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wjgh/ wjgl

why would a new station which also plays older music have almost the identical calls ?

to confuse listeners or media buyers?

theories?
 
In a PPM world with two stations that NEVER use their calls but for Legal ID... simply not an issue anymore. Meter doesn't care what you call a station.
 
Let's see.

W J G L Jacksonville Eagle

W J G H Jacksonville's Greatest Hits

Stations have stretched the limits to find calls that mirror their brand if possible for ever, Eagle is more of a stretch than Magic.

Sensible letters to me but then no one's ever accused me of having much sense.
 
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