I'm surprised no one else replied to this thread. Forgive me if I ramble on a bit here, but I'll pass along my thoughts and experience...
I used to work there as their junior engineer/IT guy about 2 years ago. It has a family owned feel to it. Claudia works up front and handles all of the administrative stuff and sales. They have all live and local on-air personalities from the morning until about 9pm, including Jorge, Cris and Dino. They all speak English as well and are truley good people who care about radio. I don't speak Portuguese even though I am 100% Portuguese, but it was fun working with them
WJFD-FM used to be WBSM-FM in the 70's until they sold it. 1420 & 97.3 WBSM (AM & FM) were sister stations. Similarly, 1340 & 98.1 WNBH (AM & FM) are still sister stations owned by Hall. 98.1 was WMYS as well, with a soft rock format aimed at New Bedford and Fall River and NOT Providence until July 28, 1989 when they switched to "Country 98.1" (and later CAT Country 98.1). The studios then moved from County Street in New Bedford to Providence.
In any case to get back to 97.3... I sometimes wonder what could have been if WBSM never sold the station in the '70s. 107.1 WFHN was a new station that WBSM (AM)'s owners placed on the air in 1989. Could 97.3 have been a 50,000 watt CHR powerhouse? Possibly "Fun 97"?

Here's a thought... when 97.3 adds IBOC (which was briefly discussed while I was there as a future project), they could add some locally produced content there versus canned satellite/syndicated stuff. They care about radio as I mentioned and I can see some potential there.
Some of the things I did while I was at WJFD by the way, was light maintenance at the transmitter site in Fairhaven, I rebuilt their on-air automation computer and helped maintain the 2 production room computers. I worked under the direction of Dave Goldstein who is a longtime friend of mine and a ham operator like myself. Currently, Dave is the engineer for WBZ 1030 and CW28. Ironically, Dave was the engineer at 98.1 in it's earlier days as well. I'm out of radio at the moment (hopefully not for too long - the radio bug never dies)
