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WJKS

R

RadioPhillyFan

Guest
Think that they'll go through a format change? They pull a 2.0 and USL has twice their ratings in Wilmington. They have such a weak signal that it should go to Delmarva for WDEL simulcast, it'd be perfect for that. Unless it can be upgraded to a Class B (then it should be a Hard Alternative to take out some of RFF and MMR.)
 
DaveWilliams said:
Tony Q will NEVER give up that format, as lousy as it is, bad signal and all.
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What a shame and waste of one of Wilmington's only FM's.
 
It's not a "Wilmington" FM. The transmitter is all the way down towards Bridgeton, NJ and it's only a Class A.

The Philly stations have much better signals than 101.7 in Wilmington itself. It's actually pretty amazing that 101.7 manages to get a 2 share. I'm not sure what else you could do with that signal.

A Rock station for Wilmington would seem like a natural fit, since all of Wilmington's FM's are female-leaning. However, when 94.7 RDX tried Rock a number of years back, they failed, and 94.7 is a better signal in most of New Castle and Cecil counties compared to 101.7.

A hard Alternative station would be too small of a niche for Wilmington, class B or no class B (and because of Southern DE's 101.7, WJKS can't upgrade). If you look at what is currently working and has worked in the past in the market, it's broad-based AC and CHR formats.
 
Why not a Greatest Hits, like 96.1 WSOX from York PA. That would make it a great work station that's not like with WSTW, WJBR, B-101, or WOGL.
 
MikefromDelaware said:
Why not a Greatest Hits, like 96.1 WSOX from York PA. That would make it a great work station that's not like with WSTW, WJBR, B-101, or WOGL.
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That'd be nice, it could also make sure ISX doesn't gain any ground, and it would go up against 92.1 WVLT-FM.
 
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