A childhood friend of mine, Butch Pellerin, was also in broadcasting school at Keegan's Technical Institute in Memphis at about the same time as I was. His first job out of Keegan's was at WKDL, an AM daytimer on 1600 KC, in Clarksdale, MS, only the town's second radio station around 1960. They were formatted Top 40, and although it was not called 'branding' back then, they identified as "WKDL - Sweet Sixteen - Clarksdale". Butch went by the air name of Lee Cash - "Cash For Free". The legendary station in town was WROX-AM, on the air since 1948, whose format was typical of small-market stations in those days. I have a good story about the time I visited WROX and chatted with the night jock, Colin J. Sharp - "CJ the DJ". (And I just realized how ironic it is that my first job out of Keegan's was at WK B L, an AM daytimer in Covington, TN).