a young guy who sounds like he could fit on any station. The morning show has been seriously freshened with the combined talents of Nancy Wilson and Frey Guy. In a nutshell, any country fan from 18-54 can listen and enjoy the station.

Since the demise of Kiss Country, we have ventured out to give Clark County a station that they can consider "home". We're up there every weekday in the van. We've built a studio in News-Sun building and will soon be able to...and will whenever it makes sense to...broadcast from that studio. We have an address in Springfield now. We're as local there, as we are in Dayton, especially considering that our tower throws a city grade signal over just about that whole area.

In today's PPM world, the listeners seem to be telling radio one thing: entertain me, but shut up and play the hits. And "the leader" can be taken down with better structured, streamlined programming. The problem with guys like you is that you really think taking radio back to 1970 will win. It's a far different world and radio has to reflect that.

And, the only game in town can be beaten (or seriously brought down to size)...if the only game in town is as bad as you suggest K is. But, that's simply not the case.

Country fans are loyal to K-99.1 because we give them what they want. Lots of music, jocks who reflect their music and their world. And, we respect the music and respect the listeners. That's how you get their loyalty.

Who knows what competition could come down the pike? You can't say and neither can I. But, I can say Cox has won a lot of head to head battles in other markets...
 
Doodical said:
@marketweis,

I did not claim to be a radio programmer but an avid listener to radio. Remember what a listener is? We are the one’s who either like your product or don’t and do the radio surveys. You make me laugh because of your arrogance towards someone who listens to your station when I’m in town (which is every third weekend for the last 7 years). Dayton is my home and I have listened to k99 for years. Nancy and Frye (formerly ofZ93) is what you call a “High-Profile AM Show”? You need your ears checked, it’s mediocre at best. I favored Dennis John Bailey or Paul Ellis as better host of the show, even Steve Kerrigan (rest his soul) was far better then what it has become. How does Nancy survive?

I said if the turned Lite99 country it would take time, and yes money, advertising, personalities too. Could CC do it…most likely not. They have become a very cheap company. So, as I said k99 wins by default!!! Not because it’s the best with great personalities and the best mix of country, but because there is nothing else to listen too. Congratulations, what a victory!

Laugh at me if you must, but as a listener I make this point. I love Dayton radio and the stations that have come and gone. It’s just sad to see what some of it has become.
Click to expand...

Okay Dood, I won't engage you in any further discussion, as I see you really just want to stir some stuff up. Average "listener," girl next door, radio programmer...none of them would make this statement if they have listened to K99 for years, as you say you have: "The station is an elevator country music station at best." I'm a listener just like you pal.
 
This thread is about WIZE. If you want to throw a tantrum about K-99, kindly take it elsewhere and start another thread, so that I can ignore it. Thanks.
 
Stereolane I agree with you. This thread is about WIZE. As a former programming, who later ran stations, I learned after being a PD for about two years not have a soft skin about what people say about the stations. I also had faith in my decisions as PD but if someone knocked my station I would tell them to go elsewhere. I was once accused of playing jungle music for playing Neil Diamond and Bread back in the soft AC days.

Let your product speak for itself. K99 wins because it is the only game in town. If Main Line had any guts they woud have gone up against K99 and see what happens.

I find it funny that K99 is now in Springfield. I hope this effort is more than when they used to pay a guy to sit in their van for hours and parked it in a shopping center. a good friend told me about that one.

Cox has and will ways have people in management who think they invented how to either program or run the stations. Guess what - they haven't.
 
pioneer71 said:
I was once accused of playing jungle music for playing Neil Diamond and Bread back in the soft AC days.
Click to expand...
Did you ever work in the Nashville market in the early 1970's. If so, I had the same lady call me when I played Patsy Cline!!

Seriously, sometimes it is hard not to defend your station.
 
Let me just interject this with regard to WIZE:

I recently traveled through Nashville on a weeknight evening, and heard nothing but "uniblab" followed by colon-blow infomericials on 50,000 watt WLAC. Mid-evening, sun just starting to set, and that's what was on-air. Came back through on Sunday afternoon, same thing... this time it was vitamins. If CC cares so little about a big station like WLAC, then why should I believe that they would put any effort into WIZE?

Last night, Springfield was hit by severe weather. Was it ever mentioned on WIZE?

::::crickets::::

I already know the answer.
 
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