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WJSE To Be Successful

R

rob1010

WJSE should start out fresh...no more Bob and Tom....Harry and Fred....or Ricky and Larry...they have all been tried before and they are boring and not even local...no one cares about such garbage.....They should be doing one thing and one thing only.... playing alternative rock....no nonsense....take notes from WMID.....just play the music ...we dont need the morons in the morning or anytime as far as that goes...just music ,music, music and very few commercials......that will make the station successful......a no nonsense approach
 
rob1010 said:
WJSE should start out fresh...no more Bob and Tom
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Didn't Bob and Tom work fairly well for WMGM back in "The Shark" days?

rob1010 said:
we dont need the morons in the morning or anytime as far as that goes...just music ,music, music and very few commercials
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Didn't WZXL try that already?
 
So, what's your definition of successful? If they have very few commercials, then they have very little revenue. You're confusing what you want to hear with the owner's bottom line. Radio is a business. Radio ownership is a business. They're in it to make money, plain and simple. Otherwise they'd just listen to their iPods. You may be right about no Bob and Tom, you may be right about just playing music, but 2 facts remain: 1 - commercials = revenue, which is what the owner wants/needs, 2 - there are very, very few successful alternative rock stations in the country...because it's not a mass appeal format, which means it doesn't generate revenue.
 
No they shouldn't. They shouldn't have any morning show. They should just play music. If they go for the Alt crowd of the 90's and early 00's, then they're going to lose. That crowd is already listening to ZXL, MMR, and MGM. Going for that crowd is why most Alt stations fail. Radio 104.5 is a perfect example of how to make a success out of an Alt station. Music, more music, and some more music. Heavy on the new music rotation. Absolute classics mixed in. And a surprise here and there. Quick (talented) jock check ins and back to the music. No shtick. No gimmicks. Just giving the listener the music. I read Who Cares saying that Alt stations die because they don't have mass appeal. Wrong. They die because they aren't programmed properly. Old minded programmers that refuse to step away from the "formula". Morning show/Mid Day girl/Easy going PM Drive/Edgy Night Show. They refuse to acknowledge that today's radio listener is an educated one with 2000 songs on their phone that don't have all the shtick in between songs.

JSE needs to be more like RFF and less like the old JSE. It seems to appear that they are going to make the same mistakes the old JSE (Access 1's JSE) did. And I think that stinks. Because like Scotty said on the other thread, JSE is a station that deserves to succeed.
 
I WORK IN RADIO said:
I read Who Cares saying that Alt stations die because they don't have mass appeal. Wrong. They die because they aren't programmed properly. Old minded programmers that refuse to step away from the "formula". Morning show/Mid Day girl/Easy going PM Drive/Edgy Night Show. They refuse to acknowledge that today's radio listener is an educated one with 2000 songs on their phone that don't have all the shtick in between songs.
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Spin it how you want it, you just described having mass appeal. Alternative radio used to be play whatever you wanted that was edgy, rock, etc., and that had NO mass appeal. Then there was the Alternative format, but too stations still went outside of the box. You say you work in radio, but you refuse to acknowledge that radio is a business that requires reaching the most amount of people. The formula you speak of to make the station successful is designed to appeal to the masses...the small portion of the masses that listen to Alternative.

What's going to always lead the top of a market in 12+? Top 40, Lite Rock, Adult Top 40...and depending on the makeup of the market Urban or Dance/Hip Hop (some markets it's News/Talk)
What's going to most likely never lead 12+, but will always dominate Men 18-54? Rock, Classic Rock, Mainstream Rock.
What's NEVER going to lead either of those money making, mass categories? Alternative Rock (I leave room for some possible exceptions in different markets, but for the most part that's the reason it's called Alternative, it's against the mainstream, or masses).
 
Pab Sungenis said:
Who's programming the new WJSE?
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Jim Maschio (who is the son of Coastal Broadcasting owner, Bob Maschio, and who had also been the "PD" for the WDOX online stream) is supposed to be programming the new WJSE ..
 
I just looked at their playlist and I am very UNIMPRESSED. There are songs that have no business being played next to each other. Gotye into Rage Against the Machine? Really? They may both have charted on the Billboard modern rock tracks but that's where the similarites end. How do you not play like three or four more mainstream songs in-between those two as like, a pallette clenser or something? Do they want to be an alt station or a metal station?

And some of the song choices are baffling. A 7 year old, low charting Donnas song in the middle of afternoon drive? Really? That's what you are going with?

