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WJBR has flipped to all-Christmas

It's been years since i listened to WJBR, but are they still Wilmington focused? Or have they, because of corporate ownership, shifted more toward Philly? They have a pretty good signal into Philly if i remember correctly.
 
It feels like it, I’d say. I mean, the music is the music and chatter is chatter, but to the extent there’s a geographic focus it skews Delaware and the immediate area.
 
AMRocks said:
It's been years since i listened to WJBR, but are they still Wilmington focused? Or have they, because of corporate ownership, shifted more toward Philly? They have a pretty good signal into Philly if i remember correctly.
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Both WJBR and WSTW could EASILY serve Philadelphia -- and so could WPST.
 
After x-mas WJBR should come back with a more uptempo sound that is right in the middle of adult hits and adult contemporary. They just need to pick up the tempo and they will rebound nicely. Something like the new sound of 99.5 WJBR is Wilmington's best variety of the 80s till now. BTW, the signal is amazing in the southern sections of Philly but they are many population dense parts of the Philly market they just don't have the signal to cover so they are ideal to target Wilmington, unless they put on a specialty format that is all their own to target Philly like a latin hits format. I'd try a revamped WJBR targeting Wilmington first, that is where most of the dollars for the signal are going to be.
 
Tomgsinger said:
Both WJBR and WSTW could EASILY serve Philadelphia -- and so could WPST.
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Everything East or Southeast of Norristown, Philadelphia and Camden is outside the 65 dbu of WPST, so it's ability to get in-home and at-work listening is really limited... most all of that happens in the 65 dbu contour at least.

Similarly, the two Wilmington stations just manage a 65 dbu over downtown, but have very limited Montgomery County 65 dbu coverage, and in Bucks and Burlington they are just not a contender. Overall, their 65 dbu misses 40% of the market population, so they can't compete successfully unless they do a very niche format.

One of the Wilmington stations does over $4 million and the other just under $6 million in gross sales, and they are dominant in their metro, meaning the sales job is much easier than entering the Philadelphia fray with a bad signal.

Right now, those stations bill better than WRNB, WRFF, WPHI, and WPPZ and one of them ties WTDY in revenue. There really is no upside to trying to be rimshots to Philly.
 
target Philly like a latin hits format.

their HD3 is Latino, which duplicates 96.9 using the same tower, although the 96.9 signal beems directly south, the HD3 makes it into Philly with ease.
 
Gunsmoke said:
target Philly like a latin hits format.

their HD3 is Latino, which duplicates 96.9 using the same tower, although the 96.9 signal beems directly south, the HD3 makes it into Philly with ease.
Click to expand...

The HD3 is leased by an independent company. It is separately managed and run.

There is not a large enough market in Philly for a full signal to do any Spanish language format. And WJBR is billing very nicely in Wilmington, taking one out of every four radio dollars spent in the market.
 
Miguelito said:
I still don't understand how they got away with putting Rumba on 104.5 for...what was it, 8 months?
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August 23rd 2006 to May 16, 2007

My guess is they figured it would work well on the full-powered station, but quickly realized the audience wasn't there. (If I remember correctly, WUBA got decent ratings in the Reading Market, where there is a greater Hispanic population... and now what... 3 AM's/Translators battling for the Hispanic audience there?
 
atthestars said:
August 23rd 2006 to May 16, 2007

My guess is they figured it would work well on the full-powered station, but quickly realized the audience wasn't there. (If I remember correctly, WUBA got decent ratings in the Reading Market, where there is a greater Hispanic population... and now what... 3 AM's/Translators battling for the Hispanic audience there?
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You'd think a company of that size would have the research to show what a terrible decision it was!
 
Miguelito said:
You'd think a company of that size would have the research to show what a terrible decision it was!
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They went strictly based on population, not realizing that much of the Philly Hispanic population was a product of the 50's and 60's Puerto Rican diaspora... the original migrants to PA now being in their 60's and beyond, and their children and grandchildren mostly assimilated.

In San Antonio they just did not understand the nature of Hispanics on the East Coast.
 
AbrahamJSimpson said:
Is it time to start the annual "if WJBR flips on such-and-such a date, will 101 react immediately?" thread for 2018?
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Haha. Sure, why not? Here's my predictions: WJBR will flip on November 15 or 16 and WBEB will flip on November 16 or 19.
 
Miguelito said:
Is it just me or does the new Mix 99.5 sound just like the old 99.5 WJBR? LOL.
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Just like how the New More FM at 101.1 sounded just like B101. A fresh coat of paint on an established brand. When research shows that the old image may be holding them back, it's time to refresh things. We'll see if it helps WJBR/Mix
 
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