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WJBR is all Christmas
- Thread starter richt1014
- Start date
B 101 has already been dropping hints, subtle as a sledgehammer, that they’re changing tomorrow.
But now you can get the full six-ish weeks out of your sponsorships and such. They built some “suspense” by doing some good natured teasing on social. Not counting the people who seem to take it a bit too seriously.
And I think WISX will go all X-Mas music tomorrow as soon as B101 flips. If WISX makes the switch, would it help improve ratings and better compete against the Bee?
They could see the same obvious hints. If the game plan was to go on a sleigh ride this season, why not jump on early? I still put my no-dollar wager on them standing pat.
I feel like the Breeze will stay out of the Christmas fray. Sure, last year they were building audience for the then-new station, so it made sense. I feel like they'll remain solid without X-Mas music, and previous rival attempts (Now 97.5, Sunny 104.5, 98.1 WOGL) showed that while there may be a brief attention grab, B101 always wins out, so is it worth it?
That’s the multimillion dollar question. And I’d look at the WOGL angle too, with 98 out of the holiday mix,
106 also competes with them with an 80s heavy playlist. If you accept the likelihood that 101 is going to own the holiday audience with just table scraps left over, do you also risk sending some of the listeners you share with 98 back to them by going all Christmas? Now you’ve lost the Christmas battle for all practical purposes, and potentially ceded ground elsewhere.
I mean maybe you can pull a miracle on ice and put a bigger dent into 101 than has been done before. But is it likely? Nah.
Would you risk losing more than you might gain? I think so. If it were my job on the line, those aren’t odds I’d feel good with.
106 also competes with them with an 80s heavy playlist. If you accept the likelihood that 101 is going to own the holiday audience with just table scraps left over, do you also risk sending some of the listeners you share with 98 back to them by going all Christmas? Now you’ve lost the Christmas battle for all practical purposes, and potentially ceded ground elsewhere.
I mean maybe you can pull a miracle on ice and put a bigger dent into 101 than has been done before. But is it likely? Nah.
Would you risk losing more than you might gain? I think so. If it were my job on the line, those aren’t odds I’d feel good with.
If WISX has even fleeting thoughts of trying all-Christmas (and that's a big "if"), I don't see why they'd wait until after B101.1 flips. And if they were planning on being a spoiler to 101.1's plan and forcing them to flip early just to eff with them (as they did last year), WJBR may have taken some of the piss out of them by flipping this morning.
Unless The Breeze is doing worse than anyone thinks, I would be very surprised if they acknowledge Christmas at all. That having been said, The Breeze is a pretty much a jukebox so it'd have to be doing darn bad for iHeart to give up on it.
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