WJSE has been sounding really good lately. I must say im surprised they dropped the Active Rock "The Ace" last year and went back to a more alternative sounding station... why can't we get that in Monmouth/Ocean where we have double the population! But don't worry CHR fans... you're covered.
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WJSE: wish you could move 50 miles north!
- Thread starter RadioNation
- Start date
O
oasisrulz
Guest
There were rumors about them moving with WTTH wasn't that on Ocean One....but the CHR rumor was just speculation and not confirmed...
d21ofnj said:
http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1325690
Application to change the COL to Ocean City and move the transmitter into AC. WTKU would change COL to Petersburg to keep the universe in balance. Programming changes are all just speculation at this time.
It might not be moving 50 miles north (which would put it in Forked River/Lacey) but it *is* moving about 10 miles north into Atlantic City where it will have a signal comparable to WTTH (96.1) which comes in loud and clear in a good chunk of Ocean County.
Don't hold your breath on WJSE staying Alternative though...
Don't hold your breath on WJSE staying Alternative though...
Hmmmm... CHR huh??? Well if you look at it from the "does AC need a CHR" point it would seem to say NO.. but if you look at it from "does Atlantic BROADCASTING need a CHR"... then maybe YES... they don't seem to cover that demo... but then again... covering all the males has it's advantages too.... maybe they will go with Jazz???
Up_N_Down_The_Dial said:
It would be an ugly move if they are just CHR/Top 40. Equity has a CHR and CHR/R, and Millenium has an Hot AC/CHR. Atlantic with a CHR would just make the dial more congested with this CHR sound just like how the dial for Monmouth and Northern Ocean is. What they need to focus on is a format that will give a punch to this market. Something that needs to bridge the gap, and knows it can make a dent to their competition's numbers. IMHO, not speaking because I'm a dance fan, but The Buzz as a Dance leaning CHR made impact, and this format needs to be brought back knowing it could do damage to AYV, Kiss-FM's demos. SoJo is not much a threat since AYV has them covered, but if Atlantic REALLY, DESPERATELY wants to try a CHR, I'd say go for a CHR/Dance approach, THEN the dial won't be as bad. Yes, it would suck for Alternative fans, and the brutality Alternative fans took with losing DOX and G-Rock, and have to depend on recieving WRFF if WJSE should no longer be alternative.
The main thing that has held WJSE back has been its signal. I hope that Atlantic Broadcasting realizes this and takes it into account after the move. I have driven through a lot of the area that the station is purported to cover, and received very poor reception. This, and not the programming, has to be the reason for the station's lackluster ratings. Besides WJSE, the only other rock stations that come in are sister station/classic rocker WMGM, WZXL (which is 85% classic rock), and the stations out of Philly (which, again, are either all or mostly classic). Atlantic would be foolish to give up a format that is unique to the area to go Top 40. They really should wait at least two ratings periods to see if the move will have any effect on ratings. This much I know: They will definitely pick up a lot of displaced ex-G Rockers further north.
Yes - I can't wait to see the Monmouth/Ocean diary next month.. i'm curious to see how Hit 106 will show up considering it has so many competitors. Oh well - I was hoping Press was going to say "We're Sorry and flip back to Alt Rock" - but i guess that chance is about as likely as bennies not returning to Seaside..
SoulCrusher said:
Here's my take on this... 1st... the station had killer ratings with Howard Stern on it... and the signal was the same then as it is now... 2nd... as I've said before.. and this goes for the dance freaks too... if you have this format (Alt. Rock or Dance) in your market... even if the signal sucks, you had better write it down in your Arbitron book (if you have one), or you WILL lose your station... period!... it is not about the music, it is not about the ratings, it is about the money... that being said, it's the companies duty to convert ratings into revenue... and sometimes they can't, which is why sometimes well rated stations flip format... but overall... the people who complain about G-Rock didn't do what they had to do while they had the chance...
I
instigator
Guest
Up N down...well said!! I can't say that WJSE will remain "alternative Rock" because I'm not sure...but I can assure everyone they will not be flipping to dance...I've known one of the owners for !5 years..he loves dance music..every time we talk about it he says "you can't sell that format" and that advertisers see it as a "kiddie" format and they won't buy time on a such station...Plus I would have been called by now and been reoffered a air shift by now if dance was coming 
Atlantic City is one of those places that can support a dance station because of its nightlife scene, and the constant tourism from New York and Philly (most of the tourists drive to AC, so that means they're listening to radio). People tend to go to Atlantic City with lots of money to gamble with, and people would want to know where to spend their winnings if they walk out with a win. It can sound similar to the dance station that broadcasts from another gambling paradise.instigator said:Up N down...well said!! I can't say that WJSE will remain "alternative Rock" because I'm not sure...but I can assure everyone they will not be flipping to dance...I've known one of the owners for !5 years..he loves dance music..every time we talk about it he says "you can't sell that format" and that advertisers see it as a "kiddie" format and they won't buy time on a such station...Plus I would have been called by now and been reoffered a air shift by now if dance was coming
How did Pulse 87 manage to sell the dance format to make over a million a year in revenue? It only failed because it had $4.5 million in debt from before Pulse 87 launched, and it got scammed by a con man when it was in bankruptcy and fighting for survival. Had the millions in debt not been there from before the launch, Pulse 87 would prove everyone wrong who said that dance can't be sold. Dance can be sold, even on a Channel 6 with a bad signal and no promotion.
So why not gamble with a "danz stayshun" instead of adding a third (and fifth to those in Q102/Wired range too) CHR with a signal that gets killed by a station in Baltimore every other day in summer. They'd only be competing with Z88.9.
Let's see, south Jersey has modern rock, classic rock, oldies, AC, CHR Pop and Rhythmic, Hot AC, country, religious, variety hits, sports, talk, urban, urban AC, gospel, all on commercial signals. Dance and Spanish would have the format mostly to itself, but the others would have to split the ratings with the competitors.
Therefore, I can see 102.7 turning into a Spanish station. Atlantic City has a large Hispanic population.
WPTY wish you could move 50 miles south!
I'm a huge dance fan but agree its a huge gamble to sell it in South Jersey.
99.3 "The Buzz" got great ratings as Dance in the Atlantic City/Cape May books plus it got very good numbers in the Ocean County break-down(more than many IN-market stations!), but flipped to Hip Hop/Rap to make more money, and it does.
106.3 "Hot 106-3" got decent numbers in the Atlantic City/Cape May book considering its marginal signal but still couldn't sell it.
A dance formatted 102.7 would probably be top 5 in the ratings but would be lucky to get top 15 in revenue.
Dance and Alternative are two dying formats for terrestrial radio, both may have lots of fans but neither can sell ads.
I'm a huge dance fan but agree its a huge gamble to sell it in South Jersey.
99.3 "The Buzz" got great ratings as Dance in the Atlantic City/Cape May books plus it got very good numbers in the Ocean County break-down(more than many IN-market stations!), but flipped to Hip Hop/Rap to make more money, and it does.
106.3 "Hot 106-3" got decent numbers in the Atlantic City/Cape May book considering its marginal signal but still couldn't sell it.
A dance formatted 102.7 would probably be top 5 in the ratings but would be lucky to get top 15 in revenue.
Dance and Alternative are two dying formats for terrestrial radio, both may have lots of fans but neither can sell ads.
I
instigator
Guest
NJick I didn't say I agree with him. A.C could have a successful dance station and it has in the past..However your statements about the N.Y and Philadelphia tourists holds no water...they don't fill ouut arbitron books for the market so they are not as influential as you think..The stations wants numbers that translate into money .People coming in from outside markets are not their target audience.
No matter what they (Atlantic) do, maybe nothing, but based on the moves they have made since buying those stations I am not sure it would be a wise one. They have stripped down MGM...the talent, Bob & Tom, Desisto gone, morning show is horrible , their bill boards are down, ratings are in the pits compared to what they were. Seems like a 10 million dollar nut is hard to crack in this economy with any format. Don't think they will make the money they need buy flipping JSE to a dance format. They have bigger fish to fry.
O
oasisrulz
Guest
They should move the 102.7 format to the 103.7 flamethrower....and see what happens...top 5 by the spring...
sethjamz said:
What has Atlantic done? They bought a great cluster that was sinking FAST due to having too much expense. They focused on promotions and programming and watched each book and made changes accordingly... and yea.. I guess they had to trim the expenses... true the ratings have declined on some of their stations, but some of them are doing well (WOND and WTKU)... now they are moving a 3kw stick from Cape May county to Atlantic county and upping the wattage to 6kw (although directional)... speculation on this board seem to think it will flip format... but nothing has happened to indicate that... I'm still not seeing where they're doing that bad... or are you so used to a company that just watches the ratings fall and does nothing about it... I think the stations sound great compared to when Access.1 had them... I mean.. kool98.3 sounds 100% better than when it was oldies... and I'm not hearing those deep cuts that no one could identify on the shark... so, what is Atlantic doing wrong?
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