You can find more on this on the Memphis page (since he also founded WDIA), but John R. Pepper II, who put WJPR, Greenville, on the air (1939?), passed away last week in Memphis. WJPR changed calls to WNIX. Many careers got their start there over the years.
After Greenville, John Pepper and early 'JPR manager Bert Ferguson teamed together in Memphis to start WDIA; Pepper would be instumental in the jingle and production music business with Pepper-Tanner and it's subsequent manifestations.
According to the "Mississippi Blues Trail", WJPR is where BB King first played on the radio as part of the St. Johns Singers...
After Greenville, John Pepper and early 'JPR manager Bert Ferguson teamed together in Memphis to start WDIA; Pepper would be instumental in the jingle and production music business with Pepper-Tanner and it's subsequent manifestations.
According to the "Mississippi Blues Trail", WJPR is where BB King first played on the radio as part of the St. Johns Singers...