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WJAR news branding advice

W

wpjb

Guest
Since the death of Veteran Channel 10 annoucer Chris Clauson, they seem to be using a mix of at least 4 different male annoucers. They need to stick with one voice to brand the station. All these different voices do not make for a cohesive news brand.

and since channel 6 has really come on strong in terms of there use of grahics, and news branding promo's. Channel 10 seems to lack direction right now. The pace of channel 10's newscast seems slow and very mechanical as compared to the new younger and faster pace of channel 6. My prediction for 2009 is that channel 6 will make big gains....
 
6 has come out strong? Are you kidding me? The news product is just as terrible as its ever been and word is they're losing money. NOT making it. And when I say losing money I mean worse than everyone else. Freelancers aren't getting paid.
 
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