Good point Rusty. The FM band is loaded with frequencies, and unless there is a good translator for sale, which there is not, as I have checked numerous times, translators of any significance will not be available to purchase. The FCC told me directly that they do not foresee another open window to buy or get a translator. So that leaves that out.
AM radio is becoming noisier by the second. Infact, Buffalo is rare in its like for AM radio. Most other large cities do not pay much attention to it. But Buffalo is older, so it hangs on. I also give a lot of credit to the corporate and local owners of AM stations in Buffalo for keeping the frequency relevant in this area.
HD radio has never caught on. In and of itself, or as a side channel. I have thought of making Weck all HD, however, that would be taking a big risk for our AM listeners who would no longer receive WECK on AM. In Buffalo, that is very risky, especially since our weekly cume is topping 70,000 mainly in Erie County
The upside is WECK has 3 great FM METRO translators all in different parts of the metro and all at maximum wattage. Also pretty high up on tower. We know from our nIelson research that about 50 percent of our audience listen on AM. Our hope would be that those 50 percent, would go to our FM’s. But there in no way I would go all HD if I did not have three great translators.
This is really an interesting time for radio. We continue to evolve and it’s in all of our interest to see each station flourish. The more people to radio, and different radio audio platforms, the better.
We have seen in home smart speaker usage skyrocket in the past year. Which makes sense. These are the new radios.