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WJZF-LP 97.1

Taking a quote directly from the article, "We have absolutely no listener support, no underwriter support, and the costs are just escalating to the point where we can't operate even a low-power station on our own."

I'm all for diversity on the radio, as long as you can support it. This, to me, isn't being supported. It's the Titanic and sinking fast. Might as well close up shop if there's no listener support, no underwriter support and you're spending more than you're bringing in.
 
I doubt if they've ASKED for listener or underwriting support.

"Product, minus sales, equals scrap."
 
You have to ask yourself how much are you really serving the public interest if you can't generate a shred of support? The LPFM as community soap box/mixed bag format is a romantic ideal promoted by groups like Prometheus, and it's great if it really gets support. But a very wise radio man once told me that people don't listen to radio to get educated, they listen to be entertained. No one is holding people hostage forcing them to listen to "corporate radio." If you run a radio station it's your duty to serve somebody. Doesn't have to be mass appeal or lowest common denominator, but you have to be something that some group loves. Radio is not the Pied Piper.

PTR
 
For awhile their format could best be described as "elevator music" or -ahem- beautiful music. I'm not sure if that's still the case, but it certainly didn't drum up early interest. Plus, as a former resident of Standish, advertising for the station was pretty scant. I believe strongly in community radio--but it has to be accessible to the community. I'm not certain JZF was ever able to do that---it always felt a little like one guy's dream that he might let you in on if you're lucky. 'Course, those are just my impressions. I could be waaaay off base.
 
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