Taking a quote directly from the article, "We have absolutely no listener support, no underwriter support, and the costs are just escalating to the point where we can't operate even a low-power station on our own."
I'm all for diversity on the radio, as long as you can support it. This, to me, isn't being supported. It's the Titanic and sinking fast. Might as well close up shop if there's no listener support, no underwriter support and you're spending more than you're bringing in.