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WJRR - WTKS Moves...

jmtillery

jmtillery

According to radio sources, Clear Channel Communications has moved its WJRR-FM and WTKS-FM from Orlando to Melbourne for Arbitron rating purposes, in essence "reducing" Clear Channel's "over the limit local cap" for its Orlando cluster. What I'm not very clear relating to this move is does this mean the studios and operations center for each station will also move back to Brevard County? And if so, wouldn't it make more business sense to sell the stations and leave them in Orlando? Or is this simply a "paper" move with no actual physical re-location or change in target market concentration?

Comments?

Mark Tillery,
Ocala, FLorida
[email protected]
 
What I don't understand is if they are now over the local caps requiring a change, why were they allowed to acquire the stations in the first place. The FCC and the DOJ gave their "blessings" in 1997 when Clear Channel acquire the former Paxson radio group giving CC six Orlando stations - two AM and four FM. Later Clear Channel was given the green light on an additional Orlando FM when it acquired WXXL giving CC seven Orlando stations - 2 AM and 5 FM.

Mark Tillery,
Ocala, Florida
[email protected]
 
The rules were changed again a year or two ago, not sure exactly how but it impacted a fair number of CC properties, maybe 70 nationally.
 
Parttimer said:
The rules were changed again a year or two ago, not sure exactly how but it impacted a fair number of CC properties, maybe 70 nationally.
Click to expand...

What are the new ownership local cap rules now? Under the rules established by the Telecommunications Act of 1996, an entity was allowed a maximum of 8-stations in a market the size of Orlando, only 5 of which could be in the same service. So, under the former rules Clear Channel could have acquired one more Orlando AM station giving them 3-AM and 5 FM. Since the rules have changed, I'm wondering why Clear Channel was not given a waiver or a grandfather exemption since the local cluster was legal under the previous rules?

Mark Tillery,
Ocala, Florida
[email protected]
 
Might not have been entirely about number of stations but about percent of revenue controlled in the market. And as far as CC being grandfathered in, I think the rules change was aimed primarily at them.
 
Amen to that...

If the monsters were in a trash can, then that no-talent "Dirty Jim"..(You know, the guy that got a job in radio because he used to be Russ Rollins brother-in-law), would really actually be a "Dirty Jim"......
 
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