You cannot tell me with a straight face that this Maschio guy knows how to program a rock radio station. I know WMGM's gotten some flack for odd song choices in the past, but this makes MGM look like MMR in comparisson. I really doubt that either MGM or ZXL -- or any other station in the market for that matter -- need to worry about losing any listeners to these idiots.

The sad part is there are a lot of people who WILL leave ZXL or MGM to go this new JSE just based on name recogntion, and they are going to sadly be disappointed. It's no where near as good as any incarnation of the old WJSE, even in it's WORST phases. It's like the guy said "oh these are all rock songs" and put them in iTunes on shuffle and potted it up. That guy on the other threads that's always complaining about rock music and used to trash GRock would make a better PD Than this guy.
 
I'm really torn on this station. I do really like the surprising songs that I have heard them play which are nods to WJSE's past, as well as WDOX (among others, I've heard them play Dada, Fretblanket, and Sweet Water). There's also been spins for great bands of the past decade like Bloc Party & Arctic Monkeys, who are sadly all but ignored on other rock stations (Radio 104.5 & New Rock 101.9, I'm looking in your direction). One thing they're doing that I find questionable is this heavy active rock slant that I'm hearing: acts like Adelitas Way, Halestorm, and Shinedown sound just fine on a playlist similar to what WMGM is doing, but mixed in with the aforementioned acts and many of the popular softer alternative acts of today (fun., Gotye, etc.), it makes for a jarring combination. Many harder rock acts are fine (they play Rage Against The Machine & Deftones, both of which have been alt-rock staples and fit in just fine), but bands which are essentially meat-and-potatoes rock are going to turn a lot of listeners off. I do like this station and its personalities, but some tweaking is in order for it to truly be a success. It seems as if this incarnation of WJSE is trying to appeal to everyone who has listened to it during its many phases on 102.7 over the years, including its inferior period when it was known as "The Ace" and sounded way too much like its competition at the time. I think what they should shoot for is more of an updated "Digital 102.7" sound instead - everything that was heard during that period worked, and nothing stood out like a sore thumb. Just be a good solid modern rock station with a deep playlist like that station was, and you'll do well.
 
SoulCrusher said:
I'm really torn on this station. I do really like the surprising songs that I have heard them play which are nods to WJSE's past, as well as WDOX (among others, I've heard them play Dada, Fretblanket, and Sweet Water). There's also been spins for great bands of the past decade like Bloc Party & Arctic Monkeys, who are sadly all but ignored on other rock stations (Radio 104.5 & New Rock 101.9, I'm looking in your direction). One thing they're doing that I find questionable is this heavy active rock slant that I'm hearing: acts like Adelitas Way, Halestorm, and Shinedown sound just fine on a playlist similar to what WMGM is doing, but mixed in with the aforementioned acts and many of the popular softer alternative acts of today (fun., Gotye, etc.), it makes for a jarring combination. Many harder rock acts are fine (they play Rage Against The Machine & Deftones, both of which have been alt-rock staples and fit in just fine), but bands which are essentially meat-and-potatoes rock are going to turn a lot of listeners off. I do like this station and its personalities, but some tweaking is in order for it to truly be a success. It seems as if this incarnation of WJSE is trying to appeal to everyone who has listened to it during its many phases on 102.7 over the years, including its inferior period when it was known as "The Ace" and sounded way too much like its competition at the time. I think what they should shoot for is more of an updated "Digital 102.7" sound instead - everything that was heard during that period worked, and nothing stood out like a sore thumb. Just be a good solid modern rock station with a deep playlist like that station was, and you'll do well.
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Just be happy it's on the FM dial. ;)
 
Haven't gotten to listen yet, but I agree - leave the hard rock stuff to WMGM for the most part. I'm cool with them playing bands like Rage Against The Machine, Tool, A Perfect Circle, Deftones, Chevelle, System of a Down, and maybe Korn. But other bands like the ones SoulCrusher mentioned are really best left to Active Rock. Variety is a good thing, but there needs to be some focus. You can't be an all-encompassing rock station in this day and age.
 
Shouldnt be too long before this station goes under...how many times are they going to try this alternative stuff...most folks wont even advertise on this station,,,they probably already lost most of their WFNE advertisers..you can only beat your head against the wall so many times...How many times can the MASCHIOS go bankrupt????
 
Again, for all the bitching and moaning on how G-Rock, JSE, and Shore Alternative got blown up, be appreciative that you have rock alternative with JSE's return on 106.3 and WMGM. If you heard, 101.9 in NYC got sold to CBS and WFAN-FM will be there come November. Be greatful you got your music on the FM dial. ::)
 
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