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WJSE CHANGES

E

eatspaste

Guest
WJSE's morning show (Scotty & Alex) exit the station.

Rumors say Access.1 is turning on the bird in the morning and it ain't gonna be O&A!

Other changes in the works?!
 
This is what happens when you have owners who have no idea how to program a particular format. I can't even get onto WJSE's official webpage now.

Access1 saw fit to rename WJSE as The Ace and position it as the "tougher, edgier" brother station to The Shark upon obtaining ownership. I haven't a clue why they saw fit to add such a heavy amount of Classic Rock acts to the playlist: Aerosmith, Judas Priest, Black Sabbath, etc. Yet at the same time, they still played acts like Taking Back Sunday, The Killers and Dashboard Confessional along with heavier acts like Atreyu and Slipknot.

It may still be too early to write an obituary, but I enjoyed The Ace when I could tune it in. While G Rock Radio was playing some foo-foo fluff like Evanescence, Counting Crows or All American Rejects and WRAT were playing the same stale library tracks that they have played for years, I could count on WJSE for something different and aggressive. It was good to have a station that wouldn't make me feel drowsy when I was driving (when it came in, of course). They played more new music and were far more aggressive than any other rock station in NJ, and they had arguably the most diverse library as well.

In the end, the problem is that Access1 are a bunch of stodgy old suits with no passion for the format they're programming - not too different from other stations around here. At least the sales staff over at G Rock and WRAT have passion, and that has played a part in their success, however bland their programming may be. It's a shame that The Ace wasn't blessed in that department - maybe its fate would have been different if that were the case.

The blame for what seems like the demise of this great station has to go to Access1's lack of programming savvy (what's Al Parinello up to these days - couldn't they have kept him on in some capacity?) and what seems like a lack of determination on the part of the sales staff.

Let's make bets on what the next (most likely unnecessary) format is going to be in Atlantic City / Cape May on the 102.7 signal - I'm predicting either AC or CHR, both of which would fail miserably.
 
Is JSE had the right programming, they could be ok. They had a nice mix a few years back when Jason Ulanet was there. Their air-staff had passion and a connection with the listeners that an ALT rocker needs but even then selling the station was probably not easy.

I figure they will go with another syndicated morning show i.e Mancow or Lex and Terry something like that, but come on can you really sell a synidicated morning show any better then a live a local one. At least Live and Local you can do remotes.

If access.1 wants this product to be successful the first move in the right direction was made. And they wern't even smart enough to make it themselves. Scotty and Alex (who quit) wern't about the music they were about themselves and for that format to be sellable you need a connection to the personality that he/she knows the music.

Al P. did well b/c he let the air staff do what they wanted to do, cause really he didn't care about the radio side he let the radio people make the radio decsions. Did he have some input, I am sure he did but for the most part the jocks on the air were having fun b/c they really liked the music and you could tell when you listened to them.

The next step is the music. Right now its TERRIBLE, its all over the place. I can tune to the Shark and hear the same song that I hear on JSE. How can this happen?

A few years back, JSE was beating the Shark in the ratings now it has joined it in being mediocre to poor at best. If you didn't notice the Shark is as boring a radio station you will ever hear. Bland, I think they have had the same imaging since Regan was in office.

Bring back Ulanet, bring back Gill (heck I still lsiten to him on ESPN now), Bring back "DC", bring back "The Beast"
 
I wonder why they wouldn't bring in Preston & Steve? I think they they would do well down the shore and all the people from the Philly metro area could listen to P&S while down the shore if you can't listen on wmmr.com.
 
Now that is an idea that might work. I really do think that is a tremendous idea. And now that Cuzin Ed is out of a job they can put him in PM Drive and really start getting back. Then switch JSE over to 103.7 and really re-introduce it as an active/Alt rocker with a focus on cutting edge new music and the classic Alt tracks. Nirvana, Pearl Jam, you know who I mean. AND GET RID OF THE SHARK MUSIC, UM...Leave that to the Shark.

Atlantic City is growing I think it might be time that the radio stations in this market stopped acting so small and caught up. Get some name personalities in here or began to brand the ones they have better.

P&S or Cuzin Ed could own the casino scene in AC in the summertime and now thats its proven to be a 12 month a year destination I am sure any station could get them out aroud town frequently.
 
HarveyBrowning said:
Now that is an idea that might work. I really do think that is a tremendous idea. And now that Cuzin Ed is out of a job they can put him in PM Drive and really start getting back. Then switch JSE over to 103.7 and really re-introduce it as an active/Alt rocker with a focus on cutting edge new music and the classic Alt tracks. Nirvana, Pearl Jam, you know who I mean. AND GET RID OF THE SHARK MUSIC, UM...Leave that to the Shark.

Atlantic City is growing I think it might be time that the radio stations in this market stopped acting so small and caught up. Get some name personalities in here or began to brand the ones they have better.

P&S or Cuzin Ed could own the casino scene in AC in the summertime and now thats its proven to be a 12 month a year destination I am sure any station could get them out aroud town frequently.
Click to expand...

I totally agree with that. A move to the 103.7 frequency would give WJSE a solid foundation to work with and far more of a presence - the important thing is to make the music more focused. A combination of Alternative and TODAY'S Active Rock could work (as in, no Aerosmith, Black Sabbath, Led Zeppelin, Judas Priest - save that for The Shark), and it would reach areas that don't currently receive the station. It would put a strong signal into the entire market and cover a good part of Ocean County, where it would catch on like wildfire since we are completely lacking any remotely edgy formats out here (G Rock Radio panders to females, WRAT skews older).

The airstaff is good and seems passionate about the music they play. What they need is a good morning show to replace Scotty & Alex, whether it's syndicated or live & local. They also should consider having jocks 24/7 as well. A definite feature to keep on the station would be the Late Night Leak. They play an excellent selection of new rock tracks from 10 PM - 12 AM, and play another hour of different songs at 2 AM. If WJSE can keep the wide variety of currents and combine it with a more focused library of Active/Alternative Rock from the past two or three decades without the arena rock and hair metal, it will be a force to be reckoned with in the market.
 
Are you guys nuts? Why dump a top billing market FM for a niche format?

It would be like trading a well tuned muscle car for a Yugo because you liked the color better! The ratings on 'MGM were soft because they were off the air or at reduced power during the part of the Arbitron book after the transmitter fire. They'll rebound nicely.

WJSE will find it's audience, and the $$ will follow, but 'MGM is the big dog.
 
"It would be like trading a well tuned muscle car for a Yugo because you liked the color better!"

Calling MGM well-tuned is not accurate by a long shot. The programming has been stale for a looong time. If I hear "More Stones than a quarry" one more time, and have to listen daily to Aerosmith's origin...

"The ratings on 'MGM were soft because they were off the air or at reduced power during the part of the Arbitron book after the transmitter fire."

So, what's the excuse for the past 9 years as an underacheiver?

WJSE will find it's audience, and the $$ will follow.

Only if it's programmed by someone who knows the music!! Or else, what will it flip to next?
 
I have to agree .

MGM could be the most boring station in the market and thats why the ratings are going down. People are bored, you cant keep the same imaging and same liner reads. When I was in college working on the boardwalk it used to be on all the time where I worked. And today it still sounds the same, same shark liners, same featuers, same reads.

MGM has its auidence, nobody doubts that. But at 50k watt station in this market should be rating MUCH bettet then the Shark, no question. So fine oiled-machine, I think now.

In terms of JSE, I think moving them to that signal will help them grow their audience out west and north and get better numbers. MGM has its following, thats not a format that going to keep growing. But JSE can grow with the right people so why not take the next step and move it to the signal that can help it grow faster.
 
HarveyBrowning said:
In terms of JSE, I think moving them to that signal will help them grow their audience out west and north and get better numbers. MGM has its following, thats not a format that going to keep growing. But JSE can grow with the right people so why not take the next step and move it to the signal that can help it grow faster.
Click to expand...

One has to wonder about the long term plans at Access.1 in Atlantic City. Their stations are skewing rather old: they have a pair of news/talk AM stations (WOND/WGYM) that has no problem getting the 65+ audience, oldies on 98.3 in a market with 3 full-time oldies stations, oldies simulcasting on a 400 watt AM station (1490), and a non-current based rock format on 103.7. WJSE is the only thing they have that goes after people under the age of 45.

If WJSE was to move over to 103.7, they're gonna have to spend some big bucks on marketing and talent (Mancow won't cut it). Then, what do you do with the 102.7 signal? Put classic rock on it against WZXL? 100.7 will be the winner there, no question.
 
As far as MGM goes... thank God for the low power and the fire. Otherwise, they would have NO excuse for whats about to come out.
 
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