Why would Beasely Sell WJBR though
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WJBR sold to VCY???
- Thread starter ashman887
- Start date
Ummmm…really?
As someone who lives in the southeast (BBN country), VCY’s music seems slightly more “liberal”. BBN’s content is more biblical teaching while VCY’s appears to include more current events/conspiratorial programming mixed in with fundamental programming. If you go to VCY’s homepage, you’ll see plenty of debunked conspiracies front and center on their homepage. BBN’s seems slightly more focused on getting their message of salvation out.
Both remind me of the old Family Radio under Camping in terms of sound. I understand these broadcasters think they’re getting this message out by targeting listeners “scanning” the radio dial and stopping on their programming, listening, and getting converted. However, in 2023, the sound of these operations aren’t going to keep most locked in long enough to hear it. They sound like they belong in nursing homes. VCY, BBN, and GNN (another expanding one) will make you wish EMF would take these stations over.
Both remind me of the old Family Radio under Camping in terms of sound. I understand these broadcasters think they’re getting this message out by targeting listeners “scanning” the radio dial and stopping on their programming, listening, and getting converted. However, in 2023, the sound of these operations aren’t going to keep most locked in long enough to hear it. They sound like they belong in nursing homes. VCY, BBN, and GNN (another expanding one) will make you wish EMF would take these stations over.
Thats why i said a few pages back.. If you live where VCY has a station or bought a station, youd actually pray for Klove or air1
Just my 25 cents.
Maybe Beasley sold WJBR because they no longer wanted to own just one station in that market. Wilmington is its own separate market from Philly even in their signal can be picked up in the Philly market. I know they came in crystal clear on m clock radio when I was in King of Prussia last summer. Unfortunately except for a few exceptions only these religious outfits are buying stations. Just like shopping malls. Most shopping malls are being bought by a trio of slumlords who have lawsuits and fines against them in multiple jurisdictions. - Namdar, Kohan, and Moon Beam are the mall slum lords.
Maybe Beasley sold WJBR because they no longer wanted to own just one station in that market. Wilmington is its own separate market from Philly even in their signal can be picked up in the Philly market. I know they came in crystal clear on m clock radio when I was in King of Prussia last summer. Unfortunately except for a few exceptions only these religious outfits are buying stations. Just like shopping malls. Most shopping malls are being bought by a trio of slumlords who have lawsuits and fines against them in multiple jurisdictions. - Namdar, Kohan, and Moon Beam are the mall slum lords.
Jerry Brown owns shopping malls?! 😀
It's a tragedy to lose this heritage station which had great ratings before WSTW started to be programmed correctly over the last 7 or so years. They never could adjust correctly and hold on to their strong adults women P1s.
It wasn't bad just that when the competition ups their game you need to do so too.
At least they were bought by a company with the most important message this nation needs if it's going to be saved. They truly are the good guys who are fighting evil.
Yep, from an engineering standpoint as well. BBN at least sounds muffled as…pun not intended…hell. EMF stations generally sound great.
i worked in a market of 6 commercial stations, a dozen non comms (translators, relig, npr and EMF) and the best sounding stations were our standalone and Klove.
Simply put... they need the cash and as has been mentioned (above) this was the most logical station to part with as a standalone in an adjacent market. The shocker is the price tag!
They really did not need that small amount of cash... not even a couple of percent of their total debt. The station is in a market where local radio gets less than a quarter of all measured listening, and where total radio revenue is off 30% since 2015.
Wilmington is the 85th largest market, but is around 110th in revenue. Forever Media and iHeart take 80% of market revenue between their 9 stations and Beasley only had one station. Not a good position to be in.
WJBR is just as strong, maybe stronger than some of the farms signals here in CC, if they didn't mention Wilmington, one would think its an in market station....They always had a clear spot, not like WSTW that had MMR and YSP clogging them up, and they were even stronger with the old tower 15 years ago, before they piggybacked off the new cell utility tower in the same spot off Naamans, but you could touch the 6 bays now.
I'm going to take a shot and say that's Center City, which is downtown Philly (literally at the center of the city proper)
That makes sense.
But that is not the whole market, which is this:
What is often forgotten is that radio markets are based on counties, not cities. Bucks and Montgomery Counties have greater population than Philadelphia proper. Both are far away from a Wilmington stations, as are the million people in Camden and Burlington Counties.
And we still don't know what a "farms signal" is.
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They were referring to signals coming from the "Tower farm" in the Roxborough section of Philadelphia.
Was going to suggest 'Center City' too, Jstnpspck. It'd've been a guess, though, lol, from someone who only spent a few hours there once.
Just a DX note here of questionable worth:
A more recent addition to the WJBR ownership was WTUX 1290 from Wilmington. Back on Long Island, WTUX and it's Beautiful Music simulcast of WJBR was audible, all day, under the Island's super-directional WGLI in many spots. (At the same time, WVCH 740 in Chester was audible under the Island's WGSM 740.)
Both receptions were decidedly water-path enhanced even with NJ's pine barrens along the path. I mention this because I haven't been back to my old stomping- and staggering-grounds of Eastern Queens and L.I. for well over 15 years, and am curious as to how well 1290 Wilmington (now WWTX) comes in there, with WGLI being long gone from the frequency and the entire dial.
Just a DX note here of questionable worth:
A more recent addition to the WJBR ownership was WTUX 1290 from Wilmington. Back on Long Island, WTUX and it's Beautiful Music simulcast of WJBR was audible, all day, under the Island's super-directional WGLI in many spots. (At the same time, WVCH 740 in Chester was audible under the Island's WGSM 740.)
Both receptions were decidedly water-path enhanced even with NJ's pine barrens along the path. I mention this because I haven't been back to my old stomping- and staggering-grounds of Eastern Queens and L.I. for well over 15 years, and am curious as to how well 1290 Wilmington (now WWTX) comes in there, with WGLI being long gone from the frequency and the entire dial.
I’m currently in Montgomery County and the Wilmington stations are generally not great reception wise. And that’s in the part closest to the city. Start venturing further out into parts that are quite populated and still part of the Philly market, and that only degrades. Center City is all well and good. Heck, Delaware County and portions of Chester County are all well and good. That’s not nearly a full market signal.
It was an outlier. Sometimes it’s better operationally to just focus where your strengths are. That’s a shame for the people there. It sucks—tremendously—to be on the wrong end of that equation. But if neither other major player was in a position to pick it up, and you have a willing buyer, take the deal and move on.
It was an outlier. Sometimes it’s better operationally to just focus where your strengths are. That’s a shame for the people there. It sucks—tremendously—to be on the wrong end of that equation. But if neither other major player was in a position to pick it up, and you have a willing buyer, take the deal and move on.
Actually, the company as a whole, needs money (as most of the big operators do) which is the reason for layoffs company-wide in recent weeks/months. $5 million is "something" that can chew at that roughly $300 million debt service coming due which needs to come from "somewhere" no? Small overall, yes. Added to bigger and more far reaching cuts, makes it more significant.
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