Last month, New York's legendary smooth jazz station WQCD "CD 101.9" was silenced after twenty years.
And recently, Citadel flipped its smooth jazz station in D.C.
While the format performs well in some major markets (Detroit, San Diego, etc.) it gets mostly unfavorable results in many of them, big or small. And WJJZ is no exception.
We recall back when Clear Channel flipped the original WJJZ at 106.1 - even though it finished in the Top 10 in 12+ in its last full book - yet it was not enough to discourage Greater Media from reviving its identity at 97.5 FM.
After 1 1/2 years, smooth jazz appears to be languishing at its new dial position, even with an upgraded signal. This week on "The Radio Racket", Inquirer columnist Michael Klein said it was getting terrible numbers.
Based on the above, could it be the beginning of the end of WJJZ's second chapter in Philadelphia radio? And if so, which format could Greater Media change 97.5 to? Spanish? Country? (And please, do NOT say "The Hawk"!)
And recently, Citadel flipped its smooth jazz station in D.C.
While the format performs well in some major markets (Detroit, San Diego, etc.) it gets mostly unfavorable results in many of them, big or small. And WJJZ is no exception.
We recall back when Clear Channel flipped the original WJJZ at 106.1 - even though it finished in the Top 10 in 12+ in its last full book - yet it was not enough to discourage Greater Media from reviving its identity at 97.5 FM.
After 1 1/2 years, smooth jazz appears to be languishing at its new dial position, even with an upgraded signal. This week on "The Radio Racket", Inquirer columnist Michael Klein said it was getting terrible numbers.
Based on the above, could it be the beginning of the end of WJJZ's second chapter in Philadelphia radio? And if so, which format could Greater Media change 97.5 to? Spanish? Country? (And please, do NOT say "The Hawk"!)