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WKLU Vs. Guinness's official Rules

I was searching on Google, and found the official set of Guinness rules regarding the 'Longest Radio DJ Marathon' on http://www.rollins.edu/wprk/110hours/06-guinness.html:

These are the rules Guinness World Record sent us upon approving our record attempt on February 26, 2004. As you'll see, Dave won't be the only one losing sleep...

Radio DJ Marathon (individual) GUIDELINES

The following act as a guide to the specific considerations and undertakings, in addition to the general requirements, or any potential attempt on the Radio DJ marathon. They should be read and understood by all concerned -- organisers, participants and witnesses -- prior to the event.

RULES
The record is for the longest time a single individual can act as DJ and continuity announcer during a live radio broadcast.
1. The contestant is responsible for playing all the discs/tapes throughout the attempt.
2. Every disc/track must be introduced by the DJ, either before or after the track has been played.
3. The DJ/announcer should read all other items normally broadcast except for regular short weather bulletins, traffic reports and short news summaries, which may be read by the usual station personnel. However, the combined time of these additional items should not exceed 15 minutes in any one hour.
4. Pre-recorded commercials may be played but their combined time must not exceed 8 minutes in one hour.
5. Each piece of music played must last at least two minutes but should not exceed six minutes in length.
6. The programme must be live. No pre-recording is allowed: at no time may the recorded voice of the contestant be broadcast.
7. Normal studio equipment should be used throughout the attempt.
8. No individual disc, and no piece of music, may be repeated in the broadcast within three hours. A list of all the tunes played must be maintained.
9. The DJ is allowed to have guests during the attempt, but they must be interviewed in a normal radio manner. And no guest is allowed to speak continuously for more than a minute.
10. No co-DJ is allowed.
11. The event should be broadcast live from the radio studio.

GENERAL RULE
· A 15 minute break MUST be taken after EVERY eight completed hours of activity.
· These 15 minutes CANNOT be accumulated to allow, for example, a full hour’s break after 32 hours.


HEALTH & SAFETY CONCERNS
· Before competing, a contestant must be in possession of a document signed by a medical practitioner stating that the contestant is fit to participate in the marathon event. This document must be added to the log book and witnessed before the attempt has started.
· No person under the age of 14 may compete.
· Persons aged between 14 and 18 must, be in possession of a document signed by their parent or legal guardian, giving them permission to compete. This must be added to the log book and witnessed before the attempt has started.
· A fully-qualified practising member of the medical profession must be present at all times watching the attempt. Each doctor or nurse should not be in attendance for more than four hours at a time: the medical personnel should alternate or rotate in four hour shifts.
· If at any time during the proceedings the doctor or nurse says that, in their opinion a contestant should end the attempt, the event must stop immediately.


OFFICIALS
1. The attempt should be overseen by suitable stewards who should, like the medical personnel, rotate on duty in four hour sessions. The duties of the stewards should include:
· the provision of a constant supply of water, or some other suitable healthy beverage, beside the attempt area;
· maintaining log books throughout the attempt;
· registering of the medical personnel;
· obtaining the signatures and addresses of the witnesses (see below);
2. The venue at which the attempt is taking place should be open to public inspection throughout the attempt.
3. Two independent witnesses must be present at all times throughout the attempt. The witnesses should also rotate in four hour shifts: any number of witnesses may participate on the rota. Witnesses must sign the log book at the beginning and end of each shift confirming the details entered into the log book for the period during which they are on duty. No one related to any ‘contestant’ can act as a witness. No one aged under 18 may serve as a witness.

Considering that Matt broke a few rules, namely having guests in the studio and introducing every song, he did not beat the record.
 
According to your list he violated 1 3 5 10 and 11. That is more than a few. Nearly half. This looks bad for WKLU. Either they did very poor research into what actually accounts for the record or they knew and sold us listeners a bill of goods. Either way it looks really bad for them when you brag about how great you are for doing something but actually fail to do it. Surely they knew other stations in town would actually research this and point out their flaws? I feel bad for the kid that did it. He probably worked real hard. He probably had no idea and was just doing what the station told him he needed. Now it appears it was all a waste of time.
 
radiowannab said:
According to your list he violated 1 3 5 10 and 11. That is more than a few. Nearly half. This looks bad for WKLU. Either they did very poor research into what actually accounts for the record or they knew and sold us listeners a bill of goods. Either way it looks really bad for them when you brag about how great you are for doing something but actually fail to do it. Surely they knew other stations in town would actually research this and point out their flaws? I feel bad for the kid that did it. He probably worked real hard. He probably had no idea and was just doing what the station told him he needed. Now it appears it was all a waste of time.
With all the free TV press they got, it was far from a waste of time...
 
BobOnTheJob said:
With all the free TV press they got, it was far from a waste of time...

At the risk of N_D_guy telling us we're beating a dead horse ... (permission to speak? Dude?) ...

You can get press on a bag of crap, but once people look at it, smell it, taste it (sorry), it's still a bag of crap.

How many people that like classic rock don't know that WKLU exists? It's not a new product, it's a tired product that people have sampled, then decided it didn't 'taste' good - so they left. The ratings peak for KLU has long since past.

But I think we've already determined the stunt was very weak, unsuccessful in its 'record breaking' attempt, and in no way set a record. THAT can be put to rest. The fact that this was the best the promotion dept could come up with speaks volumes about management.
 
radioho said:
But I think we've already determined the stunt was very weak, unsuccessful in its 'record breaking' attempt, and in no way set a record. THAT can be put to rest. The fact that this was the best the promotion dept could come up with speaks volumes about management.

[putting aside my bewilderment at how you fixated on my one use of "Dude"]

I think the above is a succinct and reasoned conclusion for the subject.

If Russ had gotten half the attention from new listeners from it as he got on this board, we might have a different assessment.
 
The only important question here is DID THE STUNT ATTRACT AN AUDIENCE and was that audience impressed enough to stay. If it was presented as a serious attempt to set a record then they may have ticked off more listeners than they gained with their foolish activity.

BTW: Check out the rules ... ignore the need for stewards and medical personnel ... could your station even attempt such a record without changing format? No more than 8 minutes of commercials per hour would kill a lot of stations. :)
 
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