This 99 watt translator (I'm assuming also transmitting from the Hilton Tower, like their other translator) seems to decently cover the city of Milwaukee. It'll be interesting to see what the "Adult" format ends up being. That Hilton tower however has needed a paint job, badly, for many years now. The red and white bands are completely gone, and have been for longer than 10 years now. There's no way this tower currently passes FAA regulations (for a now unpainted tower, it does not have any day strobes, only the basic standard side markers and beacons). I guess as long as no one complains... however, the Hilton (and this possibly also includes the former Marc Plaza management) is doing, and has been doing, a pathetic job in keeping this tower painted. Those of us that maintain or have maintained broadcast towers, can only classify this tower as an eyesore. Structurally, I often wonder how it's doing these days.