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WKLU

I suspect Mr Oasis has come accross research that says women choose the radio station playing and they do much of the purchasing too. Older males just aren't a good demo.

I suspect if Bruce Quinn owned WKLU today, it would sound kind of like this.
http://www.whum985.org/page4/ That's what he is doing now.
 
I am obviously no expert but why are the calling it "Oldies?" Isn't that stretching the truth a tad? To me Oldies are what the guys before were doing. Playing guys like Bill Haley, Elvis, Petula Clark, and so on. This is just a dummed down version of the old format. I say if you are going to be Oldies, then be Oldies! It is like they are playing the same stuff just less of it. Does that Russ Line thing still exist?
 
radiowannab said:
Does that Russ Line thing still exist?
Click to expand...

Just leave a message, maybe I'll call.
 
The new WKLU sound is easier to get through than Bruce Quinn's old format or Russ Oasis' old WKLU.
It really does have the potential to catch on.
If, the big boys leave Oasis alone this time he will do fine.
 
Madison Avenue is the main reason the tv networks have so few hits now days. The networks use young male writers (when they are not striking) who are not all that good at what they do. That's in an attempt to attract a young male audience. The young male audience is just not interested though, so the networks are left with lots of shows that almost none of the available audience wants to watch. That's especially true with sitcoms.
 
radiowannab said:
I am obviously no expert but why are the calling it "Oldies?" Isn't that stretching the truth a tad? To me Oldies are what the guys before were doing. Playing guys like Bill Haley, Elvis, Petula Clark, and so on. This is just a dummed down version of the old format. I say if you are going to be Oldies, then be Oldies! It is like they are playing the same stuff just less of it.
Click to expand...

And here, the nail has been hit on the head. The music change is a "large tweak" at most...and they've gone from one ineffective, poorly positioned image to another -- possibly worse (hard to believe, I know). In total, this is Mr. Oasis' most underwhelming effort to date. Someone PLEASE put it out of its misery.
 
radiowannab said:
I am obviously no expert but why are the calling it "Oldies?" Isn't that stretching the truth a tad? To me Oldies are what the guys before were doing. Playing guys like Bill Haley, Elvis, Petula Clark, and so on.
Click to expand...

It was a startling reminder of turning 40 this year to hear WKLU call the AM radio hits of my youth "oldies," when oldies is what my *dad* listens to.
 
Oldies is a relative term. Which age group do you want to reach? Primarily male or female? I remember once calling Scott at Gold 104.5 to request a Doobies Brothers song from 1973 and he told me, with a bit of sarcasm, that the song was too "new" to play. He didn't agree but those were the programming rules.

I graduated from high school in '72, from college in '76. My brother graduated from high school in '77. Generally speaking, all oldies stations until now have been trying to reach the FIRST half of the baby-boom generation. No radio stations have attempted to reach the second half of the boomer generation with the music we listened to on WLS, Chicago, growing up in the Midwest. WKLU is playing the music that I listened to such as Earth, Wind & Fire, Carole King, Steely Dan, Jim Croce, Neil Diamond, Three Dog Night, Al Wilson, T Rex, etc.

WKLU's owner has great potential now to build an audience and to keep his sales department busy. Time will tell. Their signal has a lot of punch to it.
 
Steppenwolf said:
WKLU's owner has great potential now to build an audience and to keep his sales department busy. Time will tell. Their signal has a lot of punch to it.
Click to expand...

I agree.
 
I happen to think the music is sounding pretty good. Since a lot of it hasn't been played in this market in a couple years, it sounds fresh. They seem to be doing a patriotic thing with their jingles and imaging, "salute to a fallen soldier" kind of stuff, and that can really work with that audience. Some of the liners have some nice "lifestyle" content; expanding waistlines, price of gas, other stuff that's likely to connect with a 25-54. Nice job, whoever put together the liners and jingles.

The jocks however...I'm sorry, but I have not heard one jock make a personal connection with the music, or a personal connection with a listener or a topical connection with this market. They really sound like they don't know or understand the music or the format. They're not even back/front-selling the songs. They have got to get somebody in there who can coach this talent, or some jocks who can do it right. This is one format where the jocks matter.
 
WKLU is playing the music that I listened to such as Earth, Wind & Fire, Carole King, Steely Dan, Jim Croce, Neil Diamond, Three Dog Night, Al Wilson, T Rex, etc.
[/quote]

All those artists artists on the air in Indy elsewhere already though.
 
bigtime said:
WKLU is playing the music that I listened to such as Earth, Wind & Fire, Carole King, Steely Dan, Jim Croce, Neil Diamond, Three Dog Night, Al Wilson, T Rex, etc.
Click to expand...

All those artists artists on the air in Indy elsewhere already though.
[/quote]

Yes and no. A station like Boring 105.7 might play Jim Croce's "I Got A Name" but would they play "Car Wash Blues"? Who still plays T Rex's "Bang A Gong"?
And all on the same station? All pop-oriented hits from the '60s & '70s on one station with the signal that WKLU has is a great way to reach the female audience that advertisers are wanting to reach.
 
Timewarp said:
The new WKLU sound is easier to get through than Bruce Quinn's old format or Russ Oasis' old WKLU.
It really does have the potential to catch on.
If, the big boys leave Oasis alone this time he will do fine.
Click to expand...
If the "BIG BOYS" leave Oasis alone? Like trying to bribe him NOT to do a competing format? Like doing very poorly planned and even more poorly executed on-air promotions aimed at his station? Like hiring a few qualified jocks and a brainless PD, then repeatedly beating them over the head with hotline calls and criticism until they become personality-less liner-card readers like other high school music stations? Oh wait, that's what RUSS does - sorry, you're right, my bad!
 
Ann Tenna said:
Timewarp said:
The new WKLU sound is easier to get through than Bruce Quinn's old format or Russ Oasis' old WKLU.
It really does have the potential to catch on.
If, the big boys leave Oasis alone this time he will do fine.
Click to expand...
If the "BIG BOYS" leave Oasis alone? Like trying to bribe him NOT to do a competing format? Like doing very poorly planned and even more poorly executed on-air promotions aimed at his station? Like hiring a few qualified jocks and a brainless PD, then repeatedly beating them over the head with hotline calls and criticism until they become personality-less liner-card readers like other high school music stations? Oh wait, that's what RUSS does - sorry, you're right, my bad!
Click to expand...

Hahahaha. Thats funny right there. You forgot to leave out coming on here under multiple screen names trying to pick fights with people and then pretend he is not Russ. I like the music on WKLU but that guy deserves whatever criticism he gets. Correct me if I'm wrong but didn't he start it by telling all the corporate guys how evil and greedy they were? Kinda sad when the little guy is so disliked by his audience that he makes the boring corporate guys look good enough to listen to again. I like listening to WKLU but I certainly have zero problem as a listener at people giving Mr. Oasis exactly what he dishes out. Perhaps Radio Ho or Old Skool would like to respond?
 
badstevie said:
The jocks however... They really sound like they don't know or understand the music or the format. They're not even back/front-selling the songs. They have got to get somebody in there who can coach this talent, or some jocks who can do it right.
Click to expand...

I agree.

radiowannab said:
Hahahaha. Thats funny right there. Perhaps Radio Ho or Old Skool would like to respond?
Click to expand...

Okay, I agree. Thats funny right there.
 
badstevie said:
The jocks however...I'm sorry, but I have not heard one jock make a personal connection with the music, or a personal connection with a listener or a topical connection with this market. They really sound like they don't know or understand the music or the format. They're not even back/front-selling the songs. They have got to get somebody in there who can coach this talent, or some jocks who can do it right. This is one format where the jocks matter.
Click to expand...

I have to think that this is how Russ wants it, for whatever reason, simply because all the jocks are behaving the same on the air. I think that in a format like this that the jocks can really be part of the entertainment. Honestly, if the jocks were more entertaining, I could suffer more easily through the Motown and other songs of an era I'm juuuuuust too young to care about.

I heard Libby on the air last night (Sunday) after 9 pm... must be short on part-timers right now.

jim
 
Passing through the big city this morning, is it just me or does WKLU's formerly decent sounding audio seem a bit mashed/harsh?
 
I have been a WKLU listener since I moved back to the city which was right after the switch. But I must say I think Im done. When they were first on it sounded like they were having fun, anything went, and they were the guys listening to what we wanted to hear. I mean they even had a hotline set up to call and voice your opinion. Now everything seems so robotic, their personalities sound tired and confused at times, and just like it is not the crazy rebel environment it was at the start. They just sound like any generic radio station now. And I never got my Top 10 selected :'(
 
radiowannab said:
I have been a WKLU listener since I moved back to the city which was right after the switch. But I must say I think Im done. When they were first on it sounded like they were having fun, anything went, and they were the guys listening to what we wanted to hear. I mean they even had a hotline set up to call and voice your opinion. Now everything seems so robotic, their personalities sound tired and confused at times, and just like it is not the crazy rebel environment it was at the start. They just sound like any generic radio station now. And I never got my Top 10 selected :'(
Click to expand...

you do a great job of explaining what you're hearing, radiowannab...best I've heard yet. what you are hearing is the sound of jocks at their wits end working for a moron. they're scared sh*tless for their jobs at this point...Russ is hotlining them every five minutes telling them that they're not saying the call letters enough/slow enough/loud enough/with enough emphasis/etc. etc. to the point that anything else that comes out of their mouth is just a waste of time and more likely to get them in trouble than it is worth. just listen to 93.3 in Ft. Wayne. you'll hear the same thing (in addition to some VERY familiar-sounding jingles!) the jocks sound like robots that have never listened to a stitch of country music in their life...if it weren't for the forced patriotic platitudes spewing out of their mouth at every break...not only would they not have anything to say...they would all already be gone...because it is the SOLE way that they are able to attempt to connect to their listeners at this point

what cracks me up is that Russ seems to be patterning the Indy station after it...WHEN THEY HAVEN'T EVEN HAD ONE FULL BOOK with which to rate the success of the gag-me-with-a-spoon patriotic angle. in his infinite arrogance he is obviously calling it a huge success before he has ANY idea...and pulling it over into an OLDIES format in a top 50 market?? he's losing his edge...if not his marbles. the "gold finger" is broken. thankfully for him and us, younger/smarter minds prevail at his other Ft. Wayne stations where, for whatever reason, someone seems to be standing in the way of Russ ruining everything in a way only he knows how

IMO, he hit his peak BIGTIME launching the disco station in FW. It was a brilliant format choice for the market, seemingly programmed with care...great imaging, unique-sounding jingles...and a complete surprise factor in blowing up the old AMP signal and the "El Sol" stunt. It has all been downhill from there...U.S. 93.3 continues to disappoint from a music/jock perspective...and the "Olympic Record" stunt and format change (weeks later) in Indy has just been embarrassing. SELL SELL SELL, RUSS! Or don't. Either way, you lose!
 
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