WKLB cans JW and Lori's morning show

[davideduardo]

Greater Media is a very profitable, debt-free company.

And Greater Media is run by Peter Smythe, considered one of the best corporate heads in the industry.

There are indeed situations where being the Top Dog is not as profitable as owning a unique niche. The niche is likely less likely to require high promotion costs, has lower staffing expenses and can thus have a larger margin than cost-intensive formats.

I recall the owner of a station I was hired to "fix" many years ago telling me, "I don't want to be first. It is too expensive and everyone comes after you! I just don't want to be last any more."

 

[Wimmmex]

Good points Wimmex, especially about the profitability of those GM music machines. Three points of note:

1) WKLB has not been a top biller in the market at least going back to when I was still an active seller. That's not a programming problem. That is a sales problem.

Agreed Country has not, and has not, been a top biller in Boston

2) Most country experts agree these are the top stations in the format across the country:

So what?

3) Boston is the only top-20 market where the #1 station (Magic) in women 25-54 has never broken the top-2 in billing, let alone top-5.

I don't think they were ever the top biller. However, I don't think it's probable that an AC will beat sports/play by play and news for billing. (Again, the highest billing stations quite often have the highest expenses.)

News talk and sports do well elsewhere, but AC is always a top biller.... Read into that what you will.

Another declarative sentence. Always? Is KVIL the top biller? Is WSB-FM a top biller?

I read into it that we had a sports station that has a world series and had their day in the sun.....WEEI was #1 Adults in almost every daypart for awhile.....then we had a Superbowl.....now we have 2 sports stations.

I read into that that we have a motha' powerful CHR that was was king of the ratings (and billing) all day and all night for almost forever. Not to mention the most well-known morning show.

I'm just stating facts to the best of my knowledge.

And I as well.

.

So....what is it you "gave up"?

 

[theotherguy]

Something no one has mentioned... Country is more of a "summer format" while all the major concerts and festivals pass through. Was it last year they hit number 1 for the first time over Kiss? This is the perfect time of year to make changes so by the time their biggest 4 months of the year roll around they have a new sound already established